Bright Iris Marketing

BACKGROUND

Please describe your company and position.

I am the Senior Channel Sales & Marketing Manager of Contour Design

Describe what your company does in a single sentence.

We design and manufacture ergonomic computer mice.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bright Iris Marketing to accomplish?

• Transform our email marketing

SOLUTION

How did you find Bright Iris Marketing?

Previous relationship

Why did you select Bright Iris Marketing over others?

• Great culture fit
• Company values aligned

How many teammates from Bright Iris Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Deliver four campaign sends per month while maintaining excellence across all measurable KPIs
• Maintain and improve our domains' sender score and deliverability rates.
• Build out revenue generating email flows for our B2C customer segment
• Organize and maintain our customer lists and segmentations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Bright Iris increased our deliverability rate, open rate, click rate, and email attributed revenue, all by significant amounts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bright Iris Marketing was conscious of our niche brand and our customer needs, which allowed them to deliver quality content in a timely fashion throughout our partnership. 

What was your primary form of communication with Bright Iris Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The attention to detail, responsiveness, and results were impressive.

Are there any areas for improvement or something Bright Iris Marketing could have done differently?

No!