BigConvert is a performance marketing agency based in Bucharest and Brașov, Romania, specializing in Google Ads, Meta Ads, and TikTok Ads for ecommerce and lead generation businesses. As a Google Premier Partner and Premium Comparison Shopping Service (CSS) Partner, BigConvert ranks among the top-performing Google Ads agencies in Romania and manages campaigns for clients across Europe.
The agency is best known for its profit-first approach to paid advertising. Instead of optimizing for ROAS alone, BigConvert builds campaigns around POAS (Profit on Ad Spend), connecting product margins, offline conversions, and cart data directly to Google Ads bidding. This means clients scale ad spend based on real profit, not just revenue.
Core services include:
Google Ads management (Search, Performance Max, Shopping, YouTube)
Google Shopping feed optimization and CSS advertising
Meta Ads and TikTok Ads management
Conversion tracking, server-side tagging, and Google Tag Manager implementation
Offline conversion imports and profit-based bidding setups
Marketing automation and custom reporting
BigConvert was co-founded by Ovidiu Golea and Răzvan Pepelea, who combine hands-on campaign management with engineering: the team builds its own automation systems, feed optimization tools, and data pipelines rather than relying on off-the-shelf software. This technical depth allows BigConvert to fix broken conversion tracking, recover wasted ad spend, and implement measurement setups most agencies cannot.
Typical clients are ecommerce stores and service businesses spending 5,000 to 500,000 EUR per month on paid media who want transparent reporting, direct access to senior specialists, and campaigns optimized for profit. BigConvert works in Romanian and English and serves clients in Romania, the EU, and international markets.
BigConvert.com operates as a group of four companies: BigConvert SRL, Glew Solutions SRL, Viziune Grafica SRL, and Nextgen Roi SRL.
Pay Per ClickSocial Media MarketingEcommerce MarketingGoogle Adwords
Pricing Snapshot
Min. project size
$5,000+
Avg. hourly rate
$50 - $99
/hr
Rating for cost
4.7
/5
What Clients Have Said
Bigconvert.com offers good value for cost, with clients praising their effective advertising strategies and quick communication. Specific project costs weren't disclosed, but clients noted they fit within budgets while achieving high ROAS, indicating competitive pricing relative to service quality.
The team's level of involvement and passion for their work is noted as a standout quality, with clients appreciating their dedication and enthusiasm in delivering successful projects.
High Expertise in Digital Ads
Clients are impressed by Bigconvert.com's deep knowledge of ad platforms and their ability to optimize ad campaigns effectively, resulting in improved conversion rates and reduced costs.
Challenges with Initial Communication
Some clients experienced initial communication issues, but these were quickly resolved. Bigconvert.com is encouraged to maintain clarity from the start, especially with clients new to online marketing.
No-Nonsense and Data-Driven Approach
Clients value Bigconvert.com's no-nonsense and data-driven approach, which focuses on maximizing ROI through strategic planning and detailed performance analysis.
Effective Digital Marketing Strategies
Bigconvert.com is praised for its effective digital marketing strategies, helping clients achieve goals like increased sales, ROAS, and brand growth. Clients appreciate the tailored solutions that drive measurable results.
Strong Communication and Responsiveness
Clients commend Bigconvert.com for their clear communication, prompt responses, and proactive approach to project management, ensuring smooth collaborations and timely deliveries.
"Their different perspective and approach than others in the market are innovative and up-to-date with AI and tech."
Feb 14, 2025
Owner, Oalesitigai.ro
Alexandru Ioan
Retail
Romania
11-50 Employees
Online Review
Bigconvert.com provides digital marketing services for a kitchenware retailer. The team has managed the client's ad campaigns and accounting to enhance ROAS, POAS, and budget sustainability.
Bigconvert.com has helped the client achieve a good POAS. The team has proactively addressed the client's needs and delivered all items on time. The team has used their experience to advise the client and communicate effectively. The team's innovative approach and knowledge of AI have stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of Oalesitigai.ro
Describe what your company does in a single sentence.
Kitchenware and gadgets online retailer
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Bigconvert.com to accomplish?
Profitability
Ads and Account stability
Performance
Scale Up business
SOLUTION
How did you find Bigconvert.com?
Online Search
Referral
Other
Why did you select Bigconvert.com over others?
High ratings
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Bigconvert.com were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
ROAS, POAS, Budget Sustainability
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
POAS
Describe their project management. Did they deliver items on time? How did they respond to your needs?
I think that they responded proactively to all my needs, advising along the way from their experience and overview. Always delivered on time
What was your primary form of communication with Bigconvert.com?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their different perspective and approach than others in the market are innovative and up-to-date with AI and tech.
Are there any areas for improvement or something Bigconvert.com could have done differently?
There is always room for improveent, but being very satisfied with their service, I can not point out something major that they/we could have done differently, and to what outcome that would have had directed the project to.
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