We build and scale software products
Founded in Atlanta, GA and funded by Mark Cuban, Bellwood Labs is the business savvy, problem solving partner that startup, small business, and enterprise clients turn to when they want to take a software product from concept to creation and beyond.
More than just technical developers, we are a collective of curious, forward-thinking, dynamic explorers who leverage our talents and decades of combined experience to build custom software solutions, help companies scale for growth, and optimize already established applications.
From big picture ideation all the way down to the nitty gritty of seamlessly effective features, our invested, collaborative philosophy allows clients to see their ideas fully realized and done right the first time.
With a company-wide passion for building the future, we continue to fulfill our mission to be known as the most trusted partner to turn to for software product, apps and platform development.
Imaginative, dedicated, and never afraid to take the next step, Bellwood Labs is made up of dreamers that do!

headquarters
other locations
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Tweed TrailFarmington, NY 14425United States
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Upper Meadow DrGold River, CA 95670United States
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10167 Mallard Landings WayOrlando, FL 32832United States
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749 34th AveSan Francisco, CA 94121United States
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Portfolio
WarnerMedia, Tyler Technologies, Aveanna Healthcare, Dubbot, Disney Parks, Spanx, Samsung, Stripe Theory, AFLAC, Atlanta History Center, Bullhorn, Delta Airlines Flight Museum, Oomba, Revelator Coffee, Sara Blakely Foundation, ScoutMob, S.P. Richards, VMWare, Weather Channel

Real Estate Investment Platform
Client is a successful full-stack real estate developer who has historically raised money directly from private investors.
They approached us with a desire to automate their investment process, tax reporting, and dividend payout to reach more investors and lower their minimum investment amount.
We integrated payment processing platforms to create an automated system to onboard investors and pay out dividends and repay principal and provide automated tax forms
Reviews
the project
Auditing Services for PR Agency
"We are impressed with their commitment to integrity and how they have demonstrated an excellent work ethic."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I was the Director of Analytics for a small ad and PR agency responsible for reporting on client's digital marketing efforts.
For what projects/services did your company hire Bellwood Labs?
We had disparate data sets, and were engaged in manual, time consuming processes to cobble together the data sets every month for reporting. It involved excel exports from multiple data sources.
How did you select this vendor and what were the deciding factors?
We had worked together in past, and had a good working relationship.
Describe the project in detail and walk through the stages of the project.
The project involved auditing our current reporting process, identifying all the steps and data sources. From there, we conducted a gap analysis to evaluate the priorities for our reporting needs. We had regular status class to communicate needs and progress.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with the founder and one of their engineers.
Can you share any outcomes from the project that demonstrate progress or success?
Through automating our data plpelines, it decreased our turn around times for reporting. This led to increased time on analysis and thus, increased value to our clients. Overall client satisfaction with our work product increased as a result.
How effective was the workflow between your team and theirs?
The workflow was great. There were clear expectations, and communication between both sides.
What did you find most impressive or unique about this company?
We are impressed with their commitment to integrity and how they have demonstrated an excellent work ethic.
Are there any areas for improvement or something they could have done differently?
none
the project
Web Development for Real Estate Investment Group
"Bellwood Labs worked hard to ensure that we understood everything."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the COO of Pfotzer Properties LLC, located in Atlanta, Georgia. We are a real estate investment group that offers monthly, quarterly, or yearly dividends to our investors.
For what projects/services did your company hire Bellwood Labs, and what were your goals?
We were looking to automate our investor relations. At the time, we were doing everything by pen and paper- investors mailed us a check, we typed documents for taxes, payment information, contracts, etc. In an effort to grow, we wanted to streamline investments so that investors can invest online, through their bank account, and track their investments/tax forms/dividends.
How did you select this vendor and what were the deciding factors?
The owner, Rob, is local to Atlanta and it was very easy to communicate with him. He was transparent throughout the entire process and gave us a plan of action.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
There were several phases that allowed Bellwood Labs to show how the website was coming along. We were very excited to roll out our investor portal and it was important that we understand where we were in the process.
How many people from the vendor's team worked with you, and what were their positions?
Rob has three individuals that we worked closely with- Jen: customer relations, point of contact for our project and the middle person between our needs and the engineer's work Elliott: engineer Nick: engineer Daniel: engineer
Can you share any measurable outcomes of the project or general feedback about the deliverables?
While the project was created recently, we have noticed an increase in traffic to our website. Possible investors have created accounts and we are able to reach out to them further, whereas before we could not detect how many people were looking at our website. We have also gained new investors since launching.
Describe their project management style, including communication tools and timeliness.
The team worked hard to answer any questions we had along the way. We scheduled Zoom meetings often to discuss the progress. They had multiple tools, such as Sandbox, that allowed us to see how the site would interact once live.
What did you find most impressive or unique about this company?
Specifically, Jen kept terms easy to understand. We were not very familiar with IT language and Jen simplified the engineer's work. While interviewing other companies, it was very frequent that we left the conversation confused about the process or work needed. Bellwood Labs worked hard to ensure that we understood everything.
Are there any areas for improvement or something they could have done differently?
The project took longer than we had anticipated, and our completion date changed. However, we wanted to ensure our vision aligned with the work produced, therefore it was not an issue. Bellwood Labs exceeded our expectations.
the project
ETL Development for Global Communications Firm
"They were always honest and straightforward."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I worked at the world's largest PR company as a data scientist and product manager in their digital arm.
For what projects/services did your company hire Bellwood Labs, and what were your goals?
We had promised an elaborate solution to a client and against my recommendation went with an in house solution. This was a solution that would ingest, normalize and visualize social media data across a number of channels and allow for custom categorization and metrics. Our in house team spent months but could not deliver something robust and beautiful.
How did you select this vendor and what were the deciding factors?
We knew about Bellwood from our then head of sales who had worked with Rob in a previous role.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We had a kick off meeting during which we delivered detailed reqs, definitions and wireframes for the final project. Rob suggested rewriting the project in Ruby (it was in PHP) and we agreed. It required the ingestion of data from a plethora of APIs and social media channels as well as custom uploads. This was the first step. Then a back end had to be built to QA the data, categorize it, and apply custom metrics. Finally a visualization layer had to be built.
How many people from the vendor's team worked with you, and what were their positions?
Rob (owner) was our main point of contact but we worked with 2 additional back end devs and one front end dev.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The project was delivered on time and satisfied a difficulty to satisfy client. We also leveraged Rob and what he built to retain a multi-million dollar relationship. Honestly, he saved our bacon.
Describe their project management style, including communication tools and timeliness.
Daily stand-ups, bi-weekly sprint reviews, and constant communication. Rob did not flinch when requirements didn’t make sense. They were always honest and straightforward.
What did you find most impressive or unique about this company?
I’ve worked with a wide variety of engineers and managers in my career. Rob’s leadership and the team he’s built stand out. They feel like a part of your team and are invested in the business.
Are there any areas for improvement or something they could have done differently?
I wish I hired them sooner.
the project
Mobile App Development for Data Aggregator
"The way they helped us improve on what we thought we needed!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our company collects data from retailers across the country and delivers reporting and insights to our clients to improve product velocity.
I was the COO and Senior Vice President, responsible for customer acquisition and retention, service delivery, and delivering on company and customer expectations across all products.
For what projects/services did your company hire Bellwood Labs, and what were your goals?
Build and iterate the app that our staff uses to collect information and the reporting platform that clients use to understand and action upon the information provided.
- Create a product that is easy and reliable for our field personnel to use
- Create reporting that is meaningful and actionable for clients,
- continue to improve based on feedback from both staff and clients.
How did you select Bellwood Labs and what were the deciding factors?
As a small company we sought fractional solutions to many issues, to include our technology needs. We searched for Atlanta-based providers and found Bellwood Labs to be the perfect partner to provide the mission-critical solutions to our software needs.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We use "gig" employees nationally to collect product information from a variety of store formats (grocery, big box, convenience stores, etc.), summarize the findings, and create actionable insights for product velocity improvement.
Bellwood Labs built the tech for both data collection and reporting, and continued to iterate as clients sought additional ways to use the workforce and the data collected to understand the market and best position themselves at retail.
How many people from the vendor's team worked with you, and what were their positions?
We were able to work directly with the CEO to scope our needs, and he was extremely helpful in probing to ensure he understood the needs, what we believed the finished product to be, and how best to structure the data to deliver the needed results.
From there, Bellwood would engage the appropriate team members to finish the scoping document, deliver pricing and timing information, gain final approval, and complete the project on time and on budget.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Bellwood Labs built apps for both iOS and Android, built our portal for client reporting, monitored their performance and found ways to improve, and continued as a partner to help us continually improve what we delivered to our clients.
Describe their project management style, including communication tools and timelines.
Communication is key with projects like these to ensure that our partner's understanding of the problem and resulting products meet the expectation. We kept a regular communication cadence with Bellwood Labs that ensured we stayed aligned and received what was needed to service our clients.
They delivered products in a test environment for our use to ensure they worked as expected before going into production.
What did you find most impressive or unique about this company?
The way they helped us improve on what we thought we needed!
We could explain a need or a problem and, because this is their area of expertise, they would make recommendations that resulted in a better product than we expressed when we started the project.
Are there any areas for improvement or something they could have done differently?
None
the project
Scaling for SaaS Tool Provider
"They identified more things that we can accomplish. I've been impressed."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder of the company. We provide a SaaS tool that provides automated testing for websites.
For what projects/services did your company hire Bellwood Labs?
We're working with Bellwood Labs to help to scale our software. We use AWS so their proficiency on that platform was attractive.
What were your goals for this project?
It started with us wanting to be able to prepare the software to be more easily deployed to other parts of the world. The EU is our main focus for GDPR purposes.
Bellwood Labs was able to provide consultation to help realize what steps we needed to take in order to make it happen.
How did you select Bellwood Labs?
I looked for referrals from other entrepreneurs and was connected with Bellwood Labs. My lead engineer and I met with them and were sold after our initial call.
Describe the project in detail.
We had a couple of discovery calls before we signed with Bellwood. Once we signed, our lead engineer was able to work with one of their project managers during the project. To be clear, this project is ongoing. They've been open to feedback throughout.
What was the team composition?
Our lead engineer has worked primarily with a project manager from Bellwood.
Can you share any outcomes from the project that demonstrate progress or success?
After our initial round of services, we've been able to containerize our software and have been set up to be able to deploy it to other AWS zones.
How effective was the workflow between your team and theirs?
Very effective. They were open to allowing for direct communication between my lead engineer and their project manager.
What did you find most impressive about this company?
They've done exactly what we set out to do. They've delivered the project ahead of schedule. They identified more things that we can accomplish. I've been impressed.
Are there any areas for improvement?
No
the project
Development for Nonprofit Organization
"They did a very good job driving projects and managing the offshore team."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm CTO for a nonprofit company called Giving Company.
For what projects/services did your company hire Bellwood Labs?
Giving Company needed development help to support some applications.
How did you select this agency and what were the deciding factors?
The vendor was in place when I joined the company.
Describe the project in detail and walk through the stages of the project.
They provide 4 developers. Two of them were PHP developers and two of them were .NET resources.
Describe the recruitment process in detail.
I was not part of the recruitment process. When I joined the company the additional resources were already hired and working on projects.
What was the scope of the vendor's involvement?
Connor lead the development teams supporting 2 business applications.
What is the status of this engagement?
Connor completed all the projects he was asked to support.
Can you share any outcomes from the engagement that demonstrate progress or success?
The PHP and .Net developers demonstrated adequate experience and deliver on the projects that were assigned to them.
How effective was the workflow between your team and theirs?
There was an onshore tech lead - Connor whom was very a very valuable resource to have on the team. They did a very good job driving projects and managing the offshore team.
How did their team perform from a project management standpoint?
Connor lead the projects and managed the resources on the team.
What did you find most impressive or unique about this company?
Connor was extremely knowledgeable with the technologies we used. He was very thorough and detail oriented which helped him deliver his projects successfully.
Are there any areas for improvement or something they could have done differently?
None.
the project
Web Dev Services for Advertising Services Company
"They communicated well and built amazing websites for our project."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We love the team at Bellwood Labs! They are very detail oriented, and always willing to help find a solution to our clients website challenges. They're a top-notch development team, and we look forward to ore collaboration in the future.
For what projects/services did your company hire Bellwood Labs, and what were your goals?
We have hired Bellwood for various web development projects.
How did you select this vendor and what were the deciding factors?
One of the biggest deciding factors in working with Bellwood is ease of collaboration. They're wonderful to work with.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Various website projects developed with WordPress CMS.
How many people from the vendor's team worked with you, and what were their positions?
A project manager and two full stack developers.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Great websites!
Describe their project management style, including communication tools and timeliness.
Great communication!
What did you find most impressive or unique about this company?
They communicated well and built amazing websites for our project.
Are there any areas for improvement or something they could have done differently?
Nope!
Bellwood Labs has decreased the company's reporting turnaround times, leading into an increased time on analysis and results. The overall user satisfaction for their product has also increased. The vendor also has a great workflow who maintained clear expectations and two-sided communication.