Bond and Barrel

BACKGROUND

Please describe your company and position.

I am the Founder and MD of Lir Executive Chauffeur Service

Describe what your company does in a single sentence.

Lir is a premium chauffeur company based in Ashbourne, Co. Meath, but we serve all of Ireland. We specialise in executive and corporate transport, Dublin Airport transfers and private tours for visitors to Ireland. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bond and Barrel to accomplish?

• Redesign and redevelop our Website
• Improve our SEO and GEO
• PR for a new offering we have for US consumers

SOLUTION

How did you find Bond and Barrel?

Referral

Why did you select Bond and Barrel over others?

• High ratings
• Great culture fit

How many teammates from Bond and Barrel were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Bond and Barrel managed website design and SEO, AEO and GEO for Lir, as well as PR. 

The goal for us is enquiries from executives, Dublin Airport transfers, tourists and US travellers. We wanted to show up on Google and in AI tools like ChatGPT, Perplexity and Claude when someone asks for a chauffeur in Dublin, as well as promote a new golf package we have to US media and travel companies. 

Bond and Barrel have produced a plan for us and are always in touch with progress on the results. Website fixes: making the site faster, tidier and easier for Google to read, and fixing the Google Business Profile listing. We needed clearer pages for airport transfers, executive travel, US visitors and corporate events, so google and AI tools can see what Lir offers. Golf package content: a press page and a blog post about a new golf package to target golfers travelling from the US. 

We were keen to get Lir listed elsewhere: directories, travel trade contacts, press and customer reviews. We're delighted with our service so far from Bond and Barrel, it's great to see clear progress for Lir and finally start getting inqueries through our website and gaining more of a reputation in areas we are targeting for the company. 

We're starting to see us move up in the rankings, are being mentioned across all AI platforms and are getting bookings which is where we wanted to get with the websigte. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We're delighted with our service so far from Bond and Barrel, it's great to see clear progress for Lir and finally start getting inqueries through our website and gaining more of a reputation in areas we are targeting for the company.  

It's still early days but so far we're seeing the below results. 

Confirmed improvements Faster homepage on mobile.

Early signs in AI tools (manual tests, 15 October) Perplexity: named Lir for “best executive chauffeur service in Dublin” and first in its list for corporate chauffeur for executives.

 Gemini: named Lir first of four for embassy and government transport, and linked to the close protection page. ChatGPT: Strong results for executive and close protection queries, but we didn’t record which pages it cited. A move up in rankings across 6 of our key search queries on google. 3 new bookings in a month up from 0 for the full previous year on our website. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always responded very quickly. They were so on top of things and the website looked so premium which is exactly what we wanted for our chauffeur company. They managed the whole project perfectly and always kept us in the loop with all of the changes, we signed off everything before and we received regular updates on results. 

What was your primary form of communication with Bond and Barrel?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love that they have a team that come from big brands, but you feel as a small company that you are getting that kind of service. They treat my company like I am a global brand and I feel I get that service without having to pay the crazy prices to lots of different suppliers. Their expertise is second to none, I'm delighted with the results so far and I feel they understand what I need for my business to succeed rather than just giving me marketing jargon. 

Are there any areas for improvement or something Bond and Barrel could have done differently?

So far, it's going really well. We have an ongoing retainer and I'm excited to see how things progress for Lir with Bond and Barrel over the next few months.