Name: CHARLESON®
Address: 1st Floor, Trio Complex, EABL Road, Nairobi, Nairobi, Kenya, KE
Telephone: +254707477506
Price range: $50 - $99
Rating: 5.0

Africa's Top 360 Marketing Agency.

CHARLESON® is a 360 marketing agency. We help top brands thrive by telling captivating stories to connect them with their target audience. We integrate creativity and modern communication strategies to create a worthwhile brand marketing experience.

Min project size
$1,000+
Hourly rate
$50 - $99 / hr
Employees
10 - 49
Locations
Nairobi, Kenya
Year founded
Founded 2015

Service Lines

Advertising: 10%
Branding: 10%
Other Digital Marketing: 10%
Content Marketing: 5%
Conversion Optimization: 5%
Digital Strategy: 5%
Event Marketing: 5%
Marketing Strategy: 5%
Media Planning & Buying: 5%
Mobile & App Marketing: 5%
Packaging Design: 5%
Pay Per Click: 5%
Public Relations: 5%
Search Engine Optimization: 5%
Social Media Marketing: 5%
Video Production: 5%
Web Design: 5%

Select Focus Area

Branding Focus

Brand messaging: 30%
Brand strategy: 20%
Corporate identity: 20%
Product branding: 20%
Naming: 10%

Advertising Focus

Out of home advertising: 20%
Print advertising: 20%
Programmatic advertising: 20%
Broadcast video advertising: 10%
Connected TV advertising: 10%
Over The Top (OTT) Advertising: 10%
Radio advertising: 10%

Industries

eCommerce: 20%
Information technology: 10%
Automotive: 5%
Business services: 5%
Consumer products & services: 5%
Education: 5%
Energy & natural resources: 5%
Financial services: 5%
Hospitality & leisure: 5%
Manufacturing: 5%
Medical: 5%
Non-profit: 5%
Real estate: 5%
Retail: 5%
Supply Chain, Logistics, and Transport: 5%
Telecommunications: 5%

Clients

Enterprise (>$1B): 40%
Midmarket ($10M - $1B): 40%
Small Business (<$10M): 20%

Pricing Snapshot

Min. project size $1,000+

Avg. hourly rate $50 - $99 /hr

Rating for cost 4.9 /5

What Clients Have Said

CHARLESON® offers valuable services, with costs reaching upwards of $300,000 for e-commerce solutions and digital marketing. Clients appreciate the quality of their work, particularly in website development and marketing, although communication could improve.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 4 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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CHARLESON® Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 4.4
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

Consistent Project Management

Clients reported no delays in project timelines and appreciated the good project management skills of CHARLESON®. This consistency has contributed to successful project outcomes.
Positive Client Feedback and Increased Sales

The work delivered by CHARLESON® has received positive client feedback and led to tangible business results, such as increased sales and good conversion rates for their clients.
Areas for Workflow Improvement

While overall performance is commendable, some clients noted that the workflow could be improved. Specifically, more frequent client meetings could speed up decision-making and enhance project efficiency.
Strong Team and Collaboration

Clients appreciate the highly engaged and skilled team at CHARLESON®. Their collaborative approach and ability to work closely with clients ensure that project requirements and timelines are met effectively.
Proficient in Digital Marketing and Content Creation

CHARLESON® excels in creating content and executing digital marketing strategies, as seen in their work for an online car marketplace and a shoe retailer. Their efforts have led to significant improvements in brand presence and online engagement.
High Investment and Ongoing Projects

Clients have shown confidence in CHARLESON® by investing significant amounts (e.g., $300,000) and maintaining ongoing projects, indicating trust in their services and long-term commitment.

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CHARLESON® Reviews

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Search Engine Optimization Social Media Marketing Web Design
$200,000 to $999,999
Jan. 2019 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They’re a good team, very good at what they do."

Oct 16, 2020

Owner, Kickstore

Jay Kim

Other industries
Nairobi, Kenya
11-50 Employees
Phone Interview
Verified

Working with a footwear retailer, Charleson Group focused their efforts on developing an e-commerce store while optimizing that platform for SEO. They ran campaigns on Facebook, Twitter, Instagram, and Google.

The team delivered work that has been highly praised by customers, yielding increases in sales and conversion rates. They prioritized collaborating closely with their partner to ensure that all parties remained on the same page. Their work satisfied all requirements and timelines.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Kickstore, an online shoe retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Charleson Group?

We needed an e-commerce site and some digital marketing work.

SOLUTION

What was the scope of their involvement?

They created our e-commerce site, developing the entire system from scratch.
They handled our online marketing, SEO, and social media campaigns. That includes paid and organic campaigns on Facebook, Twitter, Instagram, and Google.

What is the team composition?

We work with five people, including a project manager, a developer, a couple of designers, and a marketer.

How did you come to work with Charleson Group?

They were recommended to us by one of their clients.

How much have you invested with them?

We spent upwards of $300,000.

What is the status of this engagement?

We began working together around January 2019, and it's an ongoing project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website is very good and received a lot of positive feedback from our clients. They do a good job with marketing work as well. Sales are up, and our conversion rates are good.

How did Charleson Group perform from a project management standpoint?

They do a good job. We work collaboratively, and there have been no delays in timelines.

What did you find most impressive about them?

They’re a good team, very good at what they do. We’re happy with the website they created for us.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

I would recommend working with them; they make beautiful websites.

RATINGS

5.0

Other Digital Marketing
$10,000 to $49,999
May 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 4.5

Cost: 4.5

Willing to Refer: 5.0

"Their commitment to the project is very encouraging. They are also very proactive and deliver results."

Nov 7, 2022

Owner, Swimwear Brand

Anonymous

Retail
Nairobi, Kenya
11-50 Employees
Online Review

CHARLESON® spearheads the digital marketing efforts of a swimwear brand. They've created a digital marketing strategy based on the client's challenges and goals.

CHARLESON® has helped the client boost sales and retarget more effectively within the campaign's first month. Though the client's following on social media has taken some time, they are starting to see gradual growth. Moreover, the vendor's team is proactive and committed to the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an swimwear brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CHARLESON®, and what were your goals?

We contracted Charleson to develop a marketing strategy for us and also help run ads for us on Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for marketing agencies in Kenya. And Charleson came up on the first page. So we decided to reach out and liked the proposal they shared with us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We first met with the client service person, who then planned a meeting with the marketing manager. We explained our challenges and goals to them. They then put together a strategy which we approved and the project began.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with:

media buyer
account manager
social media manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within the first month of running the ads, we started to get more orders and also managed to retarget more effectively. Our following on social media took time, but we started to see gradual growth.

How effective was the workflow between your team and theirs?

Initially it was hard, but in month two of the project we figured out each other's work style and it became easier to collaborate. Scheduling a monthly meeting was the most effective strategy

What did you find most impressive or unique about this company?

Their commitment to the project is very encouraging. They are also very proactive and deliver results.

Are there any areas for improvement or something they could have done differently?

Initially they did not have a proper system of tracking ads performance. But integration of a pixel to our website and weekly review of the ads really changed things.

RATINGS

5.0

Digital Strategy
Less than $10,000
Feb. 2020 - Mar. 2021

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their team is friendly and easy to work with."

Nov 7, 2022

Manager, Furniture Company

Anonymous

Other industries
Nairobi, Kenya
51-200 Employees
Online Review

CHARLESON® developed and implemented a marketing strategy for a furniture company. Following a discovery session, they performed an audit of the company, drafted a plan, and implemented the strategy.

Thanks to CHARLESON®'s work, the client received an average of 150 quality leads per month with a conversion rate of 17%. CHARLESON® delivered the work on time, exceeding the client's expectations. Their team was professional, dedicated, and communicative.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Our company deal with selling high end furniture and home furnishing products. I am a Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CHARLESON®?

Looking to increase the sales of our products, We hired Charleson to help us come up with an integrated marketing communication strategy to help us meet our main objective sales as well as implement the strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on their ability to give us a return on investment as outlined in their proposal and also the amount the charged verses the scope of work.

Describe the project in detail and walk through the stages of the project.

First there was the initial briefing to state what we were hoping to achieve as a company, We did receive a digital audit report to show our position then, They drafted the strategy for us and set up a meeting to discuss the strategy. The then proceeded to implementing the strategy.

How many resources from the vendor's team worked with you, and what were their positions?

Roughly a team of ten Team Leader Marketing Strategist PR Strategist Campaigns Manager Creative director Copy writer SEO specialist Media Buyer Social media manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received averagely 150 quality leads per month with a conversion rate of 17% on social media campaigns Google we sold an average of 15-20 products in a month

How effective was the workflow between your team and theirs?

The gave us a dedicated clients relationship manager, which made the communication between our company and the agency easy. We had weekly meetings and monthly meetings as well with the agency to discuss performance and progress of tasks

What did you find most impressive or unique about this company?

The professionalism and the expertise of their team, Ability to give return on investment as well as deliver the work on time. Their team is friendly and easy to work with.

Are there any areas for improvement or something they could have done differently?

Compared to my previous agency experience, I believe Charleson was more organized and they kept their word ( they delivered what they promised us).

RATINGS

5.0

"It was great working with their team"

Advertising Content Marketing Digital Strategy
Less than $10,000
Jan. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 3.0

Cost: 5.0

Willing to Refer: 5.0

"The team is the selling point."

Aug 3, 2022

CEO, CarstoreHQ

Robert Omwodo

Automotive
Nairobi, Kenya
1-10 Employees
Online Review
Verified

CHARLESON® creates content and executes marketing strategies to help an online car marketplace establish their brand and build a strong online and offline presence in East Africa.

CHARLESON® has recovered the client's Google Ads account, which impresses them. Their team is highly engaged in the project to help the client achieve their goals. Although they are still working on improving their workflow, the vendor has built a seamless working relationship with the client.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the CEO, we are an online car marketplace for car buying and car selling

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CHARLESON®?

We are looking to engage Charleson to build our image and presence both offline and online to capture the entire East African region

SOLUTION

How did you select this vendor?

Simple. We were looking at a company with good reputations and with experience within our industry

Describe the scope of their work in detail.

Content creations and general marketing of Carstore.

What was the team composition?

Top management and surbodonates were highly engaged in the project

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Most important success was the recovery of our Google Ads Account by the team at Charleson. Impressive.

How effective was the workflow between your team and theirs?

Well, this I’ll be honest. Not that good. Partly this was our fault and partly Charleson’s fault. We however are building a seamless working relations so that’s the upside

What did you find most impressive about this company?

The team. The team is the selling point.

Is there any area for improvement or anything that could have been done differently?

Frequent client meeting to speed up decision making is a need that needs to be actualized.

RATINGS

5.0

Showing 1-4 of 4 Reviews

Locations (1)

1st Floor, Trio Complex, EABL Road, Nairobi Nairobi, Kenya

31 - 40

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CHARLESON®

Africa's Top 360 Marketing Agency.

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Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

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Highly Rated Similar Providers

Reviews

CHARLESON® Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Consistent Project Management

Positive Client Feedback and Increased Sales

Areas for Workflow Improvement

Strong Team and Collaboration

Proficient in Digital Marketing and Content Creation

High Investment and Ongoing Projects

Reviews mentioning:

CHARLESON® Reviews

Web Design & Social Media Marketing for Online Shoe Store

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Digital Marketing Services for Swimwear Brand

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Digital Marketing Strategy for Furniture Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing & Content Creation for Online Car Marketplace

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Location

Locations (1)

Contact

Connections

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