BubbleWorld

BACKGROUND

Please describe your company and position.

I am the Director of Tucan trails

Describe what your company does in a single sentence.

Tucan began because we loved discovering new places — not just the sights, but the feeling. The slow mornings, the people you meet, the quiet beauty in unfamiliar corners of the world. Over time, that passion became something bigger — a company that helps others travel in a way that’s thoughtful, calm, and truly unforgettable.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BubbleWorld to accomplish?

• Brand Kit
• Website development
• Social Media Management & Marketing

SOLUTION

How did you find BubbleWorld?

• Online Search
• Referral

Why did you select BubbleWorld over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from BubbleWorld were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work & Key Deliverables

Developed complete brand identity and positioning, including visual direction and messaging
Designed and developed a responsive, SEO-optimized website focused on user experience and conversions
Implemented end-to-end SEO strategy (keyword research, on-page, technical SEO, and content optimization)
Executed performance marketing campaigns to drive targeted traffic and qualified leads
Delivered content marketing support, including website content and campaign-aligned creatives
Provided continuous optimization and performance tracking across SEO and paid campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes & Project Success

Delivered a complete brand kit including logo system, color palette, typography, brand guidelines, and 15+ brand asset mockups (website, social, ads, creatives)
Designed and launched a custom website (20+ pages) with SEO-ready structure, optimized UX, and fast load performance
Executed SEO activities across 40+ priority keywords, including on-page optimization, technical fixes, and content structuring
Increased website traction to 4,500+ monthly active users within the campaign period through SEO and paid traffic
Managed social media marketing with 60+ creatives and videos created for brand awareness and lead campaigns
Ran Meta Ads campaigns with continuous optimization, generating consistent inbound inquiries
Integrated auto CRM + lead automation, ensuring real-time lead capture, tracking, and follow-ups
Achieved an overall 17% lead conversion rate, driven by optimized landing pages, ads, and automated workflows

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management & Communication

The team followed a structured and transparent project management approach with clearly defined timelines and milestones.
All major deliverables—including branding, website development, SEO setup, and ad campaigns—were delivered on time as per the agreed schedule.
They maintained regular communication through scheduled updates and quick follow-ups, ensuring alignment at every stage.
Feedback and change requests were handled promptly and efficiently, without impacting overall timelines.
The team was proactive in suggesting improvements, optimizations, and data-backed decisions based on campaign performance.
They were highly responsive to our needs, adapting strategies quickly whenever priorities or requirements evolved.

What was your primary form of communication with BubbleWorld?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to handle everything end-to-end—from branding and website development to SEO, content, and performance marketing—under one roof.
A strategy-first approach, where every decision was backed by data and aligned with long-term business goals rather than short-term wins.
Strong focus on conversion and automation, including CRM integration and lead workflows, which directly improved lead quality and follow-ups.
High level of responsiveness and ownership, making them feel more like an in-house team than an external agency.
BubbleWorld delivered consistent results, not just creatives or campaigns.

Are there any areas for improvement or something BubbleWorld could have done differently?

While the overall execution was strong, more frequent strategic review sessions could have added even greater clarity on long-term scaling opportunities.
Expanding video-first content earlier in the engagement may have accelerated brand visibility further.
As campaigns scaled, additional experimentation with new ad formats and platforms could unlock even more growth.