DesignX

BACKGROUND

Please describe your company and position.

 I am the CEO of a financial services company 

Describe what your company does in a single sentence.

We're a technology holding company that develops enterprise user interface applications, operates automated algorithmic trading systems, and manages a premium domain name repository.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DesignX to accomplish?

• DesignX came in because we had a website design and development problem

SOLUTION

How did you find DesignX?

Online Search

Why did you select DesignX over others?

• Great culture fit
• Good value for cost

How many teammates from DesignX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We basically asked them to design & build our website . We started off by passing some documentation their way to get things off the ground . We used Figma and Adobe for design and Webflow for development, they were the ones actually doing all the hard work . The site is an informational one with a bit of a subscription system , and they also happened to create our website's content . So at this point , they're providing ongoing maintenance as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It's a bit too early to say for sure . The website just went live last week , so we haven't had time to really measure the impact yet . That being said, the quality of their work has been way beyond what we were expecting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

So they've been great at delivering on time and within budget. We actually use Notion for project management and Slack for comms...

What was your primary form of communication with DesignX?

Email or Messaging App

What did you find most impressive or unique about this company?

I think it's their ability to actually understand our business, that's really key to a successful partnership. We've worked with a lot of companies that just don't get it, but DesignX really does. And on top of that, they communicate effectively and deliver on time. A winning combination.

Are there any areas for improvement or something DesignX could have done differently?

Although there's always space for improvement, there's nothing negative to say about DesignX's work.

BACKGROUND

Please describe your company and position.

I am a Director at Lassoo

Describe what your company does in a single sentence.

In-trip revenue specialists. Enhancing the traveller experience while seamlessly capturing revenue from in-trip spend.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DesignX to accomplish?

• I hired DesignX to design our website, create marketing collateral and for logo design / brand book

SOLUTION

How did you find DesignX?

• Online Search
• Referral

Why did you select DesignX over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from DesignX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with DesignX to create Lassoo's public-facing digital presence from scratch - and we're talking a complete overhaul. This involved bringing our website, email marketing infrastructure, and brand design assets all under one roof.

• Website & Brand Design: DesignX built our website using Webflow, which included the Home Page with all the bells and whistles (hero animations, subscription modals etc) as well as a For Developers page, Blog with Content Management System integration, Contact Sales, Careers and inner pages. The one area we're still working on is the Use Case page - but everything else is almost there, pending a final quality control check.
• Email Marketing: In addition to website development, DesignX set up our full MailerLite account, which included setting up our blog subscribers list, a waitlist campaign, and automating our blog-to-subscriber pipeline whenever we post new content on our CMS. We're also now tracking attribution on all website forms
• Design Assets: The DesignX team created a Welcome Email template and a modular email component library in Figma, not to mention marketing banners in three different formats (Instagram feed, Stories, LinkedIn/web) and even Investor update email templates. All of the source files are stored in Figma, ready to use.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Before we started working with them, we had no functional website, no email marketing setup, and no brand design assets. By the end of the project, we had a fully functional website on core pages, a live email marketing setup, and a whole library of email and social media design templates at our disposal. On top of that, we've got live waitlist and blog subscriber forms that are collecting leads from day one. It's been a real game-changer for us - we didn't even have a website a few months ago and now we've got a pro-looking digital presence that's actively being used.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The simple answer is, really well!

They were super responsive and reliable, and consistently delivered on-time throughout the project. What really stood out to us though was the whole team's genuine interest in our project and in helping us deliver something amazing. They weren't just focusing on their individual tasks, they were all chipping in with ideas and suggestions on UX flow and creative thinking. They went above and beyond what we asked for, bringing up ideas and solutions we hadn't even thought of. Communication was always easy and proactive, and we never felt like we weren't a priority.

What was your primary form of communication with DesignX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really set DesignX apart was the culture of their team. Everyone was always willing to go the extra mile and it didn't feel like it was just because they were told to. What was really impressive was how they dug deep into UX thinking, they genuinely cared about how users would experience our product and were proactively flagging up potential improvements and ideas throughout the project. That kind of ownership and dedication is hard to find, and it really made a huge difference to the final product.

Are there any areas for improvement or something DesignX could have done differently?

To be honest, we can't really think of anything. Our experience with DesignX has been top-notch so far.

BACKGROUND

Introduce your business and what you do there.

I am the CEO of Blue Inspect, a company in the financial services industry. Blue Inspect solutions provide insights into the whereabouts of equipment, collect condition reports, and help reduce risk, prevent fraud, and save time and money.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DesignX?

Everything related to our service was very difficult for consumers to use, so we needed to create a good UI/UX. We had previously hired others for UI/UX, but always got stuck at some point. Our goal was to continuously improve and innovate the user experience, so we partnered with DesignX as our design agency.

SOLUTION

What was the scope of their involvement?

DesignX provided UI/UX design services for our mobile app. They delivered a complete UI/UX redesign, including user experience flows, wireframes, interactive prototypes, and final design assets using Figma. They reviewed our existing product, researched user journeys, and redesigned key workflows to make the platform more intuitive. They also documented design decisions and process flows to align our internal development efforts. As our partnership has expanded, they have also been involved in designing and planning a new website experience for our brand.

How did you find DesignX?

I usually search for new partners myself on Google. For this engagement, I looked at various teams, assessed their capabilities and skills, and then got in touch to discuss their ideas, current work, and past projects.

Why did you select DesignX over others?

Pricing fit our budget and they offered good value for cost.

What is the status of this engagement?

The project started in March 2025 and is ongoing.

How much have you invested with them?

$200,000 to $999,999

How many teammates from DesignX were assigned to your project?

I have worked with the head of design, two UI/UX specialists, a graphic designer, a brand strategist, and a website development specialist. The developer also partly works as a QA engineer, checking all the designs to ensure everything is correct.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We recently achieved three bronze awards from the Lovie Awards for a couple of the designs we created with DesignX, which was an impressive measure of success. These awards included the people’s award, which means that a lot of people voted for us. We’ve also measured the success of this project by seeing how well our app is performing in the app stores. Most importantly, we measure our success by looking at our help desk activity. Receiving a lot of complaints means that something isn’t working. However, our service tickets are decreasing, as people find it easier to use our solution as they get familiar with it, which is very easy due to the way it has been designed. Of course, we’re not done yet, as this is an ongoing partnership.

What was your primary form of communication with DesignX?

We primarily communicated through virtual meetings and email or messaging apps.

How did DesignX perform from a project management standpoint?

DesignX is great at delivering on time, understanding that excellent design takes time. We do not work with strict deadlines to avoid forcing the process, but we have internal deadlines that consider both design and development. We use Asana for project management, and at a higher level, Atlassian tools like Jira and Confluence for documentation management.

What did you find most impressive about them?

DesignX is a very smart team; they can think outside the box. Finding a team that can work creatively on an already-designed mobile app is very difficult. This project has been a very challenging assignment for them. Still, I’ve noticed that DesignX has paid close attention to the project. Otherwise, they wouldn’t have succeeded. They’ve done proper research and delivered according to our expectations.

Are there any areas they could improve?

I have not experienced any area in which DesignX could improve. We work well together and solve any issues as a team by communicating openly and addressing problems as they arise.

BACKGROUND

Please describe your company and position.

I am the Chief of Staff of Apellix

Describe what your company does in a single sentence.

We hired DesignX to redesign and build the Apellix website from the ground up as a fully featured e-commerce experience with a strong brand identity. The team delivered on time and went well beyond the original scope. Micro animations and responsive design, SEO optimization, page speed, and conversion rate optimization were vastly improved. They also handled copywriting, image editing, CRM integration, and built out blog functionality so we could manage content ourselves.  I'd  recommend DesignX to anyone looking for a team that combines high-end design quality with real technical execution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DesignX to accomplish?

• Website Redesign

SOLUTION

How did you find DesignX?

Online Search

Why did you select DesignX over others?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Total website revamp - website is vastly improved.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We dont have data yet on CRM conversions, but our website is 1,000x improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

DesignX was either wildly responsive or would miss emails and take times to respond.

What was your primary form of communication with DesignX?

Virtual Meeting

What did you find most impressive or unique about this company?

 The fact that they made our website 1,000x better was something I would always be grateful for. 

Are there any areas for improvement or something DesignX could have done differently?

Pay closer attention to detail. 

BACKGROUND

Please describe your company and position.

I am the Head of Engineering of Enow Software

Describe what your company does in a single sentence.

Monitoring, Reporting and Anayltics software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DesignX to accomplish?

• Redesign and optimize the ENow Dashboard App
• Improve user experience for ENow's monitoring and reporting tools
• Create a more intuitive navigation system
• Optimize the display of critical metrics and alerts
• Improve the overall aesthetic appeal of ENow's software products
• Create a more intuitive navigation system
• Optimize the display of critical metrics and alerts
• Improve the overall aesthetic appeal of ENow's software products

SOLUTION

How did you find DesignX?

Referral

Why did you select DesignX over others?

Referred to me

How many teammates from DesignX were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

UX strategy for ENow Management System dashboard and Tradeshow marketing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased user engagement with the dashboard
• Reduced time for admins to identify and resolve issues
• Improved customer satisfaction ratings
• Decreased learning curve for new users
• Increased adoption of ENow's monitoring tools
• Higher retention rates for existing customers
• Positive feedback from the dev team on the new design system
• Improved efficiency in generating reports and insights

Describe their project management. Did they deliver items on time? How did they respond to your needs?

communication was completed via online applications. They provide daily updates about their tasks.

What was your primary form of communication with DesignX?

Email or Messaging App

What did you find most impressive or unique about this company?

good vision for UX

Are there any areas for improvement or something DesignX could have done differently?

The ability to have multipe times throught out a day/week that meetings can be scheduled.   In a smaller company we can pivot and sometimes need to discuss items.

BACKGROUND

Please describe your company and position.

I am the Co-founder & COO of PriceSmith

Describe what your company does in a single sentence.

We provide pricing software solutions to SMB wholesalers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DesignX to accomplish?

• Build a design system for use in our SaaS application
• Design & build pricesmith.com
• Build application prototype in Figma

SOLUTION

How did you find DesignX?

Network

Why did you select DesignX over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned
• Known Quality

How many teammates from DesignX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project had three components:

1. Design & build our website in 30 days. They delivered a new website in under a month with a reusable design pattern.
2. Redesign our platform in Figma and deliver a design file for use in our developmment.
3. Design logos & assets for various marketing channels.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Deliver a website in 30 days. Completed on time.
• Deliver Figma file of reskin of our platform. Delivered in 2 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Interactions with the team were asynchronous, which worked well for us. They tracked all of their work and deliverables in Notion and communicated regularly via Slack and through video recordings with Loom. They were highly flexible and collaborative and their deliverables exceeded our expectations.

What was your primary form of communication with DesignX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of design talent and the resumes of the designers is superb. Their asynchronous work kept the project moving forward and - for a busy founder - time spent out of meetings was valuable. 

Are there any areas for improvement or something DesignX could have done differently?

No. I loved working with them.