Canyon Creative

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Director of Floyd's Barbershop

Describe what your company does in a single sentence.

Floyd's Barbershop is a modern, neighborhood-centric barbershop that offers a one-of-a-kind grooming experience. Founded in 1999, Floyd's blends the classic barbershop vibe with contemporary style, delivering Expert Cuts, color, waxing, and shaving services for everyone—men, women, and kids.

With a team of talented barbers and stylists, Floyd's is known for its attention to detail, skilled artistry, and its Amplified Experience, featuring a fun, welcoming atmosphere where individuality shines. Whether you’re coming in for a quick trim, a bold new look, or a relaxing massage shampoo, Floyd's is your go-to destination for style and confidence.

Rooted in community and driven by passion, Floyd’s Barbershop continues to redefine the grooming experience with 138 locations nationwide, each one offering its own unique personality and a commitment to client satisfaction.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Canyon Creative to accomplish?

• New Main Client Website Launch
• Innovative Booking Widget
• Career & Franchise Sites Support

SOLUTION

How did you find Canyon Creative?

Referral

Why did you select Canyon Creative over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Canyon Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

New Website Launch: Canyon Creative brought our vision to life with a sleek, user-friendly website that not only looks incredible but also delivers an exceptional experience for our clients. Their attention to detail and understanding of our brand ensured every element reflects the Floyd’s personality—bold, modern, and authentic.

Innovative Booking Widget: The development and integration of our new booking widget have revolutionized how our clients schedule appointments. The result has increased the completed bookings from 28% to 48%! Thanks to Canyon Creative, the process is seamless, intuitive, and built to enhance client satisfaction.

SEO Optimization: Their deep dive into SEO strategies has driven significant growth in our online visibility. Floyd’s now ranks higher than ever, bringing more clients to our doors and supporting our mission of being the go-to spot for style and confidence.

Career & Franchise Sites: Canyon Creative’s support in migrating the career and franchise sites has been a game-changer. Their leadership and support in migrating and optimizing these platforms reflect Floyd’s commitment to growth and community while making it easier than ever for new franchises and candidates to join the Floyd’s team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Designed and built a newly designed, efficient, and updated client-focused website on the WordPress platform. 
• Created and built a custom booking widget, improving and integrating our current POS. Increasing our completed bookings from 28% to 48%. 
• Migrated career employer site and applicant tracking system and recruiting search functions. 
• Facilitated the recreating and migration of the franchise website to WordPress
• Oversee SEO setup and optimizations for each shop web page and all website pages and listings.   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Canyon Creative’s project management has been nothing short of exceptional. They consistently delivered every project milestone on time, often exceeding our expectations. Their ability to balance multiple complex initiatives, such as the launch of our new website, booking widget, and SEO optimizations, demonstrated their superior organizational skills and commitment to meeting deadlines.

What truly stood out was their responsiveness and adaptability. Canyon Creative took the time to understand our goals and addressed our needs promptly and effectively. Whether it was a last-minute adjustment or additional support, they were always ready to step in with creative solutions and a can-do attitude. Their proactive communication kept us informed every step of the way, ensuring alignment and confidence throughout the process.

Their professionalism, attention to detail, and client-first approach have been instrumental in the success of our projects. They didn’t just deliver; they partnered with us to bring our vision to life with precision and care.

What was your primary form of communication with Canyon Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Canyon Creative is their people and the exceptional level of care they bring to every project. Their team is not only incredibly talented but also deeply committed to understanding our brand and goals. Their collaborative approach made us feel like true partners, and their enthusiasm for our success was evident in every interaction. Web Developer Ross Cooper is truly outstanding! His expertise and unwavering commitment to his clients are nothing short of phenomenal, and working with him is an absolute pleasure. Ross embraces challenges with enthusiasm and consistently delivers creative, solution-oriented results that exceed expectations.

What truly sets them apart is their attention to detail and pursuit of excellence. From the design of our new website to the seamless integration of the booking widget and the precision in their SEO strategies, every element of their work was thoughtfully crafted and executed to the highest standards.

Canyon Creative doesn’t just deliver great results—they consistently go above and beyond. They ensure every project reflects both their expertise and our brand’s unique personality. Their ability to combine creativity, technical skill, and client-focused service is what makes them truly exceptional.

Are there any areas for improvement or something Canyon Creative could have done differently?

While Canyon Creative delivered exceptional results and maintained a high standard of professionalism, one area for potential improvement could be expanding their proactive updates on projects, particularly in identifying and addressing SEO gaps and accessibility updates. More regular insights and recommendations in these areas could further enhance the long-term impact of their already impressive work.