CICATA Agency®

BACKGROUND

Please describe your company and position.

I am the CEO of BASA Inc.

Describe what your company does in a single sentence.

We are a brand that sells premium Saudi dates in the Japanese market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CICATA Agency® to accomplish?

• We have been supporting the launch and growth of a D2C brand centered around premium organic dates. Our work includes visual identity, packaging, and messaging development. We continue to support the brand’s growth by consistently communicating values such as naturalness, trust, and nourishment.

SOLUTION

How did you find CICATA Agency®?

Online Search

Why did you select CICATA Agency® over others?

• Close to my geographic location
• Company values aligned

How many teammates from CICATA Agency® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CICATA was responsible for the full creative direction and execution of our Detsu Me brand launch in Japan. The scope of work included:

-Brand strategy and concept development
-Logo creation
-Visual identity and brand guidelines
-Packaging design tailored for Japanese retail and gift-giving culture
-Shopify e-commerce website design with UI/UX tailored to our audience
-Art direction for product and lifestyle photography
-Copywriting and storytelling that resonates with the Japanese market
Their work helped us create a brand that feels premium, culturally appropriate, and strategically aligned with our business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We launched a D2C brand for premium organic dates with visual identity and packaging that received strong customer feedback. The brand gained early traction online, with increased social engagement and product placements in gyms and cafés.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CICATA was highly organized and communicative throughout the project. While the creative process required depth and careful consideration, they were transparent about timelines and always updated us on progress. They responded quickly to feedback, asked the right questions at every stage, and were flexible when adjustments were needed. Their project management made us feel supported and confident from start to finish.

What was your primary form of communication with CICATA Agency®?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was how deeply CICATA immersed themselves in our brand and vision. They didn’t just design—they researched, questioned, and pushed our thinking to help shape a brand that felt more refined and focused than we imagined. Their sensitivity to both cultural nuance and business strategy has made them stand out from any creative agency we’ve worked with before.

Are there any areas for improvement or something CICATA Agency® could have done differently?

If I had to mention one area, it would be the overall timeline—due to the depth and thoughtfulness of their process, some phases took longer than expected. That said, the quality of the outcome made it worth the time, and they were always transparent about progress.