Christian Daniel Designs

BACKGROUND

Please describe your company and position.

I am the President, Marketing of J ROC

Describe what your company does in a single sentence.

We are a real estate architectural and development firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Christian Daniel Designs to accomplish?

• Redesign Website

SOLUTION

How did you find Christian Daniel Designs?

• Online Search

Why did you select Christian Daniel Designs over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Christian Daniel Designs were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Christian Was Hired with the responsibility of:

• Creation of critical graphic design elements and site-specific print collateral, such as brochures, posters, handbills, post cards, etc.7
• Project management, including setting priorities and deadlines, generating estimates, managing vendors and suppliers, and negotiating contracts with printers and consulting firms
• Client coordination, including follow-up and follow-through on leads, solicitation of customer information, and client communication
• Software integration, including CMS and CRM systems, and database management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 1 completed website design with 90 or above Google Page Speed Insights score and GT Metrix score.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Christian is a great web designer, and consistently provided updates 2-3 times a week. His communication about potential delays was clear and reliable. He was also able to handle any curveballs that I threw at him unexpectedly and with great professionalism.

What was your primary form of communication with Christian Daniel Designs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Christian's overall skill level was very impressive. He was quick to apply his knowledge of design and worked efficiently to complete it. He had a knack for simplifying the most complex of tasks and quickly identifying solutions. He was also able to comprehend and understand the things I say without always knowing what I am talking about... which is not easy to do.

Are there any areas for improvement or something Christian Daniel Designs could have done differently?

None!

BACKGROUND

Please describe your company and your position there.

I am the Owner and Director of Velocity Video Post, LLC., a production powerhouse company specializing in the post-production phase of filmmaking.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Velocity MKTG, and what were your goals?

One of our clients came to us with a story she had been working on that she based on recent life events and wanted it recreated as an anniversary gift for her husband. We typically stick to the editing and post-production side of filmmaking and didn't have the crew or tools to capture the specifics she had in mind. Her story was great and unlike any we had done before which made us feel even more compelled to find a way to make this film happen and continue building our portfolio.

SOLUTION

How did you select this vendor and what were the deciding factors?

We discovered Social Velocity MKTG during an online webinar and they caught our eye for obvious reasons. We reached out to introduce ourselves as a fairly new business looking to connect with likeminded industry folk. When this client came to us not long thereafter, we reached out to a them first to see if they'd be interested in working with us as an extension needed for a full on production and they agreed.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The story and a loose script were already made so what we needed most was a way to bring that story to life and in a way that felt real and personable and tasteful. The team went a few steps further and suggested a few minor changes to the script, pointing out the potential paths the store could take to really amp up certain scenes. The client loved the ideas and from there we just let the creative process run its course as waited to screen the raw footage to be edited.

Who did you work with and what was the feedback process like?

I worked with Christian and Maggie. Top notch go-getters and a pleasure to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The only outcome that can be measured with client projects is by their level of satisfaction with the finished product. And in this case, we could also measure success from an editing perspective, once we were given what they had created, imaginatively and physically. On both fronts, the Social Velocity team really delivered.

Describe their project management style, including communication tools and timeliness.

Christian and Maggie did a great job of keeping my job in the loop and can organize some serious notes.

What did you find most impressive or unique about this company?

Their adaptiveness was pretty impressive. Best way I can describe it is the show Animorphs, except as filmmakers. The amount of manpower and resources fluctuate from minute to hour when the need arise and seems to work well.

Are there any areas for improvement or something they could have done differently?

Don't we all have areas we can improve on? I'm sure there are, but none that I personally can speak to.

BACKGROUND

Please describe your company and your position there.

I am the Director of Sales & Marketing for The Plaza Hotel in New York. I oversee all sales and marketing operations for the hotel and serve on the Executive Committee,

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Velocity MKTG, and what were your goals?

Social Velocity MKTG was tasked with enhancing the Plaza Hotel's online presence and as a consequence, ultimately increase revenues collected from the hotel's online channels. All while practicing safety first measures during COVID-19, of course,

SOLUTION

How did you select this vendor and what were the deciding factors?

They were referred to us through a network connection. We contacted them and set up a virtual meeting, where they came prepared with an incredible presentation and PowerPoint, complete with content samples for mock campaigns, strategy ideas, and refreshing energy.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our main goal here was to increase overall e-commerce revenue but we knew a lot had to be done to get there since nobody had really ever established or "owned' the hotel's digital strategy. From our main objective, the team created three goals that must be completed in order to realistically achieve the objective. Those three goals were to increase website traffic, increase social media following and engagement and increase the annual e-commerce revenue.

And lastly, from there they determined the game plan and what they presented as the initial scope of work. It included a comprehensive social media strategy and e-commerce marketing plan, a 2+ minute promo commercial for the hotel, a complete re-design of the hotel's website, and a few other content and strategy-related ideas. I approved almost all of the items listed on the SOW and gave them the thumbs up to get started on everything.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with the owner and a couple of freelancers. All super kind, helpful, and clearly knew what they were up against!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The first Measurements were taken upon completion earlier this year. Being nearly a year into the start of the rebrand, I was so pleased with the YoY results it prompted me to leave them a glowing review! Social media following over the last year has increased 95%, website traffic has increased 12% and overall e-commerce revenue is up 9%.

How effective was the workflow between your team and theirs?

Perfect! It was a really great synergy and we just loved their energy whenever they were around.

What did you find most impressive or unique about this company?

I was worried being a small team that they were biting off more than they could chew with how much work needed to be done. We did have time or room for error, but these guys got to it full steam ahead and made it all seem like a walk in the park, I was very impressed.

Are there any areas for improvement or something they could have done differently?

I just hope they are able to continue to grow their team and the company even more... then they will be untouchable!

BACKGROUND

Please describe your company and your position there.

I'm the Senior Vice President of Global Visual Merchandising and Retail Store Design for The Sak Brand Group, a handbag and lifestyle brand built on authentic design and handcrafted details.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Velocity MKTG, and what were your goals?

The Sak's Spring product launch was set to be a unique process with pandemic-related limitations, most importantly keeping the health and safety of our teammates in mind.

For this launch, we needed merchandise captured in both still image and video as we were planning a social media campaign more dynamic than in previous years. We consulted with a few different agencies to get an idea of not only their technical capabilities, but their capabilities under the restraints we faced and their ability to complete a project in a safe and successful manner.

SOLUTION

How did you select this vendor and what were the deciding factors?

When we met with Christian and the Social Velocity MKTG team via Zoom, they had already considered the limitations we faced and had incorporated their ideas for a workaround into their initial pitch. We were delighted by the thought and detail they had given to an element of the project they weren't even aware was so important to us and paramount in choosing the right team.

As it turns out, they gave that much thought and detail to every other aspect of the project and by the end of our meeting we were most impressed by the team.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We setup another meeting a week before the shoot to lay out our vision along with our marketing team. We went through the product to be featured in the launch and what each bag's story was as this was key to executing the narrative we envisioned.

We were in contact almost daily in the days to follow and they had some really great ideas that helped to further elevate our initial ideas and our overall creative dynamic made the whole week that much easier.

It was a minimal shoot with just two members of the Social Velocity team as well as myself, my assistant, and the Marketing Director on site and based on my personal experience with photo and video shoots, it was a fairly smooth and quick process. All the footage we needed was captured within an hour or so and we ended up with far more than we needed.

Much like during the pre-production phase, we were in touch with the team almost every day during post-production, and I have to say, this is where they really shined the most. The creativity was very impressive and the video edits ended up being better than what I had even imagined.

It took them a few extra days to finish editing than we had planned, but when my team and I went over all of the designed assets we were glad for it and very pleased with the results.

Who did you work with and what was the feedback process like?

I worked with Christian, the Creative Director and Brian who was also a delight to work with. We communicated very frequently throughout the span of working together and it was easy to bounce ideas off each other and workshop different ideas. They took the direction we gave them very well and handled what little critiques and criticism I had with professionalism.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The social media campaign was a huge success from an engagement standpoint, likely one of our most engaged in recent years, and there's no denying that the content played a part in that. Also, by the end of the first week of the campaign, we beat projections on a few of the new products by double digits. Overall it was a successful campaign!

Describe their project management style, including communication tools and timeliness.

They were punctual and attentive during every meeting we had and well-organized with thoughts and planning which I really appreciated. Their communication skills are also top-notch. Whether through email, text, Zoom or phone, they were great with keeping us in the loop every step of the way and running new ideas by us as they thought of them.

What did you find most impressive or unique about this company?

I think it's wild that they have such undeniable creative eyes and logical, strategic minds. I think that is very much attributed to the quality of work they deliver and such a gift to work with!

Are there any areas for improvement or something they could have done differently?

Nothing. We are planning to work on another project with them in the near future but based on what I've experienced, I'm certain I can expect continued professionalism and true talents In their craft.

BACKGROUND

Please describe your company and your position there.

I am the director of marketing and PR for Fairmont Grand Del Mar, a five-start hotel, resort and spa.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social Velocity MKTG, and what were your goals?

Social Velocity helped us with our web performance to assist with broken SEO and tagging issues. They also helped create a promotional video for internal and external use.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've followed Christian's work, the founder, at his previous in-house role, and knew the quality was what I was looking for.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We provided a variety of image and video assets with brand information and an overview of who we were hoping to target with this video. Christian and team pulled it together with very little back and forth which is exactly what I was hoping for. They also did a deep dive into our website to highlight and fix SEO issues.

How many resources from the vendor's team worked with you, and what were their positions?

Founder, Christian Van Norden

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Senior Leadership team that I presented the project to was SO happy with the video. They decided to use it for even more than just the intended use because they were so happy with it.

How effective was the workflow between your team and theirs?

Easy, quick and to the point

What did you find most impressive or unique about this company?

The attention to detail and the creative direction and leadership of the team were impressive. 

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the owner of a technology education company teaching kids the STEAM curriculum through exciting camp-style activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire by Christian?

My business has been growing quite rapidly and my presence online was not. It was top priority that I find the right person to fix that.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was a bit nervous about outsourcing something that would be such a big representation of my brand. After 5 months of working with Christian, I can confidently say that he just "gets it". The content he makes sure is spot on and we always get great feedback from the public.

Describe the project in detail and walk through the stages of the project.

I needed a full online identity created starting with a website. A lot of challenges popped up along the way but Christian was a trooper and handled them each as they came and still did an amazing job! Following the website was paid social advertising and full-scale Google integration to get my business found online!!!

How many resources from the vendor's team worked with you, and what were their positions?

Only Christian

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My website is already ranking on the second page of Google! My website is perfectly branded and easy to use and my customers agree!

How effective was the workflow between your team and theirs?

Minimal yet consistent and smooth... I was involved as much as I could be and in the know the whole way through

What did you find most impressive or unique about this company?

I was impressed with their ability to deliver the results that they promised. I hear them all the time, but it's not every day they become reality!

Are there any areas for improvement or something they could have done differently?

None from me!

BACKGROUND

Please describe your company and your position there.

The Oregon Gorge is a farmer-owned and operated online marketplace. Established in 2020 by a small group of farmers with a big vision, we strive to make shopping for locally grown products easy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire by Christian, and what were your goals?

To develop and design a new online experience for the gorge that would seamlessly integrate with our existing e-comm platform.

SOLUTION

How did you select this vendor and what were the deciding factors?

He was recommended by a friend and fellow farm collective leader, after looking over his work and portfolio, I reached out for a quote and by the end of the week we were planning the new site.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Cristian set the deliverables himself (I don't know a thing about web design and won't pretend to). They stayed to the original goals and deadlines and kept me in the loop on each process.

How many people from the vendor's team worked with you, and what were their positions?

Just Christian.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Site viewership is up significantly, SEO is far exceeding last year, and customers and colleagues have been raving about how beautiful the new site is.

Describe their project management style, including communication tools and timeliness.

Prompt and professional from start to finish!

What did you find most impressive or unique about this company?

His ability to have a solution for every problem... it's like he's done this once or twice before!

Are there any areas for improvement or something they could have done differently?

No,, nothing.

BACKGROUND

Please describe your company and your position there.

I run a highly-successful hospitality event company based in Queens, NY.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire by Christian?

We hired Christian to redesign our old (and very tired) website with a few restrictions and guidelines that were imperative to the project.

SOLUTION

How did you select this vendor and what were the deciding factors?

I reviewed his work with a few team mates and really thought it was great and aligned with our brand and vision.

Describe the project in detail and walk through the stages of the project.

Christian presented us with a design outline and two homepage themes/templates to pick from. Both of them were really impressive but we chose the one closest to the brand moving forward. Over the course of three weeks, he provided regular communication and updates on the site's status. By week 4 we were reviewing the final draft and boy was it was stunning.

How many resources from the vendor's team worked with you, and what were their positions?

Just Christian.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Even my counterpart (who is very difficult to please) was impressed by the design work by Christian and that's a big statement.

How effective was the workflow between your team and theirs?

Great synergy, great communication, great workflow.

What did you find most impressive or unique about this company?

Christian was personable, responsive and often insightful. Their quality of work was highly impressive. I couldn't have higher remarks.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Marketing & communications agency President of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Videos by Christian, and what were your goals?

To create an engaging website

SOLUTION

How did you select this vendor and what were the deciding factors?

Other work in the past we’ve done with Christian led us to know he was the right person for the job

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

• Full website creation
• video embed
• form submissions

How many people from the vendor's team worked with you, and what were their positions?

one

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Deadlines, and quality of the site

Describe their project management style, including communication tools and timeliness.

Totally accessible and incredibly responsive to all edits and super timely deliverables

What did you find most impressive or unique about this company?

Their fast turnaround time and the quality website were amazing!

Are there any areas for improvement or something they could have done differently?

10/10 experience