Designday (formerly Designcapital)

BACKGROUND

Please describe your company and position.

I am the FOUNDER of SaaS

Describe what your company does in a single sentence.

software applications over the internet, allowing users to access and use them on a subscription basis without needing to install or maintain the software themselves.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• We initially hired Designcapital to assess the user interface and user experience of our inward-facing operating system.

SOLUTION

How did you find Designcapital?

Referral

Why did you select Designcapital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

First, we worked with Designcapital on a scoping exercise.  As previously stated, the task was to evaluate the UI/UX of our operating system.  They used this activity to create a timeline and budget for our project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

What I appreciate about Designcapital is that nothing is too large or too small for them.  The project took on a life of its own, and they never claimed anything was beneath them or that it required a lot of minor work for them to handle.  They were equally dedicated to all aspects of the project, whether trivial or significant.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designcapital was on time and on budget, which usually never happens.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Designcapital came in when we were still refining our MVP and honestly, they
brought a layer of clarity we didn’t even know we needed. The team not only
revamped our entire onboarding flow but helped us rethink the way we present
product value on the landing page. Our sign-ups improved by 38% within a
month of relaunch. What stood out? No fluff, just smart, crisp execution — and
always ahead of schedule. They now handle our ongoing design iterations as
our embedded product design team.

Are there any areas for improvement or something Designcapital could have done differently?

Nothing to change  

BACKGROUND

Please describe your company and position.

I am the Founder of Gymshark

Describe what your company does in a single sentence.

Gymshark is one of the fastest growing and most recognisable fitness apparel and accessories brands, supported by over 22 million highly engaged social media followers and customers in 100’s of countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?
We brought Designcapital on board to help us rethink the user journey, with the specific goal of increasing mobile conversion rates and reducing friction in product discovery and checkout.

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designcapital took a deep dive into our existing customer behavior data and led a full redesign of our e-commerce platform’s mobile and desktop UX. They started by mapping out new user flows with clear, actionable moments that reflected how fitness shoppers browse: quickly, visually, and often on the go.

Key deliverables included:

A redesigned mobile-first product discovery experience, with simplified filters and a scroll-friendly layout using Figma.
An intuitive navigation system for the desktop site that supported faster category switching and content-rich product pages.
A modular UI kit we could repurpose for seasonal campaigns, built directly into Webflow for rapid prototyping.
Weekly update hubs via Notion and Slack channels for real-time collaboration and change tracking.
Embedded motion design prototypes to enhance user engagement without compromising performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first two weeks of deploying the new design, we saw mobile engagement time increase significantly, and the number of cart completions on mobile rose by 18%. Users were finding products faster, navigating categories with fewer taps, and spending more time exploring recommendations. One specific success was the “Shop the Look” feature they conceptualized, which saw above-average interaction compared to standard product listings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designcapital maintained an organized, agile workflow from day one. Every sprint was managed in Notion with clear timelines, and communication on Slack was proactive, never reactive. They didn’t just wait for us to ask questions; they often anticipated our needs and shared design alternatives or ideas we hadn’t considered. Figma was used not only for design files but also to facilitate review cycles that included live annotations, making it easy for both tech and marketing teams to provide input.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their deep understanding of retail behavior and their knack for combining visual design with practical UX decisions. They understood our brand voice and brought it to life in ways that felt fresh but still unmistakably "us." The balance between style and function in their work was something we hadn’t seen before with past partners.

Are there any areas for improvement or something Designcapital could have done differently?

While the documentation was solid, a hands-on walkthrough or live Q&A session could have added even more value.

BACKGROUND

Please describe your company and position.

I am the Founder of LIVV Audio

Describe what your company does in a single sentence.

At LIVV Audio, our mission is to push the boundaries of personal sound—smart headphones that adapt to movement, mood, and environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• We engaged Designcapital to lead the AI development that would power this next-gen audio experience. The challenge wasn’t just technical. It involved designing algorithms that felt intuitive, non-intrusive, and genuinely helpful.

SOLUTION

How did you find Designcapital?

Referral

Why did you select Designcapital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designcapital approached this as a full-stack AI integration, working side-by-side with our internal product and firmware teams to make sure the intelligence they built could run smoothly within our custom OS and user-facing app. We also had regular collaboration through Slack, where their AI engineers were highly responsive, jumping into impromptu bug-hunt sessions and brainstorming feature enhancements with our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The difference after the AI integration was both measurable and experiential. From our beta program alone:

Playback customization accuracy improved by 53%, based on user surveys comparing pre- and post-AI versions.
Over 70% of testers used the “adaptive mode” daily, a feature powered entirely by the real-time AI logic Designcapital helped architect.
Our app engagement time went up significantly, with users spending more time exploring personalized recommendations.
Perhaps the most validating stat: user-reported satisfaction scores jumped from 3.8 to 4.6 out of 5 within the first month of rollout.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designcapital had a reliable and clear-cut project flow. They broke the engagement into structured modules, delivering iterative builds every two weeks. Every build came with thorough notes, testing suggestions, and checkpoints.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really impressed us was how deeply they thought about the UX of AI. Most developers stop at functionality. Designcapital went further, crafting behaviors that were empathetic, human-friendly, and emotionally aligned with our brand. The AI they built wasn’t just smart, it was sensitive.

Are there any areas for improvement or something Designcapital could have done differently?

If there was one thing that could have been better, it would be more involvement in QA testing across device types. While they were deeply involved in building the models and logic, we found ourselves needing to simulate certain real-world edge cases on our own. However, once we flagged this, they were quick to build custom testing scripts and even set up synthetic data scenarios so we could cover those gaps internally. Their responsiveness made a huge difference.

BACKGROUND

Please describe your company and position.

I am the Founder of LOCAL Coworking

Describe what your company does in a single sentence.

At LOCAL Coworking, our mission is to create a warm, functional, and inspiring workspace for freelancers, startups, and remote teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• We brought Designcapital on board to completely reimagine our digital interface. Our goal was to improve the flow of information, simplify booking and membership sign-ups, and bring the cozy, personal feel of our spaces into the website and member dashboard

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work we outlined with Designcapital turned into a full-scale digital refresh, but they handled it with impressive clarity and creativity. They began with an in-depth discovery phase, where they visited one of our locations and actually spent time as a coworking guest. The scope of work includes a new member portal UI, where users could book meeting rooms, view events, pay invoices, and connect with other members. This was designed in Figma, with responsive layouts optimized for mobile-first use.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The impact of Designcapital’s work was immediately visible. Within the first month of launch, we saw a 42% increase in completed sign-ups and a 29% bump in meeting room bookings—metrics that speak to how much smoother and more enjoyable the user journey became.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their coordination and follow-through were among the best we’ve worked with. Slack was our daily communication space, where we had fast back-and-forths and creative brainstorming sessions. For more structured updates, they used Notion, where timelines, deliverables, and design files were clearly laid out. Nothing ever felt lost or ambiguous.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most memorable quality of Designcapital was their ability to translate the spirit of our brand into design. They didn’t just build something pretty, they created a digital experience that felt like LOCAL. Warm, simple, and welcoming.

Are there any areas for improvement or something Designcapital could have done differently?

If there’s one thing they could refine, it might be their intake documentation for the admin panel users. While the UI was intuitive for us, our location managers had varied tech comfort levels, and a more detailed walkthrough with video tutorials would’ve made that transition easier. That said, once we raised the point, they scheduled one-on-one training with each manager and even customized quick-reference guides tailored to each role.

BACKGROUND

Please describe your company and position.

I am the Founder of Medic Mind

Describe what your company does in a single sentence.

At Medic Mind, we specialize in preparing students for medical school entry exams and interviews, offering tailored learning paths for students across different countries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• Our core aim in hiring Designcapital was to develop an AI-driven platform that could replicate the feedback and interaction students typically get from live tutors, but in a scalable, intelligent, and accessible way.

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designcapital’s team approached our vision with both curiosity and discipline. What we appreciated early on was how they didn’t jump straight into development. They spent the first few weeks interviewing our tutors, observing live classes, and reviewing anonymized student submissions to understand the tone, structure, and depth of feedback we offered.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen a meaningful shift in how students engage with our platform. One standout example: during a high-pressure admissions window, a student submitted a personal statement draft at midnight. Within minutes, they received AI-generated feedback that was thorough, encouraging, and highlighted structure and tone adjustments, something we would’ve previously taken a full day to respond to manually. That kind of responsiveness made a real impact.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designcapital’s way of managing the workflow was structured but never rigid. They kept things moving steadily without overwhelming our internal team. Weekly check-ins were clearly outlined in Notion, and we had access to a shared roadmap that was frequently updated. Delays were rare, and even when they occurred due to internal testing, they adapted with grace and flexibility. The Figma boards were neat, intuitive, and always ready for review.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most remarkable quality about Designcapital is their ability to blend technical depth with educational empathy. They didn’t treat this as just another AI build, they fully immersed themselves in the student journey. They understood that a rushed or robotic tone could harm trust, and worked meticulously to shape responses that felt warm, constructive, and helpful.

Are there any areas for improvement or something Designcapital could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Founder of Cherrywood Design Co.

Describe what your company does in a single sentence.

Cherrywood Design Co. is a Texas-based creative studio offering collaborative design and brand management services for boutique businesses, along with a collection of handmade goods inspired by the Texas Hill Country.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• We brought Designcapital on board with a clear goal in mind: to integrate AI solutions that would help us automate and personalize the guest experience without losing the human touch we’re known for.

SOLUTION

How did you find Designcapital?

Referral

Why did you select Designcapital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designcapital’s team stepped in with a deep understanding of both technology and user experience. From the start, they immersed themselves in our world visiting our properties (virtually and on-site), speaking with our staff, and even participating in mock guest journeys to truly understand our operational flow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Operationally, we’ve seen big improvements . Our front desk staff now spends significantly less time handling routine requests, which frees them up to deliver more meaningful, personal interactions. During a recent property launch, the AI dashboard helped us adjust room pricing dynamically based on local events and booking trends, something we used to do manually and far less effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Designcapital’s project management was stellar. We had weekly check-ins, and they maintained a shared dashboard that gave us a transparent view into progress and upcoming milestones. When we had last-minute changes like needing a quicker rollout before a high-profile guest event they responded with flexibility and a problem-solving mindset rather than excuses.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out was their ability to speak both “tech” and “hospitality.” Most vendors we spoke to could only do one. Designcapital truly bridged that gap, they listened, they observed, and they built something that didn’t just work, but actually felt like us.

Are there any areas for improvement or something Designcapital could have done differently?

No, their support team was highly responsive, and they addressed every question we had along the way.

BACKGROUND

Please describe your company and position.

I am the Founder of Aide

Describe what your company does in a single sentence.

Aide is the easiest way to use AI for customer support on Shopify and Zendesk!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

Our primary goal was to make our product more intuitive and accessible—not just for tech-savvy users, but for first-time users who may not be familiar with data dashboards or complex workflows

SOLUTION

How did you find Designcapital?

Online Search

Why did you select Designcapital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designcapital’s scope of work was much broader than we initially expected in a good way. What started as a redesign of our core dashboard turned into a full UX audit of our web platform, including onboarding, settings, notifications, and mobile responsiveness. They helped us map out user journeys, streamline navigation flows, and even restructured how we presented our data visually.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started to see changes almost immediately after implementing the new designs. Our customer support team reported a noticeable drop in tickets related to “how to use the platform.” Users were spending more time exploring features, and our onboarding completion rate improved significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of project management, Designcapital was extremely organized. They set up a shared workspace where we could review deliverables, comment on mockups, and keep track of feedback cycles. Weekly check-ins were consistent and productive they always came prepared with updates and next steps. 

What was your primary form of communication with Designcapital?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their level of empathy, not just for us as a client, but for our users. They weren’t just designing pretty screens; they were constantly advocating for the person on the other side of the screen. Working with Designcapital was one of the best decisions we made during our product evolution.

Are there any areas for improvement or something Designcapital could have done differently?

No. Working with Designcapital was one of the best decisions we made during our product evolution.

BACKGROUND

Please describe your company and position.

I am the Founder of Camp Pillsbury

Describe what your company does in a single sentence.

Camp Pillsbury is a sleepaway camp for kids where they get to pick fun stuff to do like music, sports, acting, robots and way more with teachers who help them learn and have a good time.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Designcapital to accomplish?

• We wanted to build a simple tool to help families find the right camp programs for their kids based on what they liked. It had to feel fun and easy to use.

SOLUTION

How did you find Designcapital?

Referral

Why did you select Designcapital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Designcapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped with everything from planning the tool to designing it, building the front and back end, and pulling in info from other systems we use. They also made sure it looked good and worked well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We got a working version fast. It helped us show the idea to partners and made it easier to plan next steps. It also gave us something real to test and improve.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They stayed on track and answered quick. We used Trello and shared docs. Anytime we needed a change, they were on it right away.

What was your primary form of communication with Designcapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They got what we do right away. They understood our camp and made sure the tool matched our values and energy. That meant a lot.

Are there any areas for improvement or something Designcapital could have done differently?

No, it all went smooth. Nothing to change.

BACKGROUND

Please describe your company and position.

I am the Product Lead of Carewise Solutions

Describe what your company does in a single sentence.

We work in healthcare sector & help local/govt medical institutions with building custom software solutions to optimize their day-to-day medical operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire thedesigncapital to accomplish?

• Build a seamless mobile app for instant AI based healthcare suggestions
• Personalized app suggestions & user flows based on type of persona
• Gain highly impactful insights from initial 50 users with A/B testing
• Achievement 1: Reduce onboarding friction & improve churn rates
• Achievement 2: Convert 8% users to paid users

SOLUTION

How did you find thedesigncapital?

• Online Search
• Referral

Why did you select thedesigncapital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• They offered a fixed monthly fee based model

How many teammates from thedesigncapital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged with thedesigncapital to develop a seamless mobile app for instant AI-based healthcare suggestions. Their expertise guided us in mapping out the project, focusing on UX/UI design, A/B testing, and usability optimization. The scope was flexible & somewhat blurred initially, but their design experts helped us define clear objectives and implement design solutions tailored to our needs. Our initial primary goals were to reduce onboarding friction and improve user conversion rates without compromising with a personalized experience for each target persona. 
Our team was really satisfied with the comprehensive documentation they provided, including source design files in Figma, research materials such as user journeys and feature prioritization, and developer hand-off documentation for seamless implementation. Additionally, they also delivered design systems and style guides for consistency, along with thorough testing and feedback reports to refine the app. Audit documents were also provided to enhance conversion optimization efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our collaboration with thedesigncapital gave us impressive results. Through insightful A/B testing with our initial user base, we gained valuable insights for enhancing our app's user experience. Their expertise in optimizing onboarding processes led to a significant 12.3% reduction in churn rates, while strategic conversion optimization efforts boosted paid conversions by 8%. 
There were a few minor hiccups with some testing deliverables, but thedesigncapital's team was incredibly professional and always kept us informed. They truly cared about us. Their fixed-fee model gave us peace of mind, and their dedication to delivering results exceeded our expectations. We're looking forward to our next project together!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our experience with thedesigncapital's project management was very smooth. They consistently delivered items on time, ensuring that we stayed on track to meet our project milestones. Their responsiveness to our needs was impressive. Communication was also very transparent through multiple synced channels. They didn't just wait for us to come to them - they proactively identified potential issues and addressed them head-on. Big thumbs up from us on their responsiveness and dedication to keeping us informed!

What was your primary form of communication with thedesigncapital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their approach to subscription-based design services where we get unlimited design at a fixed monthly fee. We were initially hesitant as we took a calculative plunge, we can really say that it saved us a lot of time & money from usual back-and-forth with undefined budgets & scope. Their comprehensive deliverables and developer-friendly approach enabled us to swiftly translate designs into a functional app within a month. They used a mix of project boards, emails, and even Slack – whatever worked best for us. Communication with thedesigncapital was flawless, which is rare these days.

Are there any areas for improvement or something thedesigncapital could have done differently?

While overall we are satisfied, we did encounter 2-3 days delays in receiving the testing report. Understandably, testing is a dynamic process, but optimizing their testing procedures to meet defined deadlines would be beneficial.