Click Compiler

BACKGROUND

Please describe your company and position.

I am the Founder of an e-commerce service provider.

Describe what your company does in a single sentence.

We are an e-commerce service provider via Application and website. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Click Compiler to accomplish?

• Advertising services
• Sale generation

SOLUTION

How did you find Click Compiler?

Online Search

Why did you select Click Compiler over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Click Compiler were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project is aimed at Ompitambari, executing a user acquisition strategy for mobile applications, launching a digital campaign. The work will include both strategic planning and execution, aligned with performance goals and key metrics.

Tracking Link Setup

Generation and validation of tracking links per campaign and geo Within 48 hours of request

Campaign Launch
Go-live of campaigns with verified creatives and links Based on mutually agreed date

Performance Reports
Detailed performance breakdown including traffic source, conversion data, and optimizations
Weekly.

Final Report & Analysis
Summary of campaign performance with actionable insights and suggestions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The success of the project was evaluated using clearly defined performance metrics and KPIs aligned with the campaign goals. The following outcomes demonstrate tangible progress and overall success:

1. User Acquisition & Engagement

Total Installs/Conversions Achieved: Achieved 1750k installs.

Conversion Rate (CR):
Maintained an average CR of 0.4% surpassing the benchmark of 0.8 % across key traffic sources.

Event Completion Rate:
Targeted in-app events such as signup, purchase, or subscription saw a 3% completion rate, aligning with client expectations.

2. ROI & Cost Efficiency

Cost per Install (CPI) / Cost per Action (CPA):
Delivered traffic within an efficient CPI/CPA range of $14k, under the agreed cap of $15k.

3. Traffic Quality & Compliance

Fraud Rate:
Kept fraud rate below 2%, verified via third-party tools (e.g., Appsflyer Protect360, Adjust, etc.), ensuring high-quality traffic.

Compliance Score:
Maintained full compliance with platform and brand guidelines, with zero policy violations or rejections.

4. Optimization & Scaling

Geo & Source Expansion:
Successfully scaled to IN new geos and ID new traffic sources after positive initial performance.

5. Reporting & Communication

Reporting Timeliness:
Delivered 100% on-time weekly performance reports with actionable insights.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The success of the project was evaluated using clearly defined performance metrics and KPIs aligned with the campaign goals. The following outcomes demonstrate tangible progress and overall success:

1. User Acquisition & Engagement

Total Installs/Conversions Achieved: Achieved 1750k installs.

Conversion Rate (CR):
Maintained an average CR of 0.4% surpassing the benchmark of 0.8 % across key traffic sources.

Event Completion Rate:
Targeted in-app events such as signup, purchase, or subscription saw a 3% completion rate, aligning with client expectations.

2. ROI & Cost Efficiency

Cost per Install (CPI) / Cost per Action (CPA):
Delivered traffic within an efficient CPI/CPA range of $14k, under the agreed cap of $15k.

3. Traffic Quality & Compliance

Fraud Rate:
Kept fraud rate below 2%, verified via third-party tools (e.g., Appsflyer Protect360, Adjust, etc.), ensuring high-quality traffic.

Compliance Score:
Maintained full compliance with platform and brand guidelines, with zero policy violations or rejections.

4. Optimization & Scaling

Geo & Source Expansion:
Successfully scaled to IN new geos and ID new traffic sources after positive initial performance.

5. Reporting & Communication

Reporting Timeliness:
Delivered 100% on-time weekly performance reports with actionable insights.

What was your primary form of communication with Click Compiler?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this company was its deep specialization in mobile performance marketing, particularly in how it combines technology, data, and strategy to drive measurable user acquisition outcomes. 
A few key aspects that were especially impressive:

1. End-to-End Performance Focus

The company doesn’t just run traffic, it owns the entire performance funnel from campaign planning to optimization and fraud management. This full-cycle approach ensures tighter control over quality and results.

2. Strong Tech & Tracking Capabilities

Its seamless integration with leading MMPs like Appsflyer, Adjust, and AppMetrica, coupled with real-time traffic monitoring and event-based tracking, highlights a strong technical backbone that’s rare in many agencies.

3. Agile and Transparent Communication

The team’s responsiveness and transparency, from link setup to delivery feedback, makes collaboration smooth and trustworthy, which is crucial in a performance-driven environment.

4. Consistent Results and Quality Assurance

The company has a proven ability to scale campaigns while keeping KPIs intact (fraud <10%, CR benchmarks met), which reflects both operational excellence and deep media buying knowledge.

Are there any areas for improvement or something Click Compiler could have done differently?

Click Compiler performed strongly, but a few areas could enhance efficiency:

Faster onboarding and link approval processes.
Real-time reporting dashboard for better transparency.
More structured creative testing support to boost campaign performance.