CYFROW SOLUTIONS

BACKGROUND

Please describe your company and position.

I am the CMO of Cenvar Roofing and Solar

Describe what your company does in a single sentence.

We are Cenvar Roofing, a residential roofing company founded in 2012. With branches in Lynchburg, Roanoke, New River Valley, Charlottesville, Richmond, Farmville, and Harrisonburg, we are dedicated to assisting homeowners with their re-roofing and roof repair needs. Our mission is to provide dependable, expert, and superior services to ensure the highest level of customer satisfaction and quality craftsmanship.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CYFROW SOLUTIONS to accomplish?

• Lead Generation
• Boost Google Ranking
• Increase organic traffic
• Increase Brand Visibility

SOLUTION

How did you find CYFROW SOLUTIONS?

• Online Search
• Referral

Why did you select CYFROW SOLUTIONS over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from CYFROW SOLUTIONS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cyfrow's team was instrumental in improving both our website's performance and design. They began with a comprehensive audit of our website, focusing on optimizing SEO elements such as meta tags, headers, and content structure to improve search engine visibility.

They also conducted in-depth keyword research and developed a strategy to target the most relevant terms in our industry. Additionally, they assisted in refining our existing content and creating new, SEO-friendly content to enhance both search rankings and user experience.

In addition to SEO work, they also redesigned our website on the Webflow platform, ensuring it was visually appealing, easy to navigate, and fully optimized for performance. Their design work improved site speed, mobile responsiveness, and overall user experience.

They also implemented a solid link-building strategy to boost our domain authority and increase traffic. Throughout the partnership, they provided regular reports on the progress of our SEO and design efforts, giving us clear insights into rankings, traffic, and conversions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the project, we saw significant progress in KPIs within the first 6 months. Organic traffic increased by 35%, reflecting the success of the on-page optimization and content strategies implemented early in the partnership. We also observed a 25% improvement in site speed due to technical SEO efforts, which contributed to a lower bounce rate.

Additionally, our website redesign on Webflow resulted in a 15% increase in user engagement, with users spending more time on-site and navigating multiple pages. Our keyword rankings saw notable improvements, with 20% of our target keywords ranking on the first page of Google by the 6-month mark.

By 12 months, the outcomes continued to show progress. Organic traffic grew by 160% compared to the project’s start, and conversions from organic search increased by 30%. Our backlink strategy was particularly effective, leading to a 40% boost in domain authority.

By 16 months, we achieved a 240% increase in organic traffic, with 40% of our target keywords consistently ranking in the top 5. These measurable outcomes demonstrated the long-term success of the SEO strategies and website improvements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cyfrow Solutions demonstrated excellent project management throughout the entire collaboration. From the start, their project manager Alan was timely and clear in communication, consistently delivering each phase of the project according to the agreed-upon timeline. They took the time to genuinely understand our brand and business and their organized approach was executed efficiently and effectively, keeping us well-informed at every stage.

Throughout the project, they showed a strong commitment to meeting our needs and adjusting as necessary.Their project manager ensured that deadlines were met without compromising quality, and their genuine care for our business goals made the process smooth and successful. Cyfrow Solutions consistently delivered on their promises, leading us toward the results we were aiming for.

What was your primary form of communication with CYFROW SOLUTIONS?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Cyfrow Solutions was their proactive approach to project management and their deep understanding of SEO strategies. Without me having to ask, they consistently provided detailed reports ahead of schedule. Their level of professionalism and foresight set them apart from other agencies.

Are there any areas for improvement or something CYFROW SOLUTIONS could have done differently?

Honestly, there are no areas for improvement that come to mind. There’s nothing we would have wanted them to do differently.