Cue For Good

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Ethical Bedding, a retail company. We offer award-winning eucalyptus sheets and are recognized as the UK’s first sustainable sleep brand. We donate 1% of our revenue to global sustainability initiatives and hold B Corp 'Best for the World' status.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CueForGood?

We needed help with our website's redesign. The goal was to optimize it for conversion rates and speed.

SOLUTION

What was the scope of their involvement?

CueForGood redesigned our website using Figma. The team interacted with our team to understand our business and goals. They also provided many iterations and versions of the design, including full documentation and Figma mock-ups that we used in production.

What is the team composition?

We worked with 2–5 teammates from CueForGood.

How did you come to work with CueForGood?

We found them on LinkedIn. We chose them because their pricing fit our budget, they had a great culture fit, they offered good value for the cost, their company values aligned with ours, and they had a competent approach.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from July–September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a 20% uplift in our website's conversion rate and speed. We also got a more aesthetic and well-functioning e-commerce website. Additionally, we received excellent customer feedback on LinkedIn.

How did CueForGood perform from a project management standpoint?

CueForGood delivered on time and within budget. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We were impressed by how much they genuinely cared about the project.

Are there any areas they could improve?

There was nothing they needed to improve; they were excellent.

BACKGROUND

Introduce your business and what you do there.

I'm an executive of Veganologie. We're a UAE-based, female-founded fashion brand that focuses on creating luxury fashion accessories using 100% plant-based leather, prioritizing ethical production and environmental impact.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CueForGood?

We needed help with our Shopify store's overall optimization.

SOLUTION

What was the scope of their involvement?

CueForGood has been updating our site, including our homepage, menu bar, and all collections page. The team has also been designing our material, sustainability, and team pages. CueForGood has redesigned our mega menu to improve its structure, usability, and overall UX. The team has also implemented updates and improvements to the collection page filters.Moreover, CueForGood has designed our POS email to match the order confirmation email, ensuring consistent branding, layout, and overall UX. The team has implemented minor design updates across the site, including improvements to the media page for better visual alignment and presentation.In addition, CueForGood has been working on our site's speed improvements. The team has made our shop all page AJAX-based to optimize the page speed.

What is the team composition?

We work with 5-7 teammates from CueForGood.

How did you come to work with CueForGood?

We found them through Shopify's search for verified developers. We chose them because they were close to our geographic location, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We started working with them in March 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen positive outcomes, especially in the redesigning and rebranding of certain Shopify pages and the assistance with the email automation flows. CueForGood has assisted us with adding new flows to our email automation platform. One specific flow is for browse abandonment. We implemented this flow in October 2025, and we earned $1,490 in revenue.Moreover, our user engagement has increased significantly after the redesign and rebranding of our pages.

How did CueForGood perform from a project management standpoint?

CueForGood's project management is great. They deliver on time and have a quick response time despite some challenges they may have faced during the India-Pakistan war. We communicate through virtual meetings.

What did you find most impressive about them?

CueForGood is highly organized, quick, and easy to work with.

Are there any areas they could improve?

I think they do great work overall.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a women's health supplements company. We offer science-backed supplements developed by female health PhDs to support women's hormonal health, energy, mood, sleep, and wellbeing at every life stage, aiming to set new standards in female health across Ireland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CueForGood?

We needed help with our Shopify e-commerce website, including CRO, SEO, Google Ads, and Google Shopping campaigns.

SOLUTION

What was the scope of their involvement?

CueForGood has become an integral part of our growth. From enhancing and optimizing our Shopify website to supporting multiple product launches, they consistently deliver high-quality, reliable work.

They have guided us through significant site upgrades and ongoing improvements, always ensuring the UX, performance, and functionality continue to evolve as our business grows. Their technical expertise is matched by their strategic thinking, particularly across SEO, Google Ads, and Google Shopping campaigns. Their support in these areas has strengthened our visibility, improved performance, and given us confidence in our digital marketing approach.

Some of their deliverables include a detailed CRO audit based on user data analysis. They also provide ongoing Shopify-based site improvements in features, performance, and ongoing monthly management, which includes the following:· Enhanced the subscription setup by implementing three-box every-three-month subscriptions, preorder-on-subscription, and custom widget pricing updates.· Developed a personalized supplement quiz that recommends products based on user selections.· Built a dedicated research hub showcasing scientific papers on product ingredients.· Added a dynamic “You May Also Like” section with conditional product matching logic to increase sales. Moreover, they optimize and manage our Google Shopping Ads. Since we started Google Shopping for us, the ROAS has improved from 2x to 4x (late 2024) to consistently 7x to 14x in 2025. The conversion rate has more than tripled, improving from 4%–7% to 16%–19%. Finally, they have driven higher-quality traffic through feed optimization, product segmentation, and bid efficiency.

They have also conducted a comprehensive SEO audit covering site architecture, keyword targeting, and content optimization, resulting in a massive increase in visibility and clicks from non-branded search queries. Revenue has grown by 274% from 2024 (when we were not working with them) to 2025 (we started working with them in Feb 2025). 

What is the team composition?

We work with a remote team.

How did you come to work with CueForGood?

They were referred to me, highly recommended, and their pricing fit our budget.

What is the status of this engagement?

We started working with them in February 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had more revenue, a 274% growth from 2024 to 2025. We’ve also had massive improvements in conversion rate, cost per acquisition, and website traffic.

How did CueForGood perform from a project management standpoint?

They have incredible project management; I can’t fault them on anything. They’re prompt, conscientious, and thorough. We communicate via email and messaging apps.

What did you find most impressive about them?

Their attentiveness is impressive. They’re responsive, solution-focused, and proactive in identifying opportunities for improvement. Working with them feels like having an extension of our internal team. Working with Cue For Good is one of the best things we have done for our business. 

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the Executive of Dr. B Dental Solutions

Describe what your company does in a single sentence.

Dr. B Dental Solutions is an ecommerce brand selling innovative denture care products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CueBlocks to accomplish?

• Google Ads
• SEO

SOLUTION

How did you find CueBlocks?

Referral

Why did you select CueBlocks over others?

Referred to me

How many teammates from CueBlocks were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Google Ads
• Google Shopping
• On-site SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Significant increase in conversions
• significant decrease on cost per conversion
• increased ROAS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're always very friendly, and they accommodate requests right away.

What was your primary form of communication with CueBlocks?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Cueblocks was able to take on our project and do all the work themselves without us having to give much direction or instruction. Within a short period, they were able to deliver really great results.

Are there any areas for improvement or something CueBlocks could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

myfruits is an e-commerce company for freeze-dried fruits, fruit powder and muesli.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CueBlocks, and what were your goals?

We work with cueblocks in the following areas: - Search Engine Optimization - Facebook/ Instagram Ads - Shopify Development - 3D Rendering of product images - Amazon Advertisements - Web Design

SOLUTION

How did you select this vendor and what were the deciding factors?

Communication with Cueblocks was excellent from the start. In my opinion, the price-performance ratio was also fair.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

At the beginning we started with Google SEO. After seeing good results, we moved on to Facebook and Instagram Ads.

How many resources from the vendor's team worked with you, and what were their positions?

We work with specialists from all different areas. The managing director Pancham works with us on the shop development.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since October 2021 the total sales increased by 129%, the total number of orders increased by 124%, and the total online store sessions increased by 209%.

How effective was the workflow between your team and theirs?

Good communication via Basecamp.

What did you find most impressive or unique about this company?

The team has experts in many areas. This means that we can hand over many tasks to just one marketing agency.

BACKGROUND

Introduce your business and what you do there.

I'm the head of e-commerce operations in our company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CueBlocks?

We were an established brand in the market before we decided to take it online. We wanted our rebranding to be strong, very classy, and sophisticated. Since we didn't have an online presence, we reached out to CueBlocks to build our website.

SOLUTION

What was the scope of their involvement?

We’ve given them a short brief on what we wanted our brand to look like based on our journey of 25 years. After that, they’ve provided us with options before proceeding to rebrand and build our website from scratch. The team has also helped us with content creation. We’ve been able to launch our website two weeks ago, but we continue to reach out to them if we need to clarify anything related to the website.

What is the team composition?

I’ve been able to interact personally with all of their staff because I was stationed at their office for over a month to understand how e-commerce works.

How did you come to work with CueBlocks?

We wanted to work with a company that could produce good aesthetics and uses good and attractive colors. When we saw CueBlocks’ work online, we decided to give them a call. In the end, they offered to help us.

How much have you invested with them?

We’ve spent around $11,000 on the project.

What is the status of the engagement?

We began our partnership in October 2020, and we continue to collaborate.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gotten positive feedback about our brand. In terms of metrics, it's too soon to say anything, but we haven't gotten any recommendations on improving things on our side. Overall, we’re happy with CueBlocks' work.

How did CueBlocks perform from a project management standpoint?

From a project management perspective, they’ve been great. They’re responsive and are flexible when it comes to changing requirements to fulfill what we want. If I have to rate their flexibility, I’ll give them a perfect score. We use Basecamp as a project management tool, and every activity of the project has been monitored there. Most of our communication is through WhatsApp and Basecamp.

What did you find most impressive about them?

They’re very accommodating and welcoming; I’ve personally been to their office for around 35 days. Above all, I’m completely impressed with their style and body of work.

Are there any areas they could improve?

There is nothing serious that I’d take into consideration as an area of improvement.

Any advice for potential customers?

Let Cueblocks know beforehand the essential details of your project and paint a clear picture for them to follow. Leave everything in their hands and trust them to deliver.

BACKGROUND

Please describe your company and your position there.

The Hade Co-Founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CueBlocks, and what were your goals?

We were assisted for building our ecommerce website

SOLUTION

How did you select CueBlocks and what were the deciding factors?

Briefe explanation on the requirements and process Realistic approach towards to the project Timely assistance Customer service

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After our initial calls they explained they explained the scope of work, the process involved and realistic time period requires to finish the project and the budget for the same.

We were impressed by the way our requirements were handled by the founders and the developing team which made us say yes to them.

How many people from the vendor's team worked with you, and what were their positions?

5-7 Ravi- Project manager Subham- Developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were highly satisfied with them. We delayed the project from our end due to some unforseen circumstances however Cueblocks team was hughly co operative and assisted us at all times though we delayed.

Describe their project management style, including communication tools and timelines.

All the works were communicated and updated through an app called Basecamp. All the works were completed on time as we required. We were assisted even when we missed the timelines many times.

What did you find most impressive or unique about this company?

Service asssitance. Following timelines.

Are there any areas for improvement?

No