BrillMark

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Growth Rock, an A/B testing and conversion rate optimization (CRO) agency focused on e-commerce clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrillMark?

We hired them to develop A/B testing, which tests different variations on websites via software. We needed developers that knew how to code A/B tests on different software platforms.

SOLUTION

What was the scope of their involvement?

BrillMark has been providing us with A/B testing development for years in an ongoing engagement. Our team comes up with the A/B test ideas, and we design them using Figma. Then, we hand that over to BrillMark’s development team along with our specifications for detailed logistics. From there, they code it in the A/B testing software, do QA testing, and then hand back preview links for us and our end clients.  

We do our QA process to see whether the test is working correctly and find any bugs. After that, we launch the test. For development, they’ve used Optimizely, Google Optimize, Adobe Target, and VWO. They implement winning test variations effectively on Shopify. In addition, we ask them about issues specific to A/B testing, such as test loads and how to pull off tests on dynamic elements, and they provide consultancy services. 

What is the team composition?

We primarily work with around five people from BrillMark, from project managers and lead developers to the company’s owner. There are also several developers that I haven’t interfaced with directly. 

How did you come to work with BrillMark?

They were referred to us by another A/B testing agency that I’d worked with in the past. 

How much have you invested with them?

We’ve spent between $50,000–$200,000.

What is the status of this engagement?

We started working together around June 2017, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BrillMark’s work quality is great; they can solve complex problems, and the team has a lot of expertise. They’ve developed many A/B tests that have helped increase our end clients’ conversion rates anywhere between 5%—50%, depending on the project. This success is due to a combination of our test ideas and designs and their coding.

From a development standpoint, using BrillMark has improved the speed at which we can deploy A/B tests by 2x–4x. Before working with them, I was hiring and managing contract developers, which involved one person working on one test at a time. This process went slowly, and the queue would get backed up. Now, BrillMark makes progress every day; they’re the fastest way for us to develop A/B tests. Moreover, they’re the best at tackling development challenges.

How did BrillMark perform from a project management standpoint?

We use Trello for project management, and they’ve adapted to it really well; their feedback is clear, and they always tag us correctly. The team updates us constantly, and they’re on top of the details. Moreover, they have good and prompt communication through Trello and Slack. Although we’ve had Zoom calls with them, I prefer asynchronous communication, and they’re great at that.

What did you find most impressive about them?

I’m most impressed with their expertise in A/B testing and the fact that they have multiple people with this expertise. We’ve never run into a situation where we rely on only one person. The team is always making progress.

Are there any areas they could improve?

Most of their development team is overseas, with a couple of teammates in the US. They could add a couple more US-based teammates to deal with last-minute issues that come up. 

Do you have any advice for potential customers?

Try them out! BrillMark is awesome — they’re the best development team we’ve worked with.

BACKGROUND

Please describe your company and your position there.

Co-Founder Consumer healthcare company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BrillMark, and what were your goals?

Customization of many website pages in our stores.

SOLUTION

How did you select BrillMark and what were the deciding factors?

Referred Gained trust through past experience Professional. competitively priced and good communication.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Redeveloped and implemented our designs. - homepage -product page - lead generation page, - collections page - checkout experience - FAQ page

How many people from the BrillMark team worked with you, and what were their positions?

4

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Superb and very reliable. Also helped us manage future changes.

Describe their project management style, including communication tools and timeliness.

Use slack, trello.

What did you find most impressive or unique about this company?

Very responsive, responsible, professional and meticulous in their execution. Their project management, quality and communication is excellent. They've helped us become independent so we can make future changes ourselves.

Are there any areas for improvement or something they could have done differently?

If they can help facilitate design (as an added bonus) that would be helpful.