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#1 ranked NAMING FIRM on CLUTCH

Catchword is a trusted leader in naming and branding that's been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who, what, and why they are. Industry-leading brands such as Intel, Allergan, TikTok, Starbucks, HBO, and VW turn to Catchword for verbal and visual creativity, strategic insight, and expert guidance.

  • $25,000+
  • $300+ / hr
  • 10 - 49
  • Oakland, CA
  • Founded 1998

1 Language that we service

  • English

2 Timezones that we service

EST
Eastern Standard Time (EST)
PST
Pacific Standard Time (PST)

2 Locations

  • Oakland , CA
  • New York , NY

Focus

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    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $300+ /hr
    Rating for cost 4.9 /5

    What Clients Have Said

    Catchword's services range from $10,000 to over $200,000, providing excellent value for cost. Clients praise their thorough process, creativity, and responsiveness, often resulting in multiple viable name options. Their project management is consistently described as organized and effective, ensuring timely delivery of quality work.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    < $49,999 based on 90 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Catchword Review Insights

    Overall Review Rating

    5.0
    • Quality 5.0
    • Schedule 5.0
    • Cost 4.9
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Valuable Strategic Insights

      Catchword provides valuable strategic insights that go beyond naming, helping clients understand market trends and positioning strategies. Their expertise in branding is a significant asset, contributing to the overall success of their projects.

    • Attention to Detail

      Catchword is noted for their attention to detail in both the creative and logistical aspects of naming projects. This meticulousness ensures that all elements of the naming process are thoroughly considered, from initial ideation to final trademark checks.

    • Strong Project Management

      Reviewers consistently commend Catchword's project management skills. They are noted for maintaining clear communication, adhering to timelines, and managing expectations well. Clients appreciate their organized and systematic approach, which ensures smooth project execution.

    • Creative and Strategic Naming

      Clients highlight Catchword's ability to balance creativity with strategic thinking in their naming projects. The names they develop are not only innovative but also strategically aligned with the client's brand and market positioning.

    • Expert Naming Services

      Catchword is highly praised across multiple reviews for their expertise in naming and branding. Their team is capable of developing creative, unique, and effective names that align with client objectives and stand out in competitive markets. This skill is highlighted in projects involving diverse industries, from technology to healthcare.

    Catchword Reviews

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    Naming for Large-Scale Design Center

    • Branding
    • Less than $10,000
    • Jan. - Feb. 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They had a defined, result-driven approach to name development and branding.”

    Owner, Go Mobile Flooring
    Thais Sousa
    • Construction
    • Tampa, Florida
    • 11-50 Employees
    • Online Review 
    • Verified

    Catchword took over the creation of a memorable brand name for a new design center. The process involved several scoping calls, a discovery questionnaire, and name refinement.

    Name Generation for German Independent Naming Agency

    • Branding
    • $200,000 to $999,999
    • Jan. 2005 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They’re my best partner.”

    Managing Director, Key Creative
    Werner Brandl
    • Advertising & marketing
    • Germany
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Catchword provides name generation services as part of a long-term collaboration with a European naming agency. They focus their work on American-specific and global project needs.

    Product Naming for Chewing Gum Line

    • Branding
    • Confidential
    • Jan. - Feb. 2018
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Catchword provided concrete suggestions and cautions."

    Owner, Linda Liguori Brand Naming
    Linda Liguori
    • Consumer Products
    • Milan, Italy
    • 1-10 Employees
    • Online Review 
    • Verified

    Catchword prepared a list of potential product names based on a detailed creative brief, conducting linguistic checks to determine the impact of branding on U.S. markets in an outsourced engagement.

    Name Generation for Insurance Services

    • Branding
    • $50,000 to $199,999
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Catchword delivered high-quality naming recommendations that merged our strategic and creative objectives."

    Chief Experience Officer, Group One Thousand One
    Andres Barragan
    • Financial services
    • New York City, New York
    • 501-1,000 Employees
    • Online Review 
    • Verified

    Catchword joined an in-house branding team to work on naming insurance products and services. The team worked off of an existing brand strategy to generate new names and research their feasibility. 

    Naming for Brand Design Agency

    • Branding
    • $50,000 to $199,999
    • Nov. 2016 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Catchword is grounded, professional, and values working as a team."

    VP of Client Services, Enlisted Design
    Carleen Bell
    • Design
    • Oakland, California
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Catchword provides naming services for clients with an international focus. They conduct multiple discovery rounds to fully understand the brand, and help navigate complex copyright laws.

    Renaming for Human Resources Company

    • Branding
    • $10,000 to $49,999
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They valued our business. We felt appreciated and heard."

    Chief Strategy Officer, Enhancv
    Vesselina (Vessy) Tasheva
    • Information technology
    • Dublin, Ireland
    • 11-50 Employees
    • Online Review 
    • Verified

    Brand perception survey results led to the onboarding of Catchword to help a human resources company reposition their brand with the creation of a new name. They will create a tagline next.

    Naming for Private Wealth Management Firm

    • Branding
    • $10,000 to $49,999
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They are among the very best business partners we have ever worked with.”

    Managing Partner, Blair Hall Advisors LLC
    Tom Gerson
    • Financial services
    • Seattle, Washington
    • 1-10 Employees
    • Online Review 
    • Verified

    From beginning to end, Catchword led the naming effort for a private wealth management firm, taking only several weeks for the project to be complete.

    Product Naming for Meat Brand

    • Branding
    • $10,000 to $49,999
    • May - June 2017
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They were extremely responsive, a pleasure to work with, and clearly dedicated to the success of our project."

    Director, CPG Meat Company
    Anonymous
    • Food & Beverages
    • Chicago, Illinois
    • 201-500 Employees
    • Online Review 
    • Verified

    Catchword produced exhaustive name options for a new product line. Their process involved several meetings and follow-up for analyzing results. The work has concluded, but they still offer occasional input.

    Naming & Identity for e-Commerce Company

    • Branding
    • $50,000 to $199,999
    • Apr. - June 2015
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Catchword comes up with names that are emotive, thoughtful, and surprising.”

    Principal & Creative Director, Thermostat
    Shawn Rosenberger
    • Design
    • San Francisco, California
    • 1-10 Employees
    • Online Review 
    • Verified

    A subcontracted team from Catchword helped develop a new brand identity. They suggested potential names for a lifestyle service, guided the selection process, and handled legal concerns.

    Naming for Risk Management Platform

    • Branding
    • $10,000 to $49,999
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their process is the ideal combination of smart naming strategy and tremendous creativity."

    Founder, Prudent Pedal
    Jeff McKay
    • Advertising & marketing
    • Chicago, Illinois
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Catchword led the client through an extensive name strategy process, involving multiple phases and rounds of name development until they reached both a creative and logical outcome.

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    Learn More
    Verified Client Reviews
    107
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    January 17, 2025
    Business Entity
    Business Entity Name THE CYPHER GROUP, LLC
    Jurisdiction of Formation California
    Date of Formation May 5, 1998
    Status Active
    Last Updated October 31, 2020
    ID 199812510013
    Credit Report Results
    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated October 31, 2020
    Learn More About The Clutch Verification Process

    Locations (2)

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