Contact Beyond The Logo
Get a custom proposalAustralia's first Brand Monetisation Agency
Beyond The Logo is Australia's first Brand Monetisation Agency and an Authorised Zoho Partner, based in Docklands, Melbourne and working with businesses Australia-wide.
We work with established service businesses that are doing well but feel stuck.
Most come to us thinking they need more leads or a new logo.
What they usually need is for their brand, their customer experience and their systems to start working together.
That's what our Brand Monetisation Method is built to do.
Your brand sits at the centre, surrounded by three equal parts of your business: Customer Experience, Processes, and Systems and Tech.
When all three are aligned, your brand makes a promise and your business keeps it, every time. The returning sale becomes the byproduct.
What we do:
- Brand creation: strategy, positioning and identity that reflect the business you've actually built.
- Customer journey mapping: finding where enquiries stall or drop off, and designing a journey that converts.
- Website design and build: sites structured around your customer journey and connected to your CRM.
- Zoho CRM setup and automation: follow-ups, pipelines and workflows built around how you actually sell.
- Zoho One implementation: one connected system across sales, projects, finance and support.
- Paid Meta advertising, organic social media and SEO: bringing the right people to a business that's ready to convert them.
Beyond The Logo is led by Kylie D'Costa, whose background is in corporate operations and Lean manufacturing. She trained in Japan and holds an MBA and a Lean Sensei qualification. It means we think like operators, not just creatives, and every recommendation has to connect to a commercial outcome.
Beyond The Logo was established in 2003 as White River Design and was acquired and rebuilt as Beyond The Logo in 2024.
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Min project size
Undisclosed
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Hourly rate
$200 - $300 / hr
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Employees
2 - 9
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Locations
Docklands, Australia
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Year founded
Founded 2003
1 Locations
- Docklands , Australia
Service Lines
- Branding
- 25%
- Web Design
- 15%
Select Focus Area
- Branding Focus
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- Brand strategy
- 50%
- Brand messaging
- 25%
- CRM Functions
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- Sales automation
- 50%
- CRM Customer Support
- 20%
- Business Consulting Focus
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- Business Process Management Consulting
- 15%
- CMS Focus
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- WordPress CMS
- 85%
- Squarespace CMS
- 10%
- CRM Solutions
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- Zoho CRM
- 70%
- Klaviyo
- 10%
- Other CRM
- 10%
- Mailchimp CRM Consulting & Implementation
- 5%
- Frameworks and CMS
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- Other frameworks and CMS
- 100%
- Influencer Marketing Platforms
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- Influencer Marketing Services
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- Platform SEO Focus
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- WordPress SEO
- 85%
- Shopify SEO
- 15%
- SEO Focus
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- Local search
- 30%
- Social Media Focus
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Industries
No Industries have been added yet…
Clients
- Midmarket ($10M - $1B)
- 50%
- Small Business (<$10M)
- 50%
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Our Story
Founded as White River Design in 2003 and rebuilt as Beyond The Logo in 2024, our mission: help established Australian businesses turn their brand into their biggest commercial asset.
Too many good businesses are stuck, not because the work isn't great, but because their brand, customer experience and systems don't line up.
We fix that.
When the promise your brand makes is kept at every touchpoint, customers come back, refer others and pay more. The returning sale becomes the byproduct.
What Sets Us Apart
Brand, CX and systems under one roof
Most agencies fix one piece. We connect your brand, customer experience and systems, so every part of your business delivers on what your brand promises.Authorised Zoho Partner
We don't just recommend tech, we build it. Zoho CRM and Zoho One set up around how your business actually sells and delivers.Operator-led thinking
Our approach comes from corporate operations and actually running businesses. Every recommendation has to be practical, repeatable and tied to a commercial outcome.Locations (1)
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