Leave a Review For Providers 0 0
  • Post a Project
Build a Brand Logo

Build a Brand

Not yet reviewed

Contact Build a Brand

Get a custom proposal

Clarity Before Change. Vision Built With Intent.

Build a Brand is a South Jersey consulting practice helping small and mid-sized businesses strengthen operations, implement AI responsibly, and build systems that support long-term stability.

Founded by Matt Tietjen - a business leader with 20+ years of hands-on experience across operations, franchise management, and small business strategy - the practice works with business owners who are navigating change without losing what already works.

  • Min project size
    $1,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
Matt Tietjen
Founder & Principal Consultant About the Team

No have been added yet...

    Highly Rated Similar Providers

    Have you worked with Build a Brand?

    Share your experience working with Build a Brand on a past project by leaving a review for buyers around the world

    Submit a Review

    Our Story

    Build a Brand was founded on a simple belief: clarity comes before change. After 20+ years inside real businesses - from ground-floor operations to multi-unit leadership across retail, franchise, and consulting - I started this practice to help small business owners navigate change without losing what already works. Strategy, systems, and AI - grounded in how businesses actually operate.

    Meet the Team

    Matt Tietjen

    Matt TietjenFounder & Principal Consultant

    20+ years in business operations, franchise management, and small business strategy. Google Certified AI Leader. Founder of Build a Brand. Clarity-first consulting for owners who are ready to build something that lasts.

    What Sets Us Apart

    Clarity Before Speed

    Most consultants lead with recommendations. I lead with understanding. Every engagement starts with an honest assessment of where the business actually stands - before any strategy, technology, or change is introduced.

    Real Business Experience

    20+ years across ground-floor operations, multi-unit franchise management, and small business consulting. Not theoretical. Built inside organizations where decisions carried real consequences.

    AI With Guardrails

    I apply AI where it genuinely helps and advise against it where it introduces risk. Human judgment stays in the loop. Technology serves the business - not the other way around.

    Tools and Technology

    Google Meet
    Notion
    Zapier
    Airtable
    Google Chat
    Google Cloud Platform
    Google Forms
    Canva
    Adobe Creative Cloud
    Google Workspace
    GitHub
    Google Sheets

    Commonly Asked Questions

    I work primarily with small business owners and operators - typically 1 to 50 employees - who are navigating operational challenges, technology decisions, or business transitions. Most clients fall into one of three situations: they're running a business that works but has outgrown its systems, they're facing a change they didn't plan for and need outside perspective, or they're ready to introduce technology but aren't sure where to start or what to trust. Industry isn't the primary filter. I've worked across retail, franchise operations, professional services, and consulting practices. What matters more is whether the owner is ready to look honestly at how the business actually operates - not how they think it operates - and make decisions from that foundation. Most clients are in South Jersey or the greater Philadelphia region, though I work with clients nationally for strategy, AI consulting, and systems work that doesn't require an on-site presence.

    Strategy engagements start at $500. A free 30-minute consultation is available first to assess fit, clarify scope, and make sure the engagement makes sense before any financial commitment is made. Most projects range from $500 to $2,500 depending on complexity, depth of assessment required, and whether implementation support is included. Larger or ongoing engagements are scoped individually. I don't offer retainer packages that pad hours. Engagements are structured around a defined outcome - what needs to be understood, decided, or built - and priced accordingly. If the scope changes, we talk about it before it affects the cost. Book a free 30-minute consultation at buildabrand.business/consultation.

    Both, depending on what the engagement requires. Most strategy, AI consulting, and systems work happens remotely through video calls and collaborative tools. This works well for clients who are time-constrained or outside the immediate South Jersey area, and it doesn't reduce the quality of the work. For clients in South Jersey and the greater Philadelphia region, in-person meetings are available when the situation calls for it - particularly during initial discovery, working sessions that benefit from being in the room, or operational assessments where seeing the business firsthand matters. I'm based in Vineland, NJ and regularly work throughout Cumberland County, South Jersey, and the Philadelphia metro. If you're outside that geography, remote engagement is the standard path and works well for most of what I do.

    Most AI consultants come from a technology background. I come from 20+ years inside real businesses - starting on the floor of a retail operation, moving through multi-unit franchise management across inner-city Philadelphia, suburban New Jersey, and rural markets, and spending the last decade in small business consulting focused on operations, strategy, and now AI implementation. That background changes how I approach AI consulting. I'm not selling a tool or a platform. I'm helping business owners understand where AI genuinely reduces friction, where it introduces risk they haven't considered, and how to implement it in a way that doesn't compromise the judgment, identity, or trust they've built. I've been working with large language models since 2022 - not as a user, but as a practitioner. I hold a Google Certified Generative AI Leader credential. I understand the technology at a level that lets me translate it into plain language and practical decisions for owners who don't have time to figure it out themselves. The result is AI implementation that actually holds up - because it was built around the business, not around the technology.

    With a free 30-minute consultation where I listen more than I talk. The goal of that first conversation isn't to sell anything. It's to understand where the business actually stands - what's working, where the friction is, what the owner is trying to solve, and whether an outside perspective would genuinely help. If it's not a good fit, I'll say so. If it makes sense to move forward, I put together a clear scope of work before anything begins. No ambiguity about what's included, what the deliverable is, or what it costs. Most clients know within the first conversation whether this is the right approach for them. From there, engagements typically move into a discovery and assessment phase, followed by recommendations, and then implementation support if needed. The pace is driven by the business - not by a predetermined timeline. Book directly at buildabrand.business/consultation. No forms to fill out before we talk, no automated sequences. Just a conversation.

    Contact Build a Brand

    If you’re not seeing exactly what you need here, send this company a custom message. You can talk about your project needs, price, and timeline to get started on your project.

    Get connected to see updates from Build a Brand like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.