CHARLESON®

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Kickstore, an online shoe retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Charleson Group?

We needed an e-commerce site and some digital marketing work.

SOLUTION

What was the scope of their involvement?

They created our e-commerce site, developing the entire system from scratch.
They handled our online marketing, SEO, and social media campaigns. That includes paid and organic campaigns on Facebook, Twitter, Instagram, and Google.

What is the team composition?

We work with five people, including a project manager, a developer, a couple of designers, and a marketer.

How did you come to work with Charleson Group?

They were recommended to us by one of their clients. 

How much have you invested with them?

We spent upwards of $300,000.

What is the status of this engagement?

We began working together around January 2019, and it's an ongoing project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website is very good and received a lot of positive feedback from our clients. They do a good job with marketing work as well. Sales are up, and our conversion rates are good.

How did Charleson Group perform from a project management standpoint?

They do a good job. We work collaboratively, and there have been no delays in timelines.

What did you find most impressive about them?

They’re a good team, very good at what they do. We’re happy with the website they created for us.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

I would recommend working with them; they make beautiful websites.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an swimwear brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CHARLESON®, and what were your goals?

We contracted Charleson to develop a marketing strategy for us and also help run ads for us on Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for marketing agencies in Kenya. And Charleson came up on the first page. So we decided to reach out and liked the proposal they shared with us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We first met with the client service person, who then planned a meeting with the marketing manager. We explained our challenges and goals to them. They then put together a strategy which we approved and the project began.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with:

• media buyer
• account manager
• social media manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within the first month of running the ads, we started to get more orders and also managed to retarget more effectively. Our following on social media took time, but we started to see gradual growth.

How effective was the workflow between your team and theirs?

Initially it was hard, but in month two of the project we figured out each other's work style and it became easier to collaborate. Scheduling a monthly meeting was the most effective strategy

What did you find most impressive or unique about this company?

Their commitment to the project is very encouraging. They are also very proactive and deliver results.

Are there any areas for improvement or something they could have done differently?

Initially they did not have a proper system of tracking ads performance. But integration of a pixel to our website and weekly review of the ads really changed things.

BACKGROUND

Please describe your company and your position there.

Our company deal with selling high end furniture and home furnishing products. I am a Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CHARLESON®?

Looking to increase the sales of our products, We hired Charleson to help us come up with an integrated marketing communication strategy to help us meet our main objective sales as well as implement the strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on their ability to give us a return on investment as outlined in their proposal and also the amount the charged verses the scope of work.

Describe the project in detail and walk through the stages of the project.

First there was the initial briefing to state what we were hoping to achieve as a company, We did receive a digital audit report to show our position then, They drafted the strategy for us and set up a meeting to discuss the strategy. The then proceeded to implementing the strategy.

How many resources from the vendor's team worked with you, and what were their positions?

Roughly a team of ten Team Leader Marketing Strategist PR Strategist Campaigns Manager Creative director Copy writer SEO specialist Media Buyer Social media manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received averagely 150 quality leads per month with a conversion rate of 17% on social media campaigns Google we sold an average of 15-20 products in a month

How effective was the workflow between your team and theirs?

The gave us a dedicated clients relationship manager, which made the communication between our company and the agency easy. We had weekly meetings and monthly meetings as well with the agency to discuss performance and progress of tasks

What did you find most impressive or unique about this company?

The professionalism and the expertise of their team, Ability to give return on investment as well as deliver the work on time. Their team is friendly and easy to work with.

Are there any areas for improvement or something they could have done differently?

Compared to my previous agency experience, I believe Charleson was more organized and they kept their word ( they delivered what they promised us).

BACKGROUND

Please describe your company and your position there.

I’m the CEO, we are an online car marketplace for car buying and car selling

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CHARLESON®?

We are looking to engage Charleson to build our image and presence both offline and online to capture the entire East African region

SOLUTION

How did you select this vendor?

Simple. We were looking at a company with good reputations and with experience within our industry

Describe the scope of their work in detail.

Content creations and general marketing of Carstore.

What was the team composition?

Top management and surbodonates were highly engaged in the project

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Most important success was the recovery of our Google Ads Account by the team at Charleson. Impressive.

How effective was the workflow between your team and theirs?

Well, this I’ll be honest. Not that good. Partly this was our fault and partly Charleson’s fault. We however are building a seamless working relations so that’s the upside

What did you find most impressive about this company?

The team. The team is the selling point.

Is there any area for improvement or anything that could have been done differently?

Frequent client meeting to speed up decision making is a need that needs to be actualized.