Colorbars Branding Agency

BACKGROUND

Please describe your company and position.

I am the HR Director of a grocery store

Describe what your company does in a single sentence.

Community grocery store focused on high quality products and signature hispanic items. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colorbars Branding Agency to accomplish?

• Enhance and elevate new branding of our store.
• Focus on customer experience when placing catering orders.
• Capture and highlight our store goals/standards.

SOLUTION

How did you find Colorbars Branding Agency?

Industry research

Why did you select Colorbars Branding Agency over others?

• Great culture fit
• Company values aligned
• Subject Matter Expertise

How many teammates from Colorbars Branding Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Visual design and development for our website 

Webpage design and photography coordination 

Digital Style Guide

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress and success include a clean, modern website that was updated to reflect our company’s rebranding. We also received positive feedback from customers on the improved user experience and visual appeal. Most importantly, we saw an increase in catering inquiries and orders, which was our primary focus for the update.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were incredibly flexible with our team throughout the entire project. From the very first conversation, they provided a clear timeline, but given how demanding and fast-paced our industry is, our availability was often limited. Despite this, they consistently pivoted and adjusted to our shifting schedules without hesitation. Their project management was excellent—organized, responsive, and proactive. Even with the challenges on our end, they managed to deliver key milestones on time and stayed aligned with the original scope as much as possible. They were attentive to our needs and quick to respond whenever priorities shifted, which made the whole collaboration feel seamless and well-coordinated.

What was your primary form of communication with Colorbars Branding Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this company was their connection-first, development-second approach. They didn’t just dive into deliverables—they took the time to truly understand who we are as a company. Their focus wasn’t just on checking boxes or meeting project requirements; it was on building a genuine relationship and grounding the work in our company’s identity.

What was especially impressive was how deeply they engaged with our culture—not just surface-level demographics, but the actual values, energy, and personality that define us. They helped articulate and define that culture, then thoughtfully wove it into every aspect of the project. That level of intention and alignment made the end result feel authentic, not just functional. It’s rare to find a partner who leads with that kind of insight and care.

Are there any areas for improvement or something Colorbars Branding Agency could have done differently?

One area for potential improvement isn’t about Colorbars directly, but more about the limitations of some eCommerce and hosting platforms. For businesses that need features like catering, flexible ordering, or custom lead times, these platforms can sometimes fall short or be hard to customize.

That said, Colorbars did a great job working within those limits. But in the future, exploring more advanced or specialized eCommerce options—especially for stores with unique needs like catering—could elevate future projects even more. Whether that means suggesting integrations, or custom apps, it’s an area worth exploring to help clients with more niche needs stay competitive and efficient.