Contact Catchword
Get a custom proposal#1 RANKED NAMING & BRANDING FIRM on CLUTCH
Catchword is a global brand naming and identity powerhouse that helps organizations define and express who they are—strategically, verbally, and visually. Since 1998, we've partnered with clients from startups to the Fortune 100 to create brands that move markets and endure.
From offices in the Bay Area and New York, we deliver a full spectrum of brand services—from naming, brand strategy, and brand architecture to visual identity and beyond—guided by deep strategic insight and creative excellence.
Industry leaders such as TikTok, NBCUniversal, and Rivian have turned to Catchword for world-class naming; Macmillan Learning, Catalyx, and Fullsight for distinctive visual identities; McDonald's, Roku, Corning, and FICO for brand strategy that aligns business vision with customer promise; and Moody's, Keysight, Freeman, and RMS for thoughtful brand architecture that clarifies complex portfolios and unlocks growth.
Whether developing a new name, reimagining a visual system, or building a comprehensive brand foundation, Catchword brings the insight, creativity, and rigor to ensure every expression of your brand is both inspired and intentional.
-
Min project size
$25,000+
-
Hourly rate
$300+ / hr
-
Employees
10 - 49
-
Locations
Oakland, CA
-
Year founded
Founded 1998
-
Languages
-
Timezones
1 Language that we service
- English
2 Timezones that we service
- EST
- Eastern Standard Time (EST)
- PST
- Pacific Standard Time (PST)
2 Locations
- Oakland , CA
- New York , NY
No have been added yet...
Pricing Snapshot
Min. project size
$25,000+
Avg. hourly rate
$300+
/hr
What Clients Have Said
Catchword offers competitive pricing for naming services, with project costs ranging from $10,000 to over $100,000. Clients express high satisfaction with the value received, citing exceptional creativity, thoroughness, and responsiveness throughout the naming process.
This summary is based on verified Clutch reviews.Most Common Project Size
< $49,999 based on 97 reviews
< $49,999
$50,000 - $199,999
$200,000 - $999,999
> $1,000,000
Select a service to see pricing information
Catchword Review Insights
Top Mentions
Review Highlights
Have you worked with Catchword?
Share your experience working with Catchword on a past project by leaving a review for buyers around the world
Brand Strategy, Naming, and Design Services
Catchword focuses on brand strategy, naming, and identity development. Our packages range from naming- or identity-only engagements to full brand development projects involving brand strategy, naming, and design.
Small
Brand Name Development
$50,000
/total
Medium
Brand Name & Identity Development
$100,000
/total
Large
Brand Strategy, Naming, and Identity Development
$150,000
/total
| Features |
Small $50,000 /total |
Medium $100,000 /total |
Large $150,000 /total |
|---|---|---|---|
|
Discovery |
|||
|
Naming Brief |
|||
|
Name Development |
|||
|
Name Presentations |
|||
|
Trademark & Domain Prescreening |
|||
|
Design Brief |
– |
||
|
Logo Development |
– |
||
|
Logo Presentations |
– |
||
|
Brand Style Guide |
– |
||
|
Brand Positioning |
– |
– |
|
|
Brand Purpose |
– |
– |
|
|
Brand Voice |
– |
– |
|
|
Brand Narrative |
– |
– |
|
|
Brand Messaging |
– |
– |
|
|
Small $50,000 /total |
|
|---|---|
|
Discovery |
|
|
Naming Brief |
|
|
Name Development |
|
|
Name Presentations |
|
|
Trademark & Domain Prescreening |
|
|
Design Brief |
– |
|
Logo Development |
– |
|
Logo Presentations |
– |
|
Brand Style Guide |
– |
|
Brand Positioning |
– |
|
Brand Purpose |
– |
|
Brand Voice |
– |
|
Brand Narrative |
– |
|
Brand Messaging |
– |
|
Medium $100,000 /total |
|
|---|---|
|
Discovery |
|
|
Naming Brief |
|
|
Name Development |
|
|
Name Presentations |
|
|
Trademark & Domain Prescreening |
|
|
Design Brief |
|
|
Logo Development |
|
|
Logo Presentations |
|
|
Brand Style Guide |
|
|
Brand Positioning |
– |
|
Brand Purpose |
– |
|
Brand Voice |
– |
|
Brand Narrative |
– |
|
Brand Messaging |
– |
|
Large $150,000 /total |
|
|---|---|
|
Discovery |
|
|
Naming Brief |
|
|
Name Development |
|
|
Name Presentations |
|
|
Trademark & Domain Prescreening |
|
|
Design Brief |
|
|
Logo Development |
|
|
Logo Presentations |
|
|
Brand Style Guide |
|
|
Brand Positioning |
|
|
Brand Purpose |
|
|
Brand Voice |
|
|
Brand Narrative |
|
|
Brand Messaging |
Our Story
We are Catchword: a multidisciplinary team of namers, strategists, linguists, writers and designers with roots in marketing, linguistics, art and music. Since 1998 we’ve grown from a boutique to an award‑winning global naming and branding firm—1300+ projects, 650+ clients (including 50 Fortune Global 500), 100+ awards. We craft breakthrough brand names, naming strategies, and verbal identities, blending deep industry expertise with proven client success.
Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.
Learn More- Verified Client Reviews
- 116
- Overall Review Rating
- Source
- Clutch
- Last Updated
- February 23, 2026
Business Entity
| Business Entity Name | THE CYPHER GROUP, LLC |
| Jurisdiction of Formation | California |
| Date of Formation | May 5, 1998 |
| Status | Active |
| Last Updated | October 31, 2020 |
| ID | 199812510013 |
Credit Report Results
| International Credit Risk Assessment | Low Risk |
| Source | Creditsafe |
| Last Updated | October 31, 2020 |
Locations (2)
Contact Catchword
If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.
Sign in to see which brands trust Catchword.
Get connected to see updates from Catchword like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.
APPSOLWORLD
(1)
Tonushree Singh
Client Pay Direct
(1)
Donald Hoye
Namensentwicklung Werner Brandl
(1)
Werner Brandl
Set 2 Close | B Corp™
(1)
Subhan Alam