Name: Bob's Your Uncle
Address: 507 King Street East, Toronto, Canada, ON, M5A 1M3, CA
Telephone: +1(416) 451-6912
Price range: $150 - $199
Rating: 4.9

Challenger brand agency. Food, beverage & CPG

Bob’s Your Uncle is an independent challenger brand agency headquartered in Toronto, Canada. Operating since 1996 and incorporated as Bob’s Your Uncle Marketing Inc. in 2006, we have built, repositioned and scaled food, beverage, CPG and QSR brands across Canada and the U.S., including Mike’s Hard Lemonade, Gardein, Olivieri, Popeyes Canada, Church’s Texas Chicken, Beef Farmers of Ontario, Sofina Foods, Second Harvest and Zero dB.

Min project size
$50,000+
Hourly rate
$150 - $199 / hr
Employees
10 - 49
Locations
Toronto, Canada
Year founded
Founded 1996
Languages
Timezones

Overview by:

Bob Froese

Founder About the Team

Service Lines

Branding: 60%
Advertising: 20%
Packaging Design: 20%

Select Focus Area

Branding Focus

Brand strategy: 35%
Product branding: 30%
Brand messaging: 20%
Naming: 10%
Corporate identity: 5%

Advertising Focus

Broadcast video advertising: 30%
Connected TV advertising: 20%
Out of home advertising: 15%
Programmatic advertising: 10%
Radio advertising: 10%
Other advertising: 5%
Over The Top (OTT) Advertising: 5%
Print advertising: 5%

Packaging Design Services

In-Store Display Design: 40%
Package Structure: 40%
Amazon Compliant Packaging Design: 10%
Packaging Testing: 10%

Industries

Food & Beverage: 55%
Consumer products & services: 25%
Franchises: 15%
Hospitality & leisure: 5%

Clients

Midmarket ($10M - $1B): 80%
Enterprise (>$1B): 10%
Small Business (<$10M): 10%

Pricing Snapshot

Min. project size $50,000+

Avg. hourly rate $150 - $199 /hr

Rating for cost 4.8 /5

What Clients Have Said

Bob's Your Uncle offers good value for cost, with clients noting their pricing fits budgets while delivering quality services. Project costs vary, with a reported investment of $250,000 for a major product launch. Clients appreciate their timely delivery and effective project management.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 19 reviews

< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

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Bob's Your Uncle Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 4.9
Cost 4.8
Willing to Refer 4.9

Top Mentions

Review Highlights

Adaptability and Flexibility

Clients valued BYU's adaptability, noting their ability to pivot strategies in response to market changes or client feedback. This flexibility was seen as a strength in maintaining project momentum and relevance.
Positive Client Feedback

Across numerous reviews, clients expressed high satisfaction with BYU's services, often continuing long-term partnerships and recommending them to others. Their positive impact on client businesses is a recurring theme.
Exceptional Branding Expertise

Bob's Your Uncle excels in creating compelling brand identities and strategies across various industries. Clients praised their ability to deeply understand the business and consumer mindset, translating that into scalable and impactful brand systems.
Effective Communication and Collaboration

BYU is commended for their effective communication and collaborative approach. Clients appreciated the structured yet flexible communication style, which facilitated smooth project execution and client engagement.
Strong Project Management Skills

The company is lauded for its disciplined project management, consistently delivering projects on time and within budget. They maintain clear communication and transparency throughout the project lifecycle.

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Bob's Your Uncle Reviews

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Advertising Branding Out of Home Design Packaging Design
Out of home advertising Print advertising Programmatic advertising
Confidential
Apr. - Nov. 2020

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"I was impressed with their creative capabilities."

Sep 16, 2023

Marketing Director, Consumer Products Marketing Company

Anna Seymour

Other industries
Canada
51-200 Employees
Online Review
Verified

A consumer porducts marketing company hired Bob's Your Uncle to create their brand proposition based on market and consumer insights. The team then created packaging designs and an advertising touchpoint.

Thanks to Bob's Your Uncle's work, the client gained a fully defined brand proposition. They also had successful pitch meetings, allowing them to be competitive in their business. The team served as a trusted partner for the client. They had an outstanding project management style and creativity.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of the company.

Describe what your company does in a single sentence.

CPG Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

Create a compelling Brand
Tell a meaningful story
Breakthrough packaging

SOLUTION

How did you find Bob's Your Uncle?

They are my go-to and trusted agency partner

Why did you select Bob's Your Uncle over others?

Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

create a brand proposition from market and consumer insights
develop that brand into compelling packaging across multiple categories
create a story and narrative for the trade
develop advertising touchpoint

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have a defined brand and business proposition that has tested well (quant)
Successful pitch meetings
we are well on our way to market success in a super competitive category I'm very grateful to the BYU Team
absolutely incredible partners

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outstanding project management
on time and on budget

What was your primary form of communication with Bob's Your Uncle?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their creative capabilities and ability to pivot and flex

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

none

RATINGS

5.0

Advertising Branding Broadcast Video
Confidential
Sep. 2004 - May 2010

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Bob's Your Uncle understands the integral relationship between strategy and creativity."

Sep 14, 2023

Director, Consumer Products Company

Anonymous

Other industries
Brampton, Ontario
501-1,000 Employees
Online Review

Bob's Your Uncle develops creative and media strategies to support a consumer products company's consumer-oriented and brand marketing campaigns. They've worked with the client for over seven years.

Bob's Your Uncle's work has resulted in measurable ROI and has repositioned some of the client's key brands as market leaders in their categories. The team is patient, available, collaborative, and understanding of the client's business goals, and they merge strategy and creativity really well.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of a consumer products company

Describe what your company does in a single sentence.

Market and sales of imaging products to Canadian consumers, businesses and industry professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

Provide creative and media strategies to support consumer and brand marketing campaigns

SOLUTION

How did you find Bob's Your Uncle?

sales call

Why did you select Bob's Your Uncle over others?

Pricing fit our budget
Great culture fit

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bob's Your Uncle understands the integral relationship between strategy and creativity. Over our 7+ year relationship they demonstrated his expertise by exercising this craft.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

His thought leadership, coupled with an ongoing and genuine need to better understand our business goals and challenges, resulted in measurable ROI. This includes helping to reposition some of our key brands to help us attain/retain category leadership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent, involved, patient and available client management team. Always takes time to better understand our objectives and business goals.

What was your primary form of communication with Bob's Your Uncle?

In-Person Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Genuinely excited in our joint success. Great partner to work with.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

RATINGS

5.0

Branding Graphic Design Marketing Strategy
$50,000 to $199,999
Jan. 2012 - Jan. 2020

5.0

Quality: 5.0

Schedule: 4.5

Cost: 4.5

Willing to Refer: 5.0

"I was impressed with their creativity and professionalism."

Sep 10, 2023

Senior Director of Global Recruitment, NEXT Canada

Jon French

Other industries
Toronto, Ontario
11-50 Employees
Online Review
Verified

Bob's Your Uncle provided branding services for a nonprofit that supports high-potential student entrepreneurs. This involves logo creation, graphic design, brand positioning development, and marketing.

To the client's delight, all deliverables met their expectations and received positive feedback from various stakeholders. Bob's Your Uncle was very professional to work with — everything was delivered on time and within budget, and they addressed queries and requests promptly.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Senior Director of Global Recruitment of NEXT Canada

Describe what your company does in a single sentence.

NEXT Canada is a non-profit that supports high potential student entrepreneurs from across the country.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

brand positioning
drive brand awareness

SOLUTION

How did you find Bob's Your Uncle?

Referral

Why did you select Bob's Your Uncle over others?

Close to my geographic location
Pricing fit our budget
Great culture fit
Referred to me
Company values aligned

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

brand positioning exercise
logo design (multiple logos / sub-brands as part of a brand architecture)
annual report design, layout and printing
marketing strategy and campaign
graphic design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

on time and on budget
qualitative feedback from diverse stakeholders
marketing collateral and brand / logo styleguides delivered

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - on time on on budget. Very responsive to our needs. Great kickoff meeting to scope out project from start. Detailed workback plan with timelines and deliverables clearly defined. Always willing to add meetings to address concerns during the project. Provided multiple design options to review for input.

What was your primary form of communication with Bob's Your Uncle?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their creativity and professionalism. Understood our broad range of stakeholder groups from students to C-Suite.

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

n/a

RATINGS

5.0

Branding Logo
$50,000 to $199,999
Jan. 2016 - Jan. 2017

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Each milestone was met, and the feedback from stakeholders was nothing less than stellar!"

Sep 6, 2023

Former Execuive Director, Liberty Village BIA

Andrew Flint

Government
Toronto, Ontario
1-10 Employees
Online Review

Bob's Your Uncle provided branding services for a nonprofit organization. The team designed a fresh, dynamic logo and assets to match the new image and direction.

Bob's Your Uncle exceeded all of the client's expectations. Their proactive communication process, including proactive communications and scheduling, was pivotal in the project's success. The client praised the leadership, vision, and evident passion that the team displayed for their work.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Execuive Director, 2015 to 2021 of Liberty Village BIA

Describe what your company does in a single sentence.

The Liberty Village BIA (LVBIA) is a community driven, non-profit organization that is committed to improving the experience of our 600+ business owners, over 11,000 employees, visitors, members and stakeholders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bob's Your Uncle to accomplish?

Research the existing brand, logo and creative aspects of the BIA
Create a brand / logo "rule book" governing the use and applications to ensure long term integrity
Develop a new dynamic logo and assets reflecting the new image and direction

SOLUTION

How did you find Bob's Your Uncle?

Referral
Research

Why did you select Bob's Your Uncle over others?

High ratings
Close to my geographic location
Great culture fit
Good value for cost
Company values aligned

How many teammates from Bob's Your Uncle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bob's Your Uncle was selected to participate in a long tern strategic planning session for the Liberty Village BIA. Carefully chosen from over a dozen other firms for their portfolio, understanding of LV and their direct involvement at the senior levels to work alongside our team and guide the process on the most extensive rebranding ever undertaken by the BIA.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They met or exceeded ALL expectations! Each milestone was met, and the feedback from stakeholders was nothing less than stellar!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

At their guidance, a very proactive communications and "check in" schedule was established from the start. With weekly reports and Q&A feedback systems put in place they again exceeded the industry standard and rose above all the competitors in what they did... their actions spoke volumes!

What was your primary form of communication with Bob's Your Uncle?

In-Person Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

People! Their leadership, their vision and their passion for what they do! You do not find that often and certainly NOT in a firm the level of Bob's Your Uncle. They not only raised the bar they have set one that I personally doubt ANY OTHER FIRM IN TORONTO can match!

Are there any areas for improvement or something Bob's Your Uncle could have done differently?

Absolutely NOT - Their expertise and understanding of the project made them role and the entire steering committee much easier and almost effortless.

RATINGS

5.0

"I strongly recommend them!"

Showing 21-24 of 24 Reviews

Our Story

We’re an independent team united by one mission: to turn ambitious challenger brands into category kings. Our vision is simple—create work people truly care about. Grounded in courage, honesty, unity, pride, and a little blue-collar weirdness, we mix strategic rigor with bold creativity. Guided by our “Who Cares?” filter, we elevate food and CPG brands with ideas designed to stand out, scale fast, and shape culture.

Meet the Team

Founder of Bob’s Your Uncle, a Toronto creative agency helping challenger brands become category kings. Known for turning bold strategy and fearless creativity into commercial growth for food, beverage, and emerging brands.

What Sets Us Apart

Creativity That Drives Commercial Results

We combine world-class creative with business strategy. Our ideas don’t just win attention—they move sales, distribution, and brand momentum. Every campaign is built to perform in the real world, not just look good in a deck.

Specialists in Food, Beverage, and CPG

We know the categories where taste, trust, and emotion decide everything. From household brands to challenger newcomers, we help clients grow faster by pairing insight-driven strategy with culturally relevant creative that stands out on shelf and online.

Heroes to Kings Brand Philosophy

Our philosophy is simple: creativity is the most powerful business force on Earth. We help clients uncover their distinct advantage and turn it into a platform for growth. We don’t just make brands look bigger—we help them become category leaders.

Quick Facts

30 years in business

Team Breakdown

Creative Team (12)

Client Service (10)

Strategy (6)

Social Media (8)

Tools and Technology

Microsoft Teams

Slack

Zoom

Google Meet

Box

Zapier

Vimeo

1Password

Google Docs

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Commonly Asked Questions

We’re focused on projects where creativity can meaningfully move the business. That includes brand creation and repositioning, packaging redesigns, and campaign development for food, beverage, CPG, and QSR brands. We’re especially strong in challenger-brand strategy — helping founders, marketers, and growth-stage companies sharpen their story, stand out in crowded categories, and accelerate distribution and velocity. We’re also taking on: • Full-funnel creative campaigns • Digital + social content systems • Retail enablement and shopper-focused programs • Launch strategy for new products or categories • Brand refreshes where clarity, emotion, and distinctiveness are missing If the project requires insight, big thinking, and creativity tied directly to commercial results, that’s where we do our best work.

We work best with clients who want a strategic and creative partner — not just an order-taker. Our ideal clients are founders, CMOs, and growth-minded leaders in food, beverage, CPG, QSR, wellness, and sustainability who understand that creativity is a business lever. Whether they’re scaling fast, entering new markets, launching new products, or revitalizing mature brands, they’re looking for bold thinking, honest collaboration, and work that actually performs. If a client wants a partner who will challenge assumptions, bring cultural insight, and push for the strongest possible creative outcome, we’re a perfect fit.

Every project begins with clarity: the business problem, the behavioural insight, and the commercial goal. We reverse-engineer the creative from the outcome — whether that’s increasing velocity, improving distribution, building brand love, or generating cultural attention. Our approach includes: • Strategy grounded in consumer truth • Creative built for emotional relevance and distinctiveness • Testing and validation where it matters (shelf, digital, in-market) • Tight measurement frameworks for campaigns and content • Close alignment with client sales and category teams We don’t create work “for the reel.” We create work that changes the trajectory of a brand.

We’re hands-on, transparent, and highly collaborative. Clients work directly with senior strategists and creative leadership — no bait-and-switch, no unnecessary layers. We structure projects around rapid alignment, clear checkpoints, and weekly communication. Our collaboration style includes: • Early strategic alignment • Shared creative workshops • Real-time feedback loops • Fast iteration when needed • Direct access to decision-makers Clients often tell us the process feels refreshing — smart, efficient, and human. We take pride in making the work great and making the experience great.

Challenger brands need more than ads — they need a voice, a POV, and a strategy that cuts through category sameness. Our “Heroes to Kings” philosophy helps brands uncover the one thing that makes them unignorable and build everything around that advantage. We specialize in: • Emotional territory creation • Distinctive brand worlds • Category disruption and differentiation • Creative platforms built for fast growth • Scrappy, high-performance content systems We’ve helped build and scale some of North America’s most iconic challenger brands — from Mike’s Hard Lemonade to Gardein to Honest Potato. We know how to turn underdogs into category forces.

Premier Verified means Clutch independently confirmed Bob's Your Uncle is a legally registered business,
has had its financial risk status checked (Creditsafe: Moderate Risk), and is backed by 22 verified client reviews averaging 4.9 stars.

Learn More

Verified Client Reviews: 22

Overall Review Rating: 4.9

Source: Clutch

Last Updated: December 19, 2025

Business Entity

Business Entity Name	Bob's Your Uncle Marketing Inc.
Source	Canada's Business Registries
Jurisdiction of Formation	Canada
Date of Formation	December 5, 2006
Status	Active
Last Updated	February 28, 2025
ID	2120971

Credit Report Results

International Credit Risk Assessment	Moderate Risk
Source	Creditsafe
Last Updated	February 28, 2025

Learn More About The Clutch Verification Process

Locations (1)

507 King Street East Toronto, Canada M5A 1M3

21 - 30

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Bob's Your Uncle

Challenger brand agency. Food, beverage & CPG

Overview by:

1 Language that we service

1 Timezone that we service

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Bob's Your Uncle Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Adaptability and Flexibility

Positive Client Feedback

Exceptional Branding Expertise

Effective Communication and Collaboration

Strong Project Management Skills

Reviews mentioning:

Bob's Your Uncle Reviews

Branding & Packaging for Consumer Goods Marketing Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Creative & Media Strategies for Consumer Products Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding Services for Nonprofit

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding for Nonprofit Organization

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

About the Team

Our Story

Meet the Team

Bob FroeseFounder

What Sets Us Apart

Quick Facts

Team Breakdown

Tools and Technology

Commonly Asked Questions

What types of projects is your team interested in taking on right now?

What types of clients are the best fit for your agency?

What is your approach to ensuring your work drives measurable business impact?

How does your team collaborate with clients throughout a project?

What makes your agency uniquely effective for challenger brands?

Verification

Business Entity

Credit Report Results

Location

Locations (1)

Contact

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