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SEO, Analytics & Website Optimisation Expert

I'm a freelance SEO, analytics and website optimisation consultant with more than 25 years' experience building, configuring and optimising websites.
I work directly with businesses, marketing teams, digital agencies and web development agencies, providing hands-on support across SEO, analytics, tracking and technical website optimisation.

My work includes SEO audits, website migrations, GA4 and Google Tag Manager configuration, tracking audits, ecommerce SEO, international and local SEO, content optimisation, website performance and ongoing technical support.

What makes my approach different is my background in web development. I don't just identify problems or make recommendations - I can get into the website, tracking setup or code and help implement the fixes.

I work independently, so clients deal directly with me throughout. Support can be project-based, monthly, quarterly or completely ad hoc, depending on what's needed.

Straightforward advice, practical implementation and expert support without the agency overhead.

  • Min project size
    Undisclosed
  • Hourly rate
    $200 - $300 / hr
  • Employees
    Freelancer
  • Locations
    Cleveland, Australia
  • Year founded
    Founded 2017
  • Languages

1 Language that we service

  • English

1 Locations

  • Cleveland , Australia

Select Focus Area
Application Platforms
Linux server
70%
Other app platform
30%
Frameworks and CMS
Zend PHP
100%
Platform SEO Focus
Shopify SEO
45%
WordPress SEO
35%
Magento SEO
15%
Squarespace SEO
5%
Programming & Scripting
PHP
45%
HTML5
30%
SQL
10%
Industries
eCommerce
25%
Advertising & marketing
20%
Consumer products & services
10%
Non-profit
10%
Retail
10%
Business services
5%
Education
5%
Financial services
5%
Hospitality & leisure
5%
Medical
5%
Clients
Small Business (<$10M)
60%
Midmarket ($10M - $1B)
30%
Enterprise (>$1B)
10%
Certified in:
Search Engine Optimization Conversion Optimization

Pricing Snapshot

Min. project size Undisclosed
Avg. hourly rate $200 - $300 /hr
Rating for cost 4.9 /5

What Clients Have Said

Dave Ashworth offers competitive pricing and is perceived as providing good value for cost. Clients appreciate the budget-friendly nature of their services while receiving high-quality support, timely delivery, and effective results across various projects.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 3 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

Dave Ashworth Review Insights

Overall Review Rating

4.8
  • Quality 4.8
  • Schedule 4.8
  • Cost 4.9
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • Valued Expertise and Knowledge

    Clients appreciate Dave Ashworth's expertise, particularly in SEO and data analytics. Their knowledge and ability to deliver complex projects on time and within budget are frequently highlighted, enhancing clients' operational capabilities.

  • Strong Project Management

    Clients commend Dave Ashworth for their exemplary project management skills, noting timely delivery and responsiveness. The team effectively communicates through virtual meetings and email, ensuring client needs are met and complex subjects are explained simply.

  • Successful Technical Optimizations

    Technical optimizations by Dave Ashworth result in improved site performance, including increased speed and better Google rankings. Clients experience tangible benefits from the technical expertise applied to their projects.

  • Responsive and Personable Service

    Dave Ashworth is noted for being highly responsive and personable, fostering strong client relationships. Clients feel supported and valued, with clear communication and availability contributing to successful project outcomes.

  • Improved E-commerce Data Accuracy

    Dave Ashworth successfully enhances e-commerce tracking accuracy and data quality. Clients report increased confidence in analytics and improved reporting, with server-side tracking setups reducing reliance on browser-only tracking.

Dave Ashworth Reviews

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Google Analytics & Google Tag Manager Support for Sports Co

  • Conversion Optimization
  • Less than $10,000
  • Apr. - June 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“They delivered the project as promised.”

Sep 18, 2026
Executive, Fulling Mill
Anonymous
Verified
  • Manufacturing
  • England
  • 11-50 Employees
  • Online Review
  • Verified

Dave Ashworth provides Google Analytics 4 (GA4) and Google Tag Manager (GTM) support for a sporting goods manufacturer. They help the client improve their e-commerce tracking accuracy and data quality.

SEO Audit Services for University

  • Conversion Optimization Digital Strategy Search Engine Optimization
  • Content development On site optimization Technical SEO
  • Confidential
  • Sep. 2021 - Ongoing
4.0
Quality
4.0
Schedule
4.0
Cost
5.0
Willing to Refer
4.5

“I highly recommend Dave Ashworth.”

Sep 18, 2026
Program Manager, University of Newcastle
Ilyse Jones
Verified
  • Non-profit
  • Newcastle, Australia
  • 1-10 Employees
  • Online Review
  • Verified

Dave Ashworth has conducted an SEO audit for a university’s healthy eating quiz and personalized nutrition advice platform. The team has worked on article optimization and SEO to enhance the client's site visibility.

SEO Services for Arts, Entertainment, & Music Company

  • Search Engine Optimization Web Development
  • Confidential
  • May - Sep. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Dave was very personable and always available when I emailed."

Sep 17, 2026
Editor, Arts, Entertainment & Music Company
Anonymous
Verified
  • Arts, entertainment & music
  • London, England
  • 1-10 Employees
  • Online Review
  • Verified

Dave Ashworth provided Google Analytics support for an arts, entertainment, and music company. The team set up a page where the client could see the metrics they wanted.

SEO & Conversion Optimization for Consulting Firm

  • Conversion Optimization Search Engine Optimization
  • Website Migration
  • Less than $10,000
  • June 2025 - Mar. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The team used proper organic methods for SEO."

Sep 18, 2026
Passivhaus Consultant, ColdProof
Eric Fewster
Verified
  • Construction
  • Salford, England
  • 1-10 Employees
  • Online Review
  • Verified

Dave Ashworth provided SEO and content optimization services for a consulting firm. The team set up analytics to monitor progress and host the site, helping them migrate from their previous hosting provider.

SEO Audit Services for Home Improvement Retailer

  • Conversion Optimization Search Engine Optimization Web Development
  • Confidential
  • Feb. - Mar. 2024
5.0
Quality
5.0
Schedule
4.5
Cost
4.5
Willing to Refer
5.0

“Dave gives sound advice that makes sense and gives deliverable results.”

Sep 18, 2026
Director, StovesAreUs
David Duffy
Verified
  • Retail
  • Huddersfield, England
  • 11-50 Employees
  • Online Review
  • Verified

Dave Ashworth provided SEO audit services for a home improvement retailer. The team audited the client's old and new sites to ensure a smooth transition of existing SEO elements.

Website Tech Optimization for Garden Furniture Retailers

  • Search Engine Optimization
  • Magento SEO Content development Other SEO Technical SEO
  • $10,000 to $49,999
  • Jan. - Aug. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They delivered great value and were very knowledgeable and approachable."

Sep 18, 2026
Managing Director, Numa Style
Jonny B
Verified
  • eCommerce
  • Manchester, England
  • 11-50 Employees
  • Online Review
  • Verified

Dave Ashworth optimized the technical specifications of a garden furniture retailer’s newly launched Magento e-commerce website. The goal was to improve site speed and Google rankings.

Showing 1-6 of 6 Reviews

SEO, Analytics & Website Optimisation Support

Ongoing SEO, analytics and website optimisation support following an audit or initial project. Choose from reporting and tracking support, ongoing performance analysis and recommendations, or hands-on optimisation and implementation, with the flexibility to move between levels as your website needs change.

Small

Businesses needing ongoing tracking & reporting

$500 /month
  • Dashboards & Reporting
  • Analytics & Tracking Maintenance
  • Advertising & Social Tracking
  • Events & Conversions
  • Server-Side Tracking Support

Large

Businesses wanting hands-on website optimisation

$2,000 /month
  • Dashboards & Reporting
  • Analytics & Tracking Maintenance
  • Advertising & Social Tracking
  • Events & Conversions
  • Server-Side Tracking Support
Features

Small

$500

/mo

Medium

$1,200

/mo

Large

$2,000

/mo

Dashboards & Reporting

Analytics & Tracking Maintenance

Advertising & Social Tracking

Events & Conversions

Server-Side Tracking Support

Ongoing Support & Troubleshooting

Organic Performance Monitoring

SEO Insights & Recommendations

Technical SEO Monitoring

Search Visibility & Ranking Analysis

Performance Change Investigation

Hands-On Website Optimisation

Audit Recommendation Implementation

Content & On-Page Optimisation

Technical SEO Implementation

Developer & Team Collaboration

Small

$500

/mo

Dashboards & Reporting

Analytics & Tracking Maintenance

Advertising & Social Tracking

Events & Conversions

Server-Side Tracking Support

Ongoing Support & Troubleshooting

Organic Performance Monitoring

SEO Insights & Recommendations

Technical SEO Monitoring

Search Visibility & Ranking Analysis

Performance Change Investigation

Hands-On Website Optimisation

Audit Recommendation Implementation

Content & On-Page Optimisation

Technical SEO Implementation

Developer & Team Collaboration

Medium

$1,200

/mo

Dashboards & Reporting

Analytics & Tracking Maintenance

Advertising & Social Tracking

Events & Conversions

Server-Side Tracking Support

Ongoing Support & Troubleshooting

Organic Performance Monitoring

SEO Insights & Recommendations

Technical SEO Monitoring

Search Visibility & Ranking Analysis

Performance Change Investigation

Hands-On Website Optimisation

Audit Recommendation Implementation

Content & On-Page Optimisation

Technical SEO Implementation

Developer & Team Collaboration

Large

$2,000

/mo

Dashboards & Reporting

Analytics & Tracking Maintenance

Advertising & Social Tracking

Events & Conversions

Server-Side Tracking Support

Ongoing Support & Troubleshooting

Organic Performance Monitoring

SEO Insights & Recommendations

Technical SEO Monitoring

Search Visibility & Ranking Analysis

Performance Change Investigation

Hands-On Website Optimisation

Audit Recommendation Implementation

Content & On-Page Optimisation

Technical SEO Implementation

Developer & Team Collaboration

Our Story

I've been working with websites since 1999, starting out as a web developer after studying Software Engineering. After a decade in development, I became fascinated by how websites perform in search, just as technical SEO was becoming increasingly important. In 2017, I chose freelancing over moving into management so I could stay hands-on. Today, I'm based in Brisbane and combine 25+ years of development, SEO, analytics and tracking experience to support businesses and agencies.

What Sets Us Apart

Hands-On Technical Expertise

I combine 25+ years of website experience with SEO, analytics and tracking expertise. I don't just identify problems and hand over recommendations - I can work directly with websites, code and tracking platforms to help get the changes implemented properly.

Development, SEO & Analytics Combined

My background started in web development before moving into technical SEO, analytics and tracking. That means I understand how websites are built, how search engines interact with them and how performance is measured - particularly useful when a problem crosses several areas.

Direct, Flexible Support

Clients work directly with me from start to finish. I support businesses, marketing teams, developers and agencies on individual projects or an ongoing basis, without requiring a long-term retainer. You get experienced, practical support when you need it.

Premier Verified means Clutch independently confirmed Dave Ashworth is a legally registered business,
financially sound (Creditsafe: Very Low Risk), and backed by 6 verified client reviews averaging 4.8 stars.

Learn More
Verified Client Reviews
6
Overall Review Rating
4.8
Source
Clutch
Last Updated
September 18, 2026

Business Entity

Business Entity Name Adventures in Freelance Limited
Source Companies House
Jurisdiction of Formation England, UK
Date of Formation October 13, 2023
Status Active
Last Updated July 11, 2026
ID 15210240

Credit Report Results

International Credit Risk Assessment Very Low Risk
Source Creditsafe
Last Updated July 11, 2026
Learn More About The Clutch Verification Process

Locations (1)

27 Omega Avenue ClevelandAustralia 4163

1

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