Marketing that makes up minds.

The Deciding Factor is a Midwest-based strategic marketing agency. The firm provides marketing strategy and development, branding and brand identity, advertising, public relations, sales collateral, e-marketing, website development, social media marketing and event marketing.

Min project size
$1,000+
Hourly rate
$150 - $199 / hr
Employees
2 - 9
Locations
Mason, OH
Year founded
Founded 2001
Timezones

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Our Story

The Deciding Factor (TDF), based in Mason, Ohio, has been helping organizations across the country clarify their message, connect with their audiences and achieve measurable since 2002. We deliver results through smart strategy, inspired creativity and seamless execution. We focus on the moments that matter most: when your audience is deciding whether to engage, visit, donate or buy. We help organizations stand out in crowded markets by creating clarity and consistency across platforms.

Meet the Team

Karen leads The Deciding Factor with over 25 years of experience in strategic marketing and branding for organizations across sectors.

Alex leads SEO and technical optimization across platforms. He is a certified expert in Google and Microsoft advertising, campaign measurement and website performance enhancement.

Bart is a veteran writer and editor with experience crafting SEO-optimized content for websites, newsletters, blogs and more. He specializes in shaping narratives that are engaging, trustworthy and aligned with brand voice.

Karen brings a journalism background and decades of experience in brand strategy, messaging development, public relations and SEO-informed communications.

Joy brings a unique blend of campaign execution and client service to the team. Her background in managing digital campaigns and cross-functional collaboration ensures that no detail is missed and that brand consistency is maintained.

Maddie is a multidisciplinary designer and creative strategist with experience in brand identity, layout design and multi-platform visual communication. She supports clients through the entire visual process.

Alexis is the day-to-day lead for project coordination, bringing a strong background in content planning, campaign execution and account management. She ensures communications flow smoothly between client and team.

What Sets Us Apart

Pursuit of Knowledge

We are committed to continuous learning — leveraging data, trends and insights to improve outcomes.

Adaptability

We respond quickly to client needs and project dynamics with flexibility and focus.

Empathy

We listen deeply, design with purpose and create with clarity — ensuring that each product we deliver is inclusive and engaging.

Tools and Technology

Microsoft Teams

Slack

Zoom

Google Docs

Adobe XD

Canva

Constant Contact

Salesforce

HubSpot

Looker

Tableau

Asana

Commonly Asked Questions

We work hand-in-hand with our clients, fostering transparency, alignment and long-term success.

We specialize in ABM to reach high-value accounts with personalized, multichannel campaigns. Our ABM strategies are tailored to maximize conversion rates, building meaningful relationships with the accounts that matter most to your business.

The journey doesn’t end at launch; it’s an ongoing process of optimization. We believe in the power of creativity and data-driven decision-making to refine your campaigns over time. Through A/B testing, creative adjustments and analysis of performance data, we continuously improve and adapt your marketing. This commitment to optimization ensures your campaigns stay fresh, effective and aligned with your evolving business goals.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

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Verified Client Reviews: 0

Overall Review Rating: 0

Source: Clutch

Business Entity

Business Entity Name	The Deciding Factor, Inc.
Source	Ohio Secretary of State
Jurisdiction of Formation	Ohio
Date of Formation	July 19, 2002
Status	Active
Last Updated	April 8, 2025
ID	1330478

Credit Report Results

International Credit Risk Assessment	Very Low Risk
Source	Creditsafe
Last Updated	April 8, 2025

Learn More About The Clutch Verification Process

Locations (1)

5155 Financial Way Suite 9 Mason, OH, United States 45040

6 - 9

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The Deciding Factor

Marketing that makes up minds.