BOOST MNL -Advertising Agency

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Specialist of Generali Life Assurance Philippines, Inc.

Describe what your company does in a single sentence.

Generali Philippines offers comprehensive and innovative insurance solutions, prioritizing customer-centric digital services and a strong commitment to sustainability, ensuring peace of mind and protection for every client.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BOOST MNL -Advertising Agency to accomplish?

• Increase Brand Visibility
• Improve Search Engine Ranking
• Generate High Quality Leads
• Drive Engagement Across All Soc Med Platforms

SOLUTION

How did you find BOOST MNL -Advertising Agency?

I was introduced to BOOST MNL - Advertising Agency through an acquaintance.

Why did you select BOOST MNL -Advertising Agency over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from BOOST MNL -Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Media Management

• Platforms: Facebook, Instagram, LinkedIn
• Tasks:Open and start a new Instagram account
• Post frequency: 3-4 times a week
• Project Management Fees
• Duration: 21 months

• Tasks:Monthly overall project management and coordination
• Adhoc coordination for every campaign
• Brainstorming/ideation sessions

Social Media Management & Content Production

• Duration: 21 months
• Inclusions:Content Strategy Planning
• Creative & Art Direction for Production
• Content Creation (Design & Copy)
• Illustrations (if needed)
• Content production (mix of stock photos, animations, 5-10 sec video edits)
• Social Media Growth initiatives
• Monthly Progress Meetings

Social Accounts optimization and calibration

• Competitive scan and checking
• Ad Hoc and Moments Marketing:5 ad hoc posts per month with 2 relayouts
• Specific Platform Deliverables

Facebook:

• Total: 16 posts a month (3-4 posts/week)
• Format: 12 static, 4 animated
• Duration: 21 months
• Instagram:
• Crossposting selected content from Facebook
• Total: 16 posts a month (3-4 feed posts/week)
• 5 animated IG stories/month
• Verification application
• Duration: 21 months

LinkedIn:

• Crossposting selected content from Facebook
• Total: 12 posts a month (3-4 feed posts/week)
• 1-2 blog articles for LinkedIn
• Duration: 21 months

Video Production

• Deliverable:Seasonal videos (1 seasonal major video material/year)
• Duration: 21 months

Summary of Key Deliverables:

• Content Strategy and Creation: Comprehensive strategy planning, creative direction, and content creation for multiple platforms
• Monthly Coordination and Meetings: Regular project management and progress tracking
• Platform-Specific Content: Tailored posts for Facebook, Instagram, and LinkedIn
• Ad Hoc Marketing: Additional posts for special moments
• Video Production: Seasonal major video material

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Followers
• Brand Awareness
• Engagement Rate per Impression
• Average Click Through Rate
• Organic Impressions
• Total Generated Value
• Leads Generated

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BOOST MNL's project management is outstanding. They consistently delivered items on time and were highly responsive to our needs. In the rare instances when a deliverable was missed, they promptly rectified the issue and proactively addressed our requirements without the need for prompting.

What was your primary form of communication with BOOST MNL -Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about BOOST MNL is their exceptional ability to manage relationships and their ease of collaboration. They consistently go above and beyond to cater to our needs, demonstrating a proactive and client-focused approach. Their dedication to understanding our objectives and delivering tailored solutions sets them apart. Their seamless communication, reliability, and commitment to excellence make working with them a truly positive experience.

Are there any areas for improvement or something BOOST MNL -Advertising Agency could have done differently?

BOOST MNL is a top-notch company that provides outstanding customer service and meets all of its clients' needs. Nonetheless, there is room for improvement in terms of deliverables' timeliness. Ensuring that all deadlines are consistently met would build their reputation for dependability and further improve their reliability. BOOST MNL might improve their service to an even greater level of excellence by improving this component.

BACKGROUND

Please describe your company and position.

I am the Marketing of Bukas Finance Corp.

Describe what your company does in a single sentence.

Tech-enabled education financing company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BOOST MNL -Advertising Agency to accomplish?

• Create a brand campaign to showcase our new identity

SOLUTION

How did you find BOOST MNL -Advertising Agency?

Referral

Why did you select BOOST MNL -Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from BOOST MNL -Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Shoot video and photo assets to be used for the new branding campaign.
• Organize events focused on engaging with the target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand awareness
• event attendees

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered it on time, and efficiently. They were very collaborative during the whole process.

What was your primary form of communication with BOOST MNL -Advertising Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

They are not just a vendor, but a partner that cares for your brand. They go beyond what's expected of them.

Are there any areas for improvement or something BOOST MNL -Advertising Agency could have done differently?

None.

BACKGROUND

Please describe your company and position.

 I am the Marketing of a retail company 

Describe what your company does in a single sentence.

Retailer of wellness products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BOOST MNL -Advertising Agency to accomplish?

• PR & Events Management

SOLUTION

How did you find BOOST MNL -Advertising Agency?

Referral

Why did you select BOOST MNL -Advertising Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from BOOST MNL -Advertising Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Process the planning, organizing and executing our store opening from start to finish including the PR management for this specific event.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The feedback from the mgt
• The deliverables that created 
• Exceeded the expectation
• Professionalism

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver items on time and they have the checklist (what should be prioritized).

What was your primary form of communication with BOOST MNL -Advertising Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

Their experience in handling clients and their expertise impressed us.

Are there any areas for improvement or something BOOST MNL -Advertising Agency could have done differently?

for media seeding, try to look for more connections for publications/online with high followers/subscribers/ranking so more options to choose for the media list if the PR article seeding is done every month.

Existing and new media for seeding

BACKGROUND

Please describe your company and position.

I am the Director of Admissions and Marketing at a university.

Describe what your company does in a single sentence.

Our university takes pride in its long and rich history of Academic Excellence through the legacy of its founders, Filemon Tanchoco and Purificacion Gallego, who were both education pioneers that gave flesh to a vision through professionalism and camaraderie. Believing that values-based education offered salvation from poverty, Filemon Dionisio Tanchoco dedicated his life to making that vision a reality for many young Filipinos and for the nation he loves.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BOOST MNL -Advertising Agency to accomplish?

• Increase Brand Awareness
• Increase Media Pick Ups
• Increase Sales

SOLUTION

How did you find BOOST MNL -Advertising Agency?

• Online Search
• Referral

Why did you select BOOST MNL -Advertising Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from BOOST MNL -Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Strategic PR & Consultation
• Planning and consultation on all PR-related concerns.
• Media Event Invitation and Management
• CSR publicity support via the agency.
• Management of media, bloggers, and influencers.
• Invitation of 5-8 guaranteed media attendees.
• Issue PR Counsel
• Counsel for issues affecting the client's corporate reputation.
• Crisis management subject to a separate proposal and budget.
• Press Release Development and Distribution
• Drafting, writing, editing, and developing one press release per month.
• Guarantee of 10-15 articles released per month.
• One major media advertorial per month.
• Executive Profiling and Story Pitches
• Story pitches to various media (3 to 5 stories per quarter).
• Electronic news monitoring and reporting.
• Weekly tracking, MQI, and SOV sharing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Media Pick Ups

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very responsive to queries and such.

What was your primary form of communication with BOOST MNL -Advertising Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by the team's provided insights and suggestions for their clients.

Are there any areas for improvement or something BOOST MNL -Advertising Agency could have done differently?

None