BXP Creative

BACKGROUND

Please describe your company and your position there.

As the trailblazer behind WinTheView’s powerful suite of online career advancement tools, Founder & President Ken Diamond has developed a winning formula for job-search success that has helped thousands of candidates land interviews and life-changing job offers. It all started with Digital Action, Inc., an award-winning executive search firm Ken launched in 1995 to recruit top talent for corporate clients in print and digital communications, technology, pharmaceuticals, and medical imaging.

Leveraging a high-performance career in high-tech sales and management for industry-leading companies in digital graphics and digital printing, Ken has spearheaded the firm’s recruitment success for more than two decades, achieving double-digit growth and earning recognition as one of the fastest-growing companies in the Philadelphia area by the Wharton Small Business Development Center.

Through his work, Ken discovered that going above and beyond to prepare candidates for interviews improved his placement rate. By coaching candidates to create their own robust and visually compelling interview presentations, career success stories, online portfolios – and other materials to support their candidacy for relevant job opportunities – he helped them exude confidence, demonstrate motivation, and articulate their potential for achievement to prospective employers.

It also provided them with highly persuasive leave-behind materials for hiring teams to consider in making their final decisions. Thus WinTheView was born. Today, Ken continues to add value to WinTheView’s offerings, staying abreast of the latest technologies and exploring new markets and applications to add value for job candidates, corporate clients, career coaching consultants, recruiters, and other partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BXP Creative, and what were your goals?

• Completely re-engineer the original WinTheView online career tools platform.
• Design new easy to use navigation that is intuitive and will engage users.
• Add video messaging capabilities including a teleprompter to help people articulate their career wins and case studies.
• Build an elevator pitch feature which may also serve as a cover or follow up letter in video format.
• Build an interview presentation feature to help people better articulate their fit during key interviews.
• Bring it all together with a career portfolio (URL) that is highly customizable helping people to differentiate and stand out when competing for their next career opportunity.

SOLUTION

How did you select this vendor and what were the deciding factors?

BXP demonstrated a keen understanding of our design and development goals and were know to us prior from a previous working relationship.

How many people from the vendor's team worked with you, and what were their positions?

Three people worked with our team and two are principles in the firm and roles were Creative Director, VP Operations and Project Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Feedback from users and partners includes the following:

• Excellent platform presentation
• Very intuitive
• Ahead of the curve
• We are still monitoring outcomes as these tools are mostly for early adopters and we are focused on engagement and adoption
• Offers partners new services, including video practice and messaging delivered via online custom portfolios

Describe their project management style, including communication tools and timeliness.

Organized meetings with all people present and engaged. An agenda was provided by our team to drive the process.

What did you find most impressive or unique about this company?

An understanding of our goals and they delivered an intuitive UX UI. Communication was excellent and they were very flexible as this project turned out to be more detailed than initially thought

Are there any areas for improvement or something they could have done differently?

Not at this time.