Bright Labs

BACKGROUND

I am the Marketing Manager of Tyre Stewardship Australia

We are a not-for-profit organisation who manage and administer the national and voluntary tyre product stewardship scheme in Australia. We help drive sustainable outcomes for end-of-life tyres. 

OPPORTUNITY / CHALLENGE

• The goal was to design and develop a new section of the TSA website with an interactive Sankey Diagram. Explore Australia’s tyre lifecycle, from consumption and use through to recovery and disposal. The Lifecycle of All Tyres in Australia.
• Create better data transparency within Australia's tyre circular economy.
• Remove limitations and errors with outdated data or information often found in reports.

SOLUTION

Ongoing relationship - Bright Labs manage our website

• Pricing fit our budget
• Great culture fit
• Existing relationship and understanding of needs

2-5 Employees

The project involved creating a new section of the TSA website featuring an interactive Sankey diagram that visually represents key tyre stewardship, recovery and market data over time. The platform was intended for both internal and external users and would enable users to explore data through a series of filters and drill-down functions. The key deliverables, were:

• Power BI Data Architecture and Planning
• Website User Interface and User Experience Design
• Interactive Sankey Diagram
• Power BI Integration
• Contextual Data Narratives 
• Supporting Reports and Reference Material
• Additional Data Visualisations
• Definitions and Educational Content

RESULTS & FEEDBACK

The Data Hub was intended to provide a single source of truth for TSA market and recovery data, transforming complex datasets into an interactive, publicly accessible platform that would:

• Improve transparency and accessibility of tyre market data.
• Enable users to analyse trends across time, geography and tyre categories.
• Support evidence-based decision making.
• Provide richer context through automated explanations and supporting resources.
• Create a scalable platform capable of incorporating ongoing Power BI data updates and future enhancements.

Yes, they delivered ideas on time and were very thorough in gathering requirements and understanding the project's needs. We did experience some challenges with responsiveness from the project manager early on, which we raised with the Client Director. While communication was not perfect throughout the remainder of the project, it improved significantly and became much more effective as the project progressed.

• Virtual Meeting
• Email or Messaging App

Their ability to understand our requirements and translate them into a solution that is thoughtful, intuitive and user-focused was a real strength. Rather than delivering a tool that simply met the technical brief, they designed and built an experience that was easy to navigate and aligned with how users would actually interact with the data.

Ensure project management processes are well established from the outset to avoid delays. Many of the challenges we encountered early in the project could have been resolved much more efficiently with quicker communication and faster turnaround on questions and decisions.