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The Deciding Factor

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Marketing that Makes Up Minds.

The Deciding Factor is a Midwest-based digital marketing agency. The firm provides marketing strategy and development, branding and brand identity, search and social advertising, public relations, sales collateral, email marketing, website development, social media marketing and event marketing. 

  • Min project size
    $1,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    10 - 49
  • Locations
    Mason, OH
  • Year founded
    Founded 2001
  • Timezones

1 Timezone that we service

EST
Eastern Standard Time (EST)

1 Locations

  • Mason , OH

Service Lines
Advertising
10%
Content Marketing
10%
Digital Strategy
10%
Email Marketing
10%
Graphic Design
10%
Pay Per Click
10%
Social Media Marketing
10%
Web Development
10%
Account-Based Marketing
5%
Branding
5%
Product Marketing
5%
Search Engine Optimization
5%

No Focus Areas have been added yet…

Industries
Manufacturing
30%
Medical
30%
Information technology
10%
Automotive
5%
Construction
5%
Consumer products & services
5%
Education
5%
Hospitality & leisure
5%
Non-profit
5%
Clients

No Clients have been added yet…

Pricing Snapshot

Min. project size $1,000+
Avg. hourly rate $150 - $199 /hr
Rating for cost 5 /5

Most Common Project Size

Confidential based on 1 review
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Overall Review Rating

5.0

  • Quality

    5.0 /5

  • Schedule

    5.0 /5

  • Cost

    5.0 /5

  • Willing to Refer

    5.0 /5
See all 1 Reviews

The Deciding Factor Reviews

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SMM & Marketing Strategy for Packaging & Manufacturing Co

  • Marketing Strategy Social Media Marketing
  • Facebook Advertising
    +2
  • Confidential
  • Jan. 2024 - Apr. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They learned our business and were great listeners and teachers."

Apr 16, 2026
Executive, Pro-Form Custom Packaging
Anonymous
Verified
  • Manufacturing
  • Columbus, Indiana
  • 51-200 Employees
  • Online Review
  • Verified

A custom packaging and manufacturing company hired The Deciding Factor for marketing strategy development. The team was responsible for improving the client's brand awareness and social media presence.

Showing 1-1 of 1 Reviews

Our Story

The Deciding Factor (TDF), based in Mason, Ohio, has been helping organizations across the country clarify their message, connect with their audiences and achieve measurable since 2002. We deliver results through smart strategy, inspired creativity and seamless execution. We focus on the moments that matter most: when your audience is deciding whether to engage, visit, donate or buy. We help organizations stand out in crowded markets by creating clarity and consistency across platforms.

Meet the Team

Karen Holzer

Karen HolzerCEO & President

Karen leads The Deciding Factor with over 25 years of experience in strategic marketing and branding for organizations across sectors.

Alex Holzer

Alex HolzerDigital Marketing Manager

Alex leads SEO and technical optimization across platforms. He is a certified expert in Google and Microsoft advertising, campaign measurement and website performance enhancement.

Bart Bishop

Bart BishopContent Marketing Manager

Bart is a veteran writer and editor with experience crafting SEO-optimized content for websites, newsletters, blogs and more. He specializes in shaping narratives that are engaging, trustworthy and aligned with brand voice.

Karen Vance

Karen VanceDirector of Marketing Technology

Karen brings a journalism background and decades of experience in brand strategy, messaging development, public relations and SEO-informed communications.

Joy Evans

Joy EvansClient and Marketing Manager

Joy brings a unique blend of campaign execution and client service to the team. Her background in managing digital campaigns and cross-functional collaboration ensures that no detail is missed and that brand consistency is maintained.

Maddie Kapfhammer

Maddie KapfhammerDesign Digital Manager

Maddie is a multidisciplinary designer and creative strategist with experience in brand identity, layout design and multi-platform visual communication. She supports clients through the entire visual process.

Alexis Santel

Alexis SantelClient Manager

Alexis is the day-to-day lead for project coordination, bringing a strong background in content planning, campaign execution and account management. She ensures communications flow smoothly between client and team.

What Sets Us Apart

Pursuit of Knowledge

We are committed to continuous learning — leveraging data, trends and insights to improve outcomes.

Adaptability

We respond quickly to client needs and project dynamics with flexibility and focus.

Empathy

We listen deeply, design with purpose and create with clarity — ensuring that each product we deliver is inclusive and engaging.

Tools and Technology

Microsoft Teams
Slack
Zoom
Google Docs
Adobe XD
Canva
Constant Contact
Salesforce
HubSpot
Looker
Tableau
Asana

Commonly Asked Questions

We work hand-in-hand with our clients, fostering transparency, alignment and long-term success.

We specialize in ABM to reach high-value accounts with personalized, multichannel campaigns. Our ABM strategies are tailored to maximize conversion rates, building meaningful relationships with the accounts that matter most to your business.

The journey doesn’t end at launch; it’s an ongoing process of optimization. We believe in the power of creativity and data-driven decision-making to refine your campaigns over time. Through A/B testing, creative adjustments and analysis of performance data, we continuously improve and adapt your marketing. This commitment to optimization ensures your campaigns stay fresh, effective and aligned with your evolving business goals.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More
Verified Client Reviews
1
Overall Review Rating
5
Source
Clutch
Last Updated
April 16, 2026

Business Entity

Business Entity Name The Deciding Factor, Inc.
Source Ohio Secretary of State
Jurisdiction of Formation Ohio
Date of Formation July 19, 2002
Status Active
Last Updated April 8, 2025
ID 1330478

Credit Report Results

International Credit Risk Assessment Very Low Risk
Source Creditsafe
Last Updated April 8, 2025
Learn More About The Clutch Verification Process

Locations (1)

5155 Financial Way Suite 9 Mason, OH, United States 45040

10 - 15

Contact The Deciding Factor

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