Contact Day1Data
Get a custom proposalMarketing effectiveness and data infrastructure
Marketing effectiveness and data infrastructure for scaling teams.
Measure incrementality and balance brand vs performance like the big brands, without the big cost, with our fully tailored MMM build and consultancy services. Available as fixed-scope projects or on-going retainers with monthly or quarterly refreshes. Our incrementality testing and attribution modelling services compliment our MMM offering or can be delivered individually.
Scale your data infrastructure from solid foundations to advanced analytics and reporting. Experienced in building data warehouses, custom real-time dashboarding, semantic layers, reverse ETL and advanced AI capabilities. All of our work is fully customised to your business needs; we would love to learn how we can help you.
Our team has previous experience at Meta, Monzo, Dentsu, FarFetch, Tesco, Selfridges, Threads Styling and the University of Cambridge. Every one of us is dedicated to providing enterprise-quality data services at a fraction of the cost, democratising our services for businesses of all sizes. Our founders are personally involved in every single account from kick-off to closing.
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Min project size
$5,000+
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Hourly rate
$300+ / hr
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Employees
10 - 49
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Year founded
Founded 2024
Service Lines
- AI Consulting
- 20%
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Our Story
We’re Day1Data, founded by Jake Barnett to bring enterprise-grade marketing incrementality and ROI insight to growth-stage companies. Our cross-disciplinary team - former Meta, Tesco, Farfetch, Kantar, Omnicom and University of Cambridge experts - builds marketing ROI models, budget optimization and data foundations. Clients like Healf, PerfectTed and WorldRemit have seen up to 20x marketing ROI from our measurable, data-driven approach.
What Sets Us Apart
Transparency
Black-box SaaS tools and consultancies offer no insight into how your data is being processed, which erodes trust and prevents strategic decisions being made confidently and quickly off the back of your data. Day1Data always "show our working", so you can trust the numbers we present.Fully tailored
MMM: whether you're balancing brand vs performance marketing, struggling to estimate your OOH ROI or curious about the effectiveness of your promotions, our models are custom-built to answer your questions. Data Foundations: from scale-ups to enterprise, we know how to level up your data.Enterprise quality, at a fraction of the price
Jake Barnett founded Day1Data to meet a need: MMM delivered at a price affordable to scale-ups. At FarFetch, he worked with a big consultancy which charged £500k for their MMM services. At Day1Data, we deliver the best quality at a fraction of the price, powered by an expert team in a lean startup.
Contact Day1Data
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