BrandExtract is a branding and marketing agency that creates new opportunities for companies, transforming insights into real impact. We are rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth.
Twenty years building B2B brands in complex, technical industries, where clarity is hard to earn and matters most.
Trusted through high-stakes transformation: brand unification after M&A, repositioning for new markets, and go-to-market strategies for companies scaling fast.
Strategy through execution in one place: brand strategy, visual and verbal identity, websites, marketing campaigns, sales enablement, and more.
Measured in business results. We align brand, business, and culture to drive growth you can see, not just a logo you like.
BrandExtract is perceived as offering good value for cost, with project investments ranging from $1,000 to over $350,000. Clients appreciate their transparency in pricing and effective project management, often delivering on time and within budget, enhancing overall satisfaction.
There is feedback suggesting that BrandExtract's technical copywriting could be improved, especially in highly specialized industries. Clients recommend using in-house technical writers for complex content.
Impressive Branding and Design
BrandExtract excels in branding and design, delivering impactful visual identities and brand guidelines. Clients report increased brand awareness and engagement, attributing success to BrandExtract's creative expertise.
Positive Client Relationships
Clients value the partnership approach BrandExtract adopts, feeling supported and understood. The team's dedication to client success fosters strong, positive relationships.
High-Quality Deliverables
The quality of BrandExtract's deliverables consistently meets or exceeds client expectations, from website designs to marketing materials and branding assets.
Strong Project Management
BrandExtract is consistently praised for excellent project management. They meet deadlines, maintain clear communication, and foster effective workflows. This reliability in project execution is a recurring theme in client feedback.
Successful Digital Marketing Strategies
BrandExtract has effectively implemented digital marketing strategies, enhancing social media engagement, lead generation, and website traffic for various clients across different sectors.
Branding & Marketing for Energy Waste Management Company
AdvertisingBrandingOther Digital Marketing
$200,000 to $999,999
Jan. 2015 - Ongoing
4.5
Quality
5.0
Schedule
2.5
Cost
4.0
Willing to Refer
5.0
"They think creatively and are committed to only providing the highest-quality content."
Sep 16, 2022
President & CEO, Milestone Environmental Services
Gabriel Rio
Energy & natural resources
Houston, Texas
51-200 Employees
Online Review
BrandExtract has partnered with an energy waste management company on several projects, including a rebranding initiative and updates to the client's brand.
BrandExtract has helped the client form a more sustainable and future-oriented brand image. They regularly meet to asses their requirements, costs, and timelines. Moreover, they think creatively and are committed to creating high-quality content.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the CEO of a company that provides environmental services to the energy industry. We safely sequester energy waste onshore in the United States, and are working to develop carbon sequestration infrastructure.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire BrandExtract, and what were your goals?
We have used BE for a variety of branding and marketing initiatives, including the rebranding of the company in 2015, and a major brand update in 2020/21. Our goals were to position Milestone to be the leader in energy waste management in our regions, and to be recognized as a leader in sustainability within the energy industry.
SOLUTION
How did you select this vendor?
Our senior leadership had a prior relationship with the CEO at BE. We also reviewed 4 different vendors in 2015 and selected BE based on their prior work with similar companies, and their depth and breadth in the space.
Describe the scope of their work in detail, including any steps and the final deliverables.
They did a detailed brand assessment by speaking with both internal and external stakeholders. Then they worked with our team to deliver a compete brand package. During the brand update, they repeated much of the same process, and worked closely with me and other senior leaders to develop a more sustainability-oriented and forward-leaning brand message. Marketing collateral associated with that effort is still being created and we continue to collaborate today.
How many people from the vendor's team worked with you, and what were their positions?
Maybe 5-7 people were involved that we could see directly. I worked with their CEO, while other members of my team worked more directly with their account managers.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Our brand image today is definitively more sustainability-oriented and forward leaning. We are recognized as a leader in our space, and our market share has grown materially during the project.
Describe their project management style, including communication tools and timeliness.
We have regular touch-points with their project team. I'm not directly involved with all of them. They then will go back and assess the requirements of any particular project and revert to us with expected costs and timelines.
What did you find most impressive or unique about this company?
They think creatively and are committed to only providing the highest-quality content.
Are there any areas for improvement or something they could have done differently?
Sometimes their processes could be faster. Some projects spend much more time to plan than they do to execute. Faster execution would be valuable.
RATINGS
4.5
Quality
5.0
Service & Deliverables
"Great content, good engagement and collaboration with the team. Could be a bit faster."
Schedule
2.5
On time / deadlines
"Could be more timely."
Cost
4.0
Value / within estimates
"Expensive but generally worth it"
Willing to Refer
5.0
NPS
Showing 11-11 of
11 Reviews
Our Story
Our diverse team brings strategic thinking, bold creativity, data-driven insight and in-depth media expertise to every project. Together we build brands – from insight to impact.
We help brands transform and thrive by aligning purpose, strategy and action to create measurable business impact. As a strategic brand and marketing agency, we support every stage of your brand’s journey by deploying performance-focused strategies, campaigns, systems and inspirational visual and verbal storytelling.
Meet the Team
Bo BothePresident & CEO
As President, CEO, and co-founder of BrandExtract, Bo Bothe brings over two decades of experience guiding local, regional, and international rebranding efforts, helping clients identify transformative opportunities and craft authentic brand promises.
Jonathan FisherCo-Fouder and Senior Advisor
Jonathan, BrandExtract co-founder and senior advisor, brings 30+ years of shaping brands for startups and Fortune 100s. A designer-turned-strategist, he champions doing good and serves on several nonprofit boards. Fun fact: his birth name is "Tex."
Donovan BuckDirector of Digital Experience
Donovan, Director of Digital Experience, leads the team that builds cutting-edge sites and apps for clients such as Marathon Oil and Ernst & Young. A relentless tinkerer, he contributes to open-source robotics and speaks at conferences nationwide.
Malcolm WolterOperations Systems Manager
A Founding partner and the Operations System Manager, Malcolm Wolter, drives the firm's user-centered design. A Certified Usability Analyst, he has built eminently usable products for Compaq, GE, Schlumberger, Marathon Oil and Ernst & Young.
Charity NdisengeiChief Operating Officer
The Chief Operating Officer of BrandExtract, Dr. Ndisengei, has worked from Cape Town to London to Sydney at agencies like Ogilvy and Saatchi, growing brands like BMW, Guinness, and KFC. Her shelf holds two Cannes Grand Prix Lions.
Laura PaddockSenior Brand & Marketing Strategist
Senior Brand & Marketing Strategist Laura Paddock brings 20+ years of crafting strategic brand messaging and positioning. An ISB-certified ESG reporting specialist, she's driven to reveal each client's brand truth with authenticity and impact.
Taylor DoddsMarketing Automations Manager
Marketing Automations Manager Taylor Dodds is a data-driven go-getter who turns SEO, analytics and inbound marketing into strategies with measurable results. A former copywriter turned digital strategist, he lives where great content meets hard data.
Mike WuCreative Director
Creative Director Mike Wu is a dual-threat who both designs and builds websites and art directs print and digital work. Detail-oriented and unshakable, he takes full ownership of every project to deliver on clients' brand and business objectives.
Verified means Clutch independently confirmed BrandExtract is a legally registered business, financially sound (Creditsafe: Very Low Risk), and backed by 10 verified client reviews averaging 5.0 stars.
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