Colour And Code

BACKGROUND

Please describe your company and position.

 I am the President of a financial services company 

Describe what your company does in a single sentence.

Services and excel based tools to support the Canadian insurance and federally regulated pensions with their regulatory reporting requirements and data submissions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colour And Code to accomplish?

• Create a database for CRM purposes.
• Establish a Secure, User-Friendly Client Portal
• Build a Professional, Trustworthy Brand
• Increase Online Visibility and Engagement
• Streamline Client Communication and Access
• Successfully introduce clients to new brand and online tools

SOLUTION

How did you find Colour And Code?

Through my network

Why did you select Colour And Code over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Create branding, website design, website content, website, connection to client portal, blog site and ongoing monthly support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clean, fresh, easy to follow new website.  Introduction to a new application for managing clients, web access and for development of our CRM that is very user friendly.  Coaching on use of the application and how to post on the blog.  Recommendations on improvements.  Positive feedback from clients on the website.  

Percentage of clients successfully transferred from prior online too with new account and credentials

Receive positive feedback from existing client base

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, given their constrainst with our data and information provided they did deliver on time and within our expectations.

What was your primary form of communication with Colour And Code?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The previous website I'd describe as going into a dark closet in the winter when it is raining.  The new website created by Colour and Code is so fresh and welcoming.  Clients are getting used to the flow and as we get more and more traffic/feedback, we are able to discuss with Colour and Code we see new enhancements that we are excited to implement to make the client experience better.

Are there any areas for improvement or something Colour And Code could have done differently?

It is very easy and fun to work with Colour and Code.  I've enjoyed the process and look forward to continuing the relationship.  No improvements come to mind, but keep up the responsiveness and creativity!

BACKGROUND

Please describe your company and position.

I am the Managing Director of Kawartha Lakes Museum and Archives

Describe what your company does in a single sentence.

KLMA is a community history museum & archives, serving the City of Kawartha Lakes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colour And Code to accomplish?

• Create a contemporary re-brand
• Create a new, modern, navigable website
• Focus on accessibility

SOLUTION

How did you find Colour And Code?

Previous work completed

Why did you select Colour And Code over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Colour And Code were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with the C+C team to completely re-brand our museum, with a name change, updating to reflect the current era and community we serve. This involved several rounds of consultation and drill down until we got to the final brand guide. To go along with this, we needed an entire new website, and some of the challenge was getting to the functionality baseline that we wanted initially, but with room to grow and adapt over time with community and staff feedback. We also continue to address improving accessibility and functionality over time. The C+C team has been so supportive and responsive to our needs. The re-brand and website launch was very successful.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Website Traffic + Branding kit and graphics were amazing
• Public Feedback
• Increased interest in the museum

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management went smoothly and everything was delivered slightly ahead of schedule.

The C+C team continue to assist us with improved functionality.

What was your primary form of communication with Colour And Code?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We love working with local business owners who understand our business and place in our community. Building local collaborations is important to our mandate.

Are there any areas for improvement or something Colour And Code could have done differently?

There is nothing that we can think of at this time. We were extremely happy with the project's outcomes.

BACKGROUND

Please describe your company and position.

I am the Owner of MotorcycleCourse.com

Describe what your company does in a single sentence.

Motorcycle training and licensing 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colour And Code to accomplish?

• Design professional web interface for complex course management and booking system as well as web design and hosting
• Provide multi-device interface for users to book course spaces
• Design professional web interface to maximize brand approval and bookings

SOLUTION

How did you find Colour And Code?

Referral

Why did you select Colour And Code over others?

• Close to my geographic location
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Colour And Code were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Colour and Code deliver a comprehensive and dynamic range of services that go far beyond the basics.

Custom web design & development, content strategy & integration, SEO & performance optimization, maintenance & technical support and feature enhancements & growth support.

With a creative edge and a proactive approach, they ensure our online presence is not only functional but also visually compelling and strategically effective.  What truly sets them apart is their ability to anticipate challenges, propose innovative solutions, and bring ideas to life with remarkable speed and skill. Their blend of creativity, efficiency, and dedication makes them an invaluable extension of our team

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in website traffic

We are able to track a combination of technical performance metrics, business outcomes, and support/service quality.

Increase revenue through online payments

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our website design/build project involved a structured and collaborative approach to ensure the project was delivered on time, within budget, and met our business needs and continues to.

What was your primary form of communication with Colour And Code?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Colour and Code stands out for its integrated approach to design, combining creativity with strategy to deliver results that resonate with audiences and drive business success.

Are there any areas for improvement or something Colour And Code could have done differently?

We are very happy with Colour And Code.

BACKGROUND

Please describe your company and position.

I am the CEO of Dope Automation USA Inc

Describe what your company does in a single sentence.

We are a North American dealer/distributor of automated packaging machinery for the legal cannabis industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colour And Code to accomplish?

• Logo Design
• Website Design
• Marketing

SOLUTION

How did you find Colour And Code?

Referral

Why did you select Colour And Code over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Colour And Code were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of our collaboration included a complete website, SEO optimization, and a strategic digital marketing plan tailored to our brand. Color and Code meticulously crafted a visually stunning and user-friendly website that aligns perfectly with our identity. They seamlessly integrated all essential features, ensuring smooth navigation and an engaging experience for our customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Beyond design, their marketing strategies have been game-changing. Their SEO services and targeted campaigns have significantly improved our online visibility, driving higher traffic and engagement. Their team’s proactive communication, attention to detail, and dedication to results make them an invaluable partner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project managment was precise and clear with objectives well executed. All items where delievered on expected timelines and responded to our ongoing needs and changes through the years rather fast and efficiently. 

What was your primary form of communication with Colour And Code?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Overall, working with Color and Code has been an absolute pleasure. Their professionalism, creativity, team approach and commitment to excellence have truly elevated our digital presence.

Are there any areas for improvement or something Colour And Code could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Executive Director of The Nourish and Develop Foundation

Describe what your company does in a single sentence.

Our mission is to connect people to nourishing food and supportive resources, empowering the community to come together to develop lasting change. Rooted in curiosity, connection, advocacy, responsiveness, and equity, we are a multi-service agency with two pivotal branches—food services and social services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colour And Code to accomplish?

• Build us a new and improved, more accessible and user friendly website

SOLUTION

How did you find Colour And Code?

Word of Mouth

Why did you select Colour And Code over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Colour And Code were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Colour and Code provided a full suite of services, taking care of everything from setting us up with an event plugin to thoroughly testing the site and handling SEO optimization. Their support covered all the technical details, making the process smooth and stress-free for our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While we don't have formal metrics to share at this time, the improvements have been clear and meaningful. Internally, our team finds the site much easier to navigate and update, which has streamlined our communications and reduced workload. Externally, we've received consistent positive feedback from community members and partners about the site's accessibility, organization, and design. The new site better reflects who we are as an organization and makes it easier for people to find the information they need and engage with our work

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Colour and Code’s project management was excellent. They laid out a clear timeline from the beginning and consistently delivered each phase of the project on schedule. They checked in regularly, kept us informed at every stage, and adapted quickly when our needs shifted or we had feedback. Their approach was collaborative and thoughtful, making the entire process feel smooth and well-supported.

What was your primary form of communication with Colour And Code?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their culture. The team was genuinely caring, easy to work with, and deeply invested in our mission as a nonprofit. It didn’t feel like just another client-vendor relationship—they really took the time to understand our work and showed a level of commitment that made a big difference. Their values aligned with ours, and that made the entire experience feel meaningful and collaborative. 

Are there any areas for improvement or something Colour And Code could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Partner of LP Movers

Describe what your company does in a single sentence.

We are a full service moving and storage company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colour And Code to accomplish?

• Develop best-of-breed web presence
• Design and integrate online quoting engine
• Develop full new brand
• Increase visibility of marketing collateral
• Develop high engagement social media campaigns
• Develop off-line marketing campaigns targeted at specific customer base

SOLUTION

How did you find Colour And Code?

Work with them previously

Why did you select Colour And Code over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Colour And Code were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a cohesive marketing program over multiple platforms. Including updating/creating print materials, updated website and develpment of a social media program.

Deliver increased website views and quote requests.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen an increase in website visits of more than 90% and an almost 75% increase in quote requests.

Customer feedback on new brand

Increase social media following and engagement by 25%

Increase brand awareness in new adjacent areas

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was responsive to my requirements and clearly communitcated the process they were going to follow. The team was clear about what was required of me and responded to my inquiries quickly.

Dates were set and dates were met.

What was your primary form of communication with Colour And Code?

In-Person Meeting

What did you find most impressive or unique about this company?

The entire team is fun to work with, they really enjoy what they are doing and it becomes infectious.

Are there any areas for improvement or something Colour And Code could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the President of Northern Casket

Describe what your company does in a single sentence.

Northern Casket manufacturers wood caskets and other products for funeral homes and cemeteries. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colour And Code to accomplish?

• Provide a secure, customized online showcase for clients
• Develop a user-friendly, comprehensive website
• Increase visibility through SEO best practices
• Lead the industry in digital tools

SOLUTION

How did you find Colour And Code?

Referral

Why did you select Colour And Code over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Colour And Code were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Colour and Code, on a continuous basis, will manage our social media pages, design and maintain our websites and customers portals through Shopify and our custom website. They will also take the lead with promotional products such as videos, email signatures, tradeshow booth designs and product giveaways. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive feedback from users

Steady increase in website traffic

Integrate casket and user management

Provide full CMS abilities.

Tracking the use of our new online ordering feature. 

Sales and lead generation from online platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have been using Colour and Code for several years. They always deliver. This current project is a big one and every promise so far has been met with success. We anticipate this project lasting 12-18 months. 

What was your primary form of communication with Colour And Code?

In-Person Meeting

What did you find most impressive or unique about this company?

The owner gave me his cell phone number. He is avaialbe to me (in emergencies) 24/7. 

They are also very good at explain things in lamen terms. I am not a tech person so that is important to me. 

Are there any areas for improvement or something Colour And Code could have done differently?

I beleive the pricing is reasonable and justified but we would always welcome lower pricing. That goes for any part of our business. 

BACKGROUND

Please describe your company and position.

I am the Economic Development Officer - Tourism of Kawartha Lakes Tourism

Describe what your company does in a single sentence.

Municipality in Central Ontario 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colour And Code to accomplish?

• Establish Kawartha Lakes as a premium overnight destination
• Increase Regional and Out-of-Region Tourism Traffic
• Boost Engagement Across Digital Channels
• Drive Traffic to the Tourism Website
• Promote Local Businesses and Attractions
• Enhance the Perception of Kawartha Lakes as a Year-Round Destination
• Increase Overnight Stays and Visitor Spending
• Strengthen Community Involvement in Tourism

SOLUTION

How did you find Colour And Code?

Referral

Why did you select Colour And Code over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Colour And Code were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing, website, creative design and social media management services for the municipality specifically focused on tourism and promotion of the region as a destination.  Deliverables include developmen of marketing plans, marketing campaigns, ad and video creation, website page development and content creation, website audit, and social media content creation and management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Achieve over 500,000 impressions through paid and organic campaigns, with a minimum CTR of 2.5%.

Increase reported overnight stays by 10% and track higher visitor spending through post-visit surveys or local partner feedback.

Increase overall site traffic by 30%, with a focus on key pages like trip planning, events, and accommodations.

Grow followers by 25% across platforms, with a target engagement rate of 5%+ on key seasonal posts and video content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Colour and Code's approach to project management is highly organized and results-driven, with a focus on maintaining clear communication and realistic timelines.  

What was your primary form of communication with Colour And Code?

Virtual Meeting

What did you find most impressive or unique about this company?

Commitment to their clients and meeting the needs of their clients. They're very responsive and dedicated to the highest quality of work.

Are there any areas for improvement or something Colour And Code could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Principal Consultant and Founder of Pobl of Pobl Human Resource Consulting

Describe what your company does in a single sentence.

​Pobl is a Toronto-based HR consulting firm that provides flexible, customized human resources solutions for small, early-stage, and growing businesses across various industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colour And Code to accomplish?

• The overall goal for the project was to establish Pobl HR Consulting as a new player in the fractional HR market in Toronto. To provide Pobl HR with a professional brand, and website to make their mark as a start-up.
• Establishing credibility and trust – A polished website signals legitimacy and professionalism to prospective clients.
• Attracting and converting leads – A well-designed site and branding can help potential clients find you online and take action (e.g., book a call, request a proposal).

SOLUTION

How did you find Colour And Code?

Word of Mouth

Why did you select Colour And Code over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Personable Service and Genuine Care for Getting It Right

Describe the scope of work in detail. Please include a summary of key deliverables.

In 2016, I engaged Colour And Code to develop a comprehensive branding and digital presence for my small HR Consulting business. The scope of work included:

Scope of Work
Brand Strategy & Identity Development
The project began with discovery sessions to understand my business values, target audience, and service niche. This informed the creation of a cohesive brand identity aligned with my goals.

Logo Design
Multiple logo concepts were developed, refined, and finalized into a versatile, scalable design suitable for print and digital use. Final deliverables included full-colour, black & white, and icon-only versions.

Brand Guidelines
A brand standards discussion was had to determine logo usage, brand colours, typography, and tone of voice to ensure consistency across all materials.

Website Design & Development
A custom, mobile-responsive website was created, with a focus on clean design, intuitive navigation, and user experience. Key pages included Home, Intro, About, Partners, Sectors, Clients, Case Studies, Process, Services, Contact. The idea was to ensure it was built for scalability.  

Content Support
Content structuring and change support were provided over the following years. 

Key Deliverables

• Final logo files in multiple formats
• Brand strate guidelines discussion
• Fully functional website
• Mobile-friendly, responsive design
• Basic SEO setup
• Google Analytics integration
• Business card layout 
• Ongoing support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Enhanced Professional Perception
Feedback from prospective and existing clients reflected that the brand felt more polished, credible, and aligned with the level of service provided.

Client Growth & Retention
The improved digital presence contributed to acquiring new clients and retaining existing ones, as the website reinforced trust and clearly communicated the business’s offerings and values.

Stronger Online Presence
Basic SEO led to higher visibility in search engine results, with the business appearing in relevant local or industry-specific searches.

Consistent Brand Use Across Platforms
The logo, colour palette, and tone of voice were consistently used across social media, email templates, proposals, and client materials — supporting brand recognition and cohesion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency/company demonstrated strong project management throughout the engagement. They provided a clear timeline at the outset, broke the work into manageable phases (branding, website design, content, etc.), and delivered key milestones on schedule.

They were (and have continued to be) responsive to my needs and open to feedback at each stage -  whether I had changes to a logo draft or questions about the website layout, they listened carefully and made thoughtful revisions. Communication was timely and professional, and I always had a clear sense of what was coming next. They also helped prioritize what needed to be done now vs. what could be added later, which was helpful as a small business owner working within a budget.

Overall, the process felt collaborative, well-organized, and respectful of my time.

What was your primary form of communication with Colour And Code?

Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of small business needs was a standout. They weren’t just designing for how things looked today-  they helped me build a foundation that could grow with my business over time. That kind of long-term thinking was incredibly valuable. I also appreciated that they were very easy to talk to. Friendly yet professional.  

Are there any areas for improvement or something Colour And Code could have done differently?

I can't think of anything, it really was an easy process. 

BACKGROUND

Please describe your company and position.

I am the Owner (MSW, RSW) of Mind Garden Wellness

Describe what your company does in a single sentence.

Provides counselling and psychotherapy to the community. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colour And Code to accomplish?

• Create Brochure
• Create New Business Cards
• Update Website

SOLUTION

How did you find Colour And Code?

Online Search

Why did you select Colour And Code over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

I sat down with Colour and Code to identify key marketing focuses. They were to create a brouchure from scratch, update business cards, and update the website (which they had previously developed). 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They were quickly in touch to begin the project and kept in contact throughout. The turnout around time was quick, however the quality was high. Communication was excellent. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items were delivered quicker then my time line. E-mail responses were timely and efiificent. 

What was your primary form of communication with Colour And Code?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication, as well as their ability to execute a vision. It's not my area of expertise and I find it difficult to connect all the pieces, but I am able to give them small ideas that they turn into amazing deliverables. 

Are there any areas for improvement or something Colour And Code could have done differently?

None