Danco Vision 360 Digital Marketing

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager of an growing Romanian energy company, focusing on online acquisition process for consumer & business customers. We are constantly looking for a fresh approach and new ways of driving online conversions. Together with Danco Vision we managed to enhance our potential and drive our best sales month in February 2022. It is a trustful partner, open to ideas , proactive, always on time, going the extra mile.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Danco Vision 360 Digital Marketing, and what were your goals?

Digital marketing focusing on PPC, social media campaigns, e-mail marketing. Providing also IT development services/new features for our online sales and customer journey.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had several collaborators but Danco Vision proved to be the long time partner who best understood our needs, has been the most responsive and also has covered a lot of areas where we need support. We have a long collaboration going on.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we went through a discovery phase, consolidating the brand. We were already collaborating but in 2021 we have been forced to stop communication due to unstable market conditions (in Romania and Europe) which ended in regulating the market. End of 2021 we set our goals for 2022, we decided on the directions to explore and how to rebuild our communication strategy in order to increase our consumer base as main target.

We built a budget with a clear view on channels and ambition conversion targets, in a market still recovering after a tough year. They assured that our SEO, Facebook, Google are properly invested in order to reach our main target families 30+. They also implement and optimize our social media presence (facebook, instagram, linkedin).

How many resources from the vendor's team worked with you, and what were their positions?

We work with an account manager (as single point of contact), the work is being distributed seaming less inside the agency. Having a single point of contact is a great advantage for us as it saves time, all the interaction & details are set from the beginning without ping pongs. Occasionally, we also work directly with developers from Danco Vision for our online sales journey developments.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The digital marketing campaign was very successful, driving best conversion ever, constantly growing rates. Results 4 times higher in conversion than previous campaign beginning 2021.

How effective was the workflow between your team and theirs?

We have monthly strategy meetings, quarterly budget meetings and occasionally (every 2 weeks or whenever needed) direction calls where we analyze what was good, went wrong, what can we to to improve, what is new, where do we need to push a certain moment in time.

Since the energy sector is going through an unstable price situation, we often had to switch or divert from the initial plan. We have been treated with a lot of flexibility even in tough times, we managed together to reinvent and restructure our message in a coherent way.

What did you find most impressive or unique about this company?

Danco Vision offers a large range of services. They even helped with special acquisition requests not usually offered. If they find a solution they solve the problem. It is unique because we built a very good communication, they know us best, we feel that we are an important customer for them. We don`t need many clarifying meetings, we give a direction once and they perform very well with that.

Are there any areas for improvement or something they could have done differently?

We hope to continue and grow together. We have a lot of plans regarding new collaboration streams.

BACKGROUND

Please describe your company and your position there.

Credius ranks in the top 5 non-bank financial companies in Romania, offering loans to individuals online, using no paper technologies, as well as through an extensive network of sales points throughout the country. Thanks to innovations and smart technologies, Credius is constantly reinventing lending methods.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Danco Vision 360 Digital Marketing, and what were your goals?

We launched the first 100% online credit in Romania and DancoVision helped us achieve results with a full spectrum of 360 services, from strategic project planning to creative campaign development and analysis.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected the vendor after a thorough analysis of the providers of such services

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First of all, we started with a thorough analysis and a pre-defined plan for the campaigns. The services offered were:

• Campaigns on Facebook ads and Google ads platforms to gain visibility and direct leads.
• Management of social media accounts on facebook, instagram and linkedin.
• marketing campaigns consisting of newsletter creation
• SendinBlue
• professional and advanced on-page SEO services for our website. SEOmonitor
• graphic design services for the creation of graphic materials for online.
• website maintenance - creation and publication of articles on our blog
• creation of an online PR strategy
• permanent monitoring of the website and drafting of monthly analysis reports.
• 2Performant; youtube etc

How many resources from the vendor's team worked with you, and what were their positions?

We had a good collaboration with the help of the personal key account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Year on year the conversion rate has improved and the cost per conversion has dropped significantly.

How effective was the workflow between your team and theirs?

All our requests are answered quickly, as expected

What did you find most impressive or unique about this company?

They are by far the most involved people in any project and their ideas have brought us to where we are today.

Are there any areas for improvement or something they could have done differently?

I am of the opinion that they have always done more than was possible.

BACKGROUND

Please describe your company and your position there.

I am the CMO for our group of companies that work with online entertainment across Europe and Asia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Danco Vision 360 Digital Marketing, and what were your goals?

Our industry is extremely competitive overall and a key channel for potential success would be search engines. We got introduce to Danco Vision through a mutual connection, as they were highly recommended to help us with our overall SEO strategy.

This happened 5 years ago, and ever since, Danco Vision has been more than a key partner. Besides SEO, our partnership has extended to also include development and other things. Our ambition is to rank on top for desired keywords within our industry for organic growth.

SOLUTION

How did you select this vendor and what were the deciding factors?

As mentioned above, a mutual contact made the introduction and recommendation in 2017.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

When we started our partnership, we started from scratch. We hadnt optimized our site for SEO internally, nor did we have a strategy for SEO. Our goal was clear, we wanted to be "best in class" in our industry in SEO, meaning ranking as high as possible on search engines.

Danco Vision helped us creating a long term strategy, as well as implementing it. The work is ongoing and we keep improving, thanks to Danco Vision, and we are now "best in class" in our category.

How many people from the vendor's team worked with you, and what were their positions?

We are working with several members of the team, across all departments.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Starting from 0, we are now the Nr 1 brand in our industry in our key markets, all because of Danco Vision

Describe their project management style, including communication tools and timeliness.

The collaboration is great. They have clear structures, clear guidelines, and several forums for communication. Reporting is flawless and regular.

What did you find most impressive or unique about this company?

Their knowledge and overall strategy to not "cut corners", like many other SEO companies. Sustainability for the long term success has always been impressive.

Are there any areas for improvement or something they could have done differently?

No, we are pleased with everything.

BACKGROUND

Please describe your company and your position there.

NVM New Vision is a company specialized in web development, having worked on various projects for different clients as well as for in-house projects. I am in the CEO position, overseeing all project developments and implementation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Danco Vision 360 Digital Marketing, and what were your goals?

One of our in-house projects, EUlogis, an online freight exchange platform, was blowing through our PPC advertising budget with limited conversions. We hired Danco Vision to do online PR in some of the local EU markets we are focused on and also improve are search engine rankings. The goals was to be able to increase conversions through brand awareness and also make it easier for potential clients to find our business.

SOLUTION

How did you select this vendor and what were the deciding factors?

Having working with them before in some other projects developed for other clients I knew their team and involvement into delivering based on our goals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The work on our project started with identifying key options in improving our visibility. SEO came in front by researching and finding the correct keywords to target in specific markets. Once this was done we moved to optimizing pages for these specific keywords by writing relevant content and playing with the titles and descriptions. Next step was the long term work by publishing PR articles and gaining visibility and backlinks from specific niches and news outlets.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with two key individuals on this project, one SEO manager and one Client Account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

For some key EU markets like Romania, Germany, Italy we have managed to gain first page rankings for some long tail keywords which, while more limited in traffic compared to general searches, proved to be focused on conversion of customers, something we have been looking to achieve. We are now looking to replicate these results on several more markets in Europe.

Describe their project management style, including communication tools and timeliness.

We have been holding more meetings at the start of the project when new content needed implemented and pages changed. When we moved to brand awareness and PR, the meeting dropped to 2 month, which included reporting of previous work delivered and rank tracking, as well as deciding new keywords to target and make changes for.

What did you find most impressive or unique about this company?

SEO reports were well prepared, with rank tracking and key improvements to follow. With their consistent strategy, we managed to improve our conversions despite some economic uncertainties.

Are there any areas for improvement or something they could have done differently?

At times deliveries were delayed compared to what was scheduled, but I guess we are all dependent on deliveries from partners which can sometimes be slower than expected. Luckily at these time they managed to rebalance the work in next reporting term.

BACKGROUND

Please describe your company and your position there.

I am the Senior Manager of the Business Development Department of AUDITECO Global Environmental Services, a Romanian firm ofering environmental consulting and audit services to industrial companies in Romania.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Danco Vision 360 Digital Marketing, and what were your goals?

We intended to improve our rankings in engine searches, so we hired them to provide full-scale SEO services for this purpose. Also, we wanted a fresh look of our webpage and Danco Vision helped us create new modern, mobile-optimised website, which they also promoted by using state of the art digital marketing tools.

SOLUTION

How did you select this vendor and what were the deciding factors?

We organised a bidding. Danco Vision stood out with an integrated 360 vision package. Their impressive tracking record of projects, quality of services and pricing convinced us to select Danco Vision as our digital marketing agency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our contract started with an audit in order to identify all our company's SEO and digital marketing needs. The results of the audit helped us to lay out our goals: creation of a new mobile-optimised website, optimisation of the site on the search engines by using keywords, writing monthly blog posts, promoting Facebook and Google ads for selected services.

How many people from the vendor's team worked with you, and what were their positions?

Our contract was supervised by a Project Manager. They assigned also 3 SEO and digital marketing specialists to our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the implementation of the SEO strategy and of the coherent digital marketing campaigns, our website ranks no. 1 for several keywords. Our site traffic is steadily growing, which is a clear sign that the new website is appreciated by our customers. Many of our clients have told us they have found out about our services online, which proves that the integrated SEO and digital marketing strategy works.

Describe their project management style, including communication tools and timeliness.

Danco Vision has been very flexible and managed our expectations very well and they have always met their deadlines. We mostly use email to communicate. When requested, they are always quick to respond and implement changes. We receive monthly email updates from them related to the progress of our project and we organise face-to-face meeting for new tasks to better promote our services online.

What did you find most impressive or unique about this company?

Their properly customised 360 degree approach, as well as their professionalism and flexibily in relation to their clients make Danco Vision the preferred digital agency on the market. Their overall knowledge within the industry is impressive. Also, their innovative ideas, their follow-through and willingness to deliver make them stand out.

Are there any areas for improvement or something they could have done differently?

They are great at implementing the strategy, but a display of more attention to detail would be nice.

BACKGROUND

Introduce your business and what you do there.

We are a consulting services provider and we build projects from start to finish. I am a business, sales, and project manager; I don’t have a clearly defined title.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Danco Vision?

We were working with a client who wanted to build a number of things, including a site to promote the company’s device. We approached Danco Vision to build it for us.

SOLUTION

What was the scope of their involvement?

They provided their cost based on the information we provided on colors and other site elements. They came up with a web design and implemented it on the site.

What is the team composition?

I interacted with a single person from their side who managed the client relationship. There was one other person who I gave information to pertaining to the design and development. I don’t know how many people were involved.

How did you come to work with Danco Vision?

I received a recommendation from a friend.

How much have you invested with them?

The cost of their work was €2,000–€3,000 ($2,500–$3,500 USD).

What is the status of this engagement?

We worked with Danco Vision from around October– November 2017. It took 2–4 weeks to complete. I would work with them again if I had the need.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Danco Vision designed the website according to our guidelines. Our client was very happy with the website and so was our team.

How did Danco Vision perform from a project management standpoint?

We had a nice collaboration. The work was done on time and on budget based on our initial discussion. We had good communication via phone and email, with email being the main channel.

What did you find most impressive about them?

I liked their portfolio. Everything connected after that.

Are there any areas they could improve?

They took more time than I would have liked to provide some answers. The project took place a couple of months ago, and we’ve had another project since then.

BACKGROUND

Please describe your company and your position there.

I’m the marketing director of Kindred Group, an online gambling company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Danco Vision?

We contracted Danco Vision for a variety of services, from web development and web design to SEO for various markets in Europe.

What were your goals for this project?

The goals were different from project to project, but some of the most common requirements were obtaining a quality product, efficiency, and awareness.

SOLUTION

How did you select this vendor?

After shortlisting three other possible providers, we chose Danco Vision because of their fair pricing and the quality of their previous work.

Describe the project in detail.

In the past four years, they created 15 websites for us and provided a range of services, including graphic design, custom development work, copywriting, and online marketing strategy. The final phase of the project involved perfecting the SEO of all 15 websites, which would allow them to gain powerful rankings on Google. We also received valuable advice throughout the development process.

What was the team composition?

They selected team members based on the needs of our company. We worked with two teams from Danco on this project: the development team and the SEO team. Both teams had great synergy and worked together wonderfully.

RESULTS & FEEDBACK

What outcomes or results can you share that demonstrate progress and/or success?

Everything went according to plan. We’re fully satisfied with the web design and development stage, which was completed early and surpassed expectations. A few months after Danco delivered their work, our websites started to get high Google rankings. As a result, we’ve just renewed our online marketing and SEO subscriptions with them.

How effective was the project management?

The project management was great. I talked directly with the project managers, who then passed on my concerns to the developers and marketing teams. There were no problems with communication. We used Slack and GitHub, which allowed us to be involved in the entire process.

What did you find most impressive about this company?

It was great that I had access to the managers and the team members. Not only did the project managers have good technical backgrounds, they were also able to see things from our perspective.

What tips or recommendations do you have?

I have already recommended Danco Vision to my business colleagues and to anyone else looking for a vendor who would do a professional job. They’ve all thanked me for this.

BACKGROUND

Introduce your business and what you do there.

I work at QQoin, a financial services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Danco Vision?

We wanted to build an exchange platform for blockchain. We were working with a different vendor, but we were not entirely satisfied, so we started looking for a new development company. We also needed help with digital marketing.

SOLUTION

What was the scope of their involvement?

They used custom Java and PHP to develop the website. I wanted to build a completely custom website (I didn't want to use WordPress or any types of themes for security reasons). The unique web platform that they created enables the interface between blockchain itself and the website. They also developed a unique security system for this blockchain interface. As far as marketing goes, they wrote some blog posts and managed Google AdWords and Facebook pay per click campaigns for me.

What is the team composition?

We have a project manager, a development team, and a graphic design team that also does marketing for me.

How did you come to work with them?

I found them through an online search.

How much have you invested with them?

We’ve paid them over $50,000. We spent at least $25,000–$30,000 on core development and we pay them about $2,000 a month to manage our Google AdWords and Facebook pay per click campaigns. 

What is the status of this engagement?

We started working with them in May 2017 and the project is ongoing (the development part is completed and we're adding some finishing touches).

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in clicks through our digital campaigns and all the feedback we got has been extremely positive. They did some outstanding graphic designs and everyone who's used the platform loves how it functions.

How did they perform from a project management standpoint?

They did an excellent job and made themselves available when I needed them. We mostly used Skype and phone to communicate.

What did you find most impressive about them?

They're very creative and have a good flow of ideas. Also, they're easy to communicate with.

Are there any areas they could improve?

I have no complaints. There was one time when we didn't meet the deadline, but they explained why that happened and it didn't affect me negatively.

Do you have any advice for potential customers?

I'd definitely recommend using them. They made me feel involved in the project (unlike other development agencies I had worked with).