Blur Effect

BACKGROUND

Please describe your company and position.

I am the CEO of City Prime

Describe what your company does in a single sentence.

City Prime is a company that delivers the ultimate loyalty solutions to different industries. We have huge commercial aliances from Ice Cream shops to medicine retailors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blur Effect to accomplish?

• Create an app and web app for the rewarding of clients after they bought a product or service.

SOLUTION

How did you find Blur Effect?

Referral

Why did you select Blur Effect over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Blur Effect were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:

• Conduct workshops and meetings to understand specific needs.
• Define user personas and key functionalities.
• Prepare a detailed requirement document.

Design:

• Create wireframes and prototypes for the app.
• Design a user-friendly interface with brand-consistent aesthetics.
• Conduct usability testing and incorporate feedback.

Development:

• Develop the app for iOS and Android platforms.
• Implement core features such as user registration, reward tracking, and redemption.
• Integrate with existing POS systems and customer databases.
• Ensure data security and compliance with relevant regulations.

Testing:

• Perform unit testing, integration testing, and system testing.
• Conduct user acceptance testing (UAT) with a selected group of customers.
• Fix bugs and improve performance based on feedback.

Deployment:

• Prepare the app for launch on the App Store and Google Play Store.
• Develop a deployment plan, including backup and rollback strategies.
• Monitor the initial launch and resolve any critical issues.

Maintenance and Support:

• Provide post-launch support and maintenance.
• Implement regular updates and enhancements based on user feedback.
• Offer technical support to resolve any issues.

Key Deliverables:

Requirement Documentation:

• Detailed requirements specification document.
• User personas and use cases.

Design Artifacts:

• Wireframes and prototypes.
• Finalized UI/UX designs.

Developed Application:

• Fully functional loyalty app for iOS and Android.
• Source code and documentation.

Testing Reports:

• Test cases and results.
• Bug reports and resolution logs.

Deployment Package:

• Ready-to-deploy app builds.
• Deployment and rollback plans.

Support Plan:

• Post-launch support and maintenance schedule.
• Documentation for troubleshooting and user guides.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Timeline Adherence:

• Project Milestones: Track the completion of key project milestones on schedule.
• Launch Date: Measure adherence to the planned app launch date.

2. Budget Compliance:

• Budget Variance: Compare actual project costs to the initial budget.
• Cost Overruns: Identify and quantify any instances of budget overruns.

3. Development Efficiency:

• Code Quality: Assess code quality through code reviews and adherence to coding standards.
• Bug Rate: Track the number of bugs found during development and testing phases.
• Velocity: Measure the rate at which development tasks are completed (e.g., story points per sprint).

4. Feature Completion:

• Feature Delivery: Track the completion of features against the initial requirements.
• Change Requests: Monitor the number and impact of change requests during the project.

5. Testing and Quality Assurance:

• Test Coverage: Measure the percentage of code covered by automated tests.
• Defect Density: Calculate the number of defects per unit of code.
• Test Case Pass Rate: Track the percentage of test cases that pass successfully.

6. User Acceptance Testing (UAT):

• UAT Success Rate: Measure the percentage of UAT scenarios that are successfully executed.
• User Feedback: Gather feedback from UAT participants on app functionality and usability.

7. Deployment and Release:

• Deployment Success: Track the success of initial deployment and subsequent updates.
• Rollback Incidents: Monitor any instances where a deployment needed to be rolled back.

8. Post-Launch Stability:

• Crash Rate: Measure the frequency of app crashes post-launch.
• Performance Metrics: Track app performance metrics such as load time and response time.

9. Documentation and Training:

• Documentation Quality: Evaluate the completeness and clarity of technical and user documentation.
• Training Effectiveness: Measure the effectiveness of training provided to the development team and end users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Perfectly. The were very a very fast and organized team. You would first speak with the project manager, then he would take the requierement to the developer and find you a fast solution. 10/10

What was your primary form of communication with Blur Effect?

In-Person Meeting

What did you find most impressive or unique about this company?

• Their great quality is impressive; they are a very complete and competent team.
• They are very updated on the latest technology always.

Are there any areas for improvement or something Blur Effect could have done differently?

All rightly done.

BACKGROUND

Please describe your company and your position there.

city store service portfolio company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blur Effect, and what were your goals?

develop a mobile application to be in the playstore and the appstore

SOLUTION

How did you select this vendor and what were the deciding factors?

speed and price

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Well, I only showed them what I had in mind and they helped me to concretize my ideas and focus them on the most efficient and optimal.

How many people from the vendor's team worked with you, and what were their positions?

the project engineer, the designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Daily tasks are placed with delivery times, they fulfilled most of them in the proposed times, some tasks were not achieved in time but in the end they were resolved.

Describe their project management style, including communication tools and timeliness.

Every morning we met through SLACK and we talked about the progress and goals for the day and the week, as well as if I had any questions, they answered me in less than 30 minutes.

What did you find most impressive or unique about this company?

the way you treat your client in this case I felt important and that my ideas were valued

Are there any areas for improvement or something they could have done differently?

I don't think it was the best decision for my project