Belkins

BACKGROUND

Please describe your company and position.

I am the Co-Owner of an advertising & marketing company 

Describe what your company does in a single sentence.

Ours is a full-service commercial video production and photography studio.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• To grow our customer base with high-quality leads interested in our services.
• To schedule more meetings with potential clients to showcase our offerings and close deals.
• To run more effective outbound marketing campaigns.

SOLUTION

How did you find Belkins?

Online Search

Why did you select Belkins over others?

• High ratings
• Good value for cost

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In our project with Belkins, they focused on increasing our customer reach and setting up meetings with potential clients. They successfully generated over 2,000 leads for us and arranged 20 business appointments, which was more than we initially expected. Belkins also created and ran effective marketing campaigns that really connected with our target audience, as shown by a 30% email open rate. 

Their team was great at figuring out who our ideal customers were, making our marketing efforts more effective. Throughout our partnership, Belkins kept us in the loop with clear communication and solid strategies, aligning their work closely with our business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over 2,000 leads were generated, indicating a significant increase in potential customer contacts for our services. Belkins scheduled 20 business appointments, surpassing our initial expectation. The marketing campaigns developed by Belkins achieved an open rate of around 30 percent, which is a strong indicator of their effectiveness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our experience with Belkins' project management was very satisfying. They were great in delivering everything on time and keeping everything clear and transparent. From communication to strategy, everything was handled smoothly and efficiently, making our cooperation with them quite pleasing.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We liked how Belkins exceeded our expectations by setting up more appointments than we anticipated. Their marketing campaigns were highly effective. Also, their clear and transparent communication made working with them very smooth and successful.

Are there any areas for improvement or something Belkins could have done differently?

There weren't any noticeable areas for improvement in our experience with Belkins.

BACKGROUND

Please describe your company and position.

I am the Head of Partnerships & Sales Development of a SaaS company.

Describe what your company does in a single sentence.

We are an enterprise-grade, end-to-end, smart carbon measurement and management SaaS platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

We partnered with Belkins with the primary goal of enhancing our lead generation and appointment-setting efforts within highly specialized and niche markets. Our objectives were to: 

• Increase the number of qualified appointments with key decision-makers.
• Advance prospects through the stages of our sales pipeline more efficiently. 
• Expand our business outreach and market penetration in very specific sectors where our carbon measurement and management SaaS platform offers unique value.

SOLUTION

How did you find Belkins?

Personal Reference

Why did you select Belkins over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Fast

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We set out with a clear focus on boosting our lead generation and appointment setting within the niche markets of the Food & Beverage Manufacturing sector and related industries. The work involved a strategic mix of: 

• identifying potential leads through detailed research
• reaching out to these leads via tailored cold email campaigns and LinkedIn marketing efforts
• setting up meetings with key decision-makers

The ultimate goal was to not only meet but exceed our target with 51 qualified appointments in three months, advancing prospects through our sales pipeline and securing a milestone with at least one prospect signing an NDA. This comprehensive approach was crafted to directly support our objectives of expanding our reach and effectively showcasing our carbon management platform to a specialized audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We exceeded our initial target by booking 51 appointments, surpassing our goal with still time left in our subscription period for potential additional meetings. This achievement was not just about numbers; it was about quality engagements across the US, Europe, and Australia.

Furthermore, six of these prospects have been actively moving through the stages of our sales pipeline, with one already progressing to signing an NDA. This indicates not just an increase in quantity but also an enhancement in the quality of leads.
Describe their project management. Did they deliver items on time? How did they respond to your needs?

Belkins' project management was exemplary, aligning closely with our expectations and business needs. They consistently delivered on time, ensuring that each phase of the project was executed as planned. Their responsiveness to our needs was top notch.
What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Belkins' speed and professionalism. They're truly world-class experts in the lead sourcing space and can adapt quickly to any feedback we give them on a rolling basis. They felt like a highly skilled and specialized extension of our team, always ready to tweak their approach based on our feedback.
Are there any areas for improvement or something Belkins could have done differently?

Nothing in particular comes to mind. Belkins has done a phenomenal job with this project.

BACKGROUND

Please describe your company and position.

 I am a Manager of an it services company.

Describe what your company does in a single sentence.

We are a German IT Consultancy Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• Generate sales ready leads for our Agile Transformation services

SOLUTION

How did you find Belkins?

Referral

Why did you select Belkins over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Belkins had a broad scope of work. They predicted that promoting our Agile transformation service would be challenging because the ICP companies are large, and the service is quite specific. That’s why the start of the project was difficult. So they implemented several approaches and ran different campaigns for us in English, French, and German. And a little over a month later, Belkins started booking appointments. 
The key deliverable was to schedule appointments, and they succeeded in setting up meetings in various regions. Belkins booked 21 meetings for us, with 13 of them originating from the German campaign. The quality of the appointments increased dramatically over time as Belkins understood our proposition and target customer better and better.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Belkins has booked 21 appointments for us (in a period of 4.5 months) reaching out to brand new cold contacts. It has been a good success, especially with the latest appointments. We are progressing our conversations with these contacts and have now moved some of them to the proposal stage.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Belkins has not only helped us acquire leads but has also become a valued partner in our journey towards growth. Their dedication to our objectives and their ability to adapt to our evolving needs have made them an indispensable asset to our business.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Belkins' approach isn't centered on a direct sales pitch but rather on nurturing leads, which may require clients to invest more time and effort into closing the initial deal. Their approach has yielded quality leads and meaningful engagements.

Are there any areas for improvement or something Belkins could have done differently?

We’re satisfied with this collaboration so far

BACKGROUND

Please describe your company and position.

I am the EVP Product & Client Delivery of TechFabric

Describe what your company does in a single sentence.

TechFabric is a custom software development company that builds scalable, reliable, and secure cloud-native applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• Our primary goal was to ramp up our lead generation efforts, focusing on identifying and engaging potential clients in the U.S. market.
• We also wanted to significantly increase the number of appointments with qualified, potential clients.

SOLUTION

How did you find Belkins?

Referral

Why did you select Belkins over others?

• High ratings
• Good value for cost

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In our partnership with Belkins, the focus was on enhancing lead generation and appointment setting within the competitive U.S. market. Belkins excelled in booking nearly 100 appointments. A significant part of their scope of work involved email outreach campaigns. Their approach included experimenting with various strategies, which provided valuable insights and helped in fine-tuning our approach to meet market demands.

 Additionally, Belkins played a vital role in developing and refining our ICPs. This process was essential for targeting the most promising leads and tailoring our marketing efforts more accurately.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Belkins for almost two years yielded outstanding results, with nearly 100 appointments booked. Additionally, the email outreach campaigns were highly effective, achieving a remarkable 35% open rate and a 5% reply rate, demonstrating strong engagement and successful targeting of our audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Belkins were incredibly responsive to our needs, adapting seamlessly to any changes or requests we had. It really felt like they were in tune with our goals and committed to helping us succeed.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really caught our attention with Belkins was their approach to testing and experimenting. They weren't just sticking to the playbook; they were always ready to try out something new if it meant better results for us. These strategies made our collaboration with them exciting and also deeply effective.

Are there any areas for improvement or something Belkins could have done differently?

We are satisfied with Belkins' performance and didn't identify any specific areas needing improvement.

BACKGROUND

Please describe your company and position.

 I am the Senior Director of Demand Generation of an other industries company 

Describe what your company does in a single sentence.

Ours is a digital B2B streaming music and promotional messages service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• We hired Belkins for lead acquisition within our targeted industries: Convenience Stores, Residential Home Buildings, and Healthcare. Our objectives included booking a minimum of five high-quality calls per month with relevant businesses.

SOLUTION

How did you find Belkins?

Online Search

Why did you select Belkins over others?

• High ratings
• Good value for cost

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Belkins team took on our challenges head-on, focusing on just three specific industries we wanted to target: Convenience Stores, Residential Home Buildings, and Healthcare. Not the easiest sectors to pitch to, but we are very satisfied with the results. Belkins already managed to book 9 calls with really big companies that have from 35 to 250 locations all over the US.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just three months, we had nine calls with large companies, surpassing our original target. Of the seven calls that have happened so far, at least two have advanced through our sales cycle. This has been a strong indicator of progress and success for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Belkins was great at keeping things organized. They had a clear plan and stuck to the timeline. If we had questions or needed something, they were quick to respond. Everything was done on time, making it easy for us to focus on our work.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out about Belkins is their ability to quickly understand the nuances of our targeted industries. This skill has enabled them to set us up with meetings that have a high potential for conversion, despite the challenges posed by our niche focus. Their expertise and in-depth analytics add significant value to our lead generation efforts.

Are there any areas for improvement or something Belkins could have done differently?

Honestly, we couldn't find any; they've been spot-on with their services and deliverables.

BACKGROUND

Please describe your company and position.

 I am the Revenue Operations Manager of a software company 

Describe what your company does in a single sentence.

Our company provides educational resources for our clients to distribute to their end users.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• Schedule 10+ new demos per month
• Explore new verticals and determine outbound messaging

SOLUTION

How did you find Belkins?

Clutch Site

Why did you select Belkins over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Belkins to source new leads in our traditional verticals, and to explore new verticals that we did not have the internal capacity to support. The deliverables we were looking for were demos booked across verticals, and messaging developed to bring our new vertical outreach to life.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The primary measurable outcome was calls booked with new leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Anna, Anastasia, and the rest of the team that we've worked with at Belkins have gone above and beyond to keep this project on track and to make more of an impact. They were not just reactive to our requests, but actually proactive in anticipating our needs and pushing the project forward. Every meeting had an agenda and due outs and we constantly communicated via slack.

What was your primary form of communication with Belkins?

Virtual Meeting

What did you find most impressive or unique about this company?

I found the support from our points of contact and the quality of their work to be incredibly impressive. They blew the goals that we set (which we thought were ambitious!) out of the water.

Are there any areas for improvement or something Belkins could have done differently?

Not at the moment.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of WorkHound

Describe what your company does in a single sentence.

Giving a voice to frontline workers through a real-time, anonymous feedback platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• Book Intro Meetings

SOLUTION

How did you find Belkins?

• Online Search
• Used them previously

Why did you select Belkins over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Conduct lead research to match decision-makers that fall with our ICP
• Create custom messages and templates for outreach
• Book introductory appointments with sales qualified leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of booked and held intro meetings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Belkins team demonstrates exceptional responsiveness. I would characterize their customer service and promptness as among their standout qualities. They consistently remain accessible and are ready to make adjustments according to the requirements of our business.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their process stands out, and it's evident that they have access to tools and a team that truly knows what they're doing. This combination of disciplined practices and skilled resources sets them apart.

Are there any areas for improvement or something Belkins could have done differently?

The recognition that improvement is an ongoing, iterative process is crucial. To facilitate this process effectively, it's essential that we consistently provide Belkins with the appropriate data and information. Understanding that our success is interlinked emphasizes the collaborative nature of our partnership. Perhaps fostering an even more proactive exchange of insights and feedback could contribute to continuous enhancement and success.

BACKGROUND

Please describe your company and position.

 I am the Senior Manager Business Development & Sales of a chemicals & biotechnology company 

Describe what your company does in a single sentence.

Our company develops and sells cutting-edge biometric and mobile NIR spectroscopy solutions, which are used in both consumer electronics and industrial designs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• 10-20 appointments per month with qualified leads in a specific market
• To help us rapidly grow our user base

SOLUTION

How did you find Belkins?

• Online Search
• Clutch Site

Why did you select Belkins over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Sample Leads List

How many teammates from Belkins were assigned to this project?

2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Belkins to help automate our Sales pipeline - as we had a good understanding of our customers and value proposition, but lacked the resources for high throughput lead generation, qualification, and appointment setting. 

Within our first 3 month pilot - Belkins generated over 1500 leads and delivered an average of 15 appointments per month. All were high quality leads that were a great fit for our product, and we already see an ROI based on closed deals. 

Belkins has been great to work with and very responsive to feedback. I had an issue with their first leads list, and after setting them on the corrected course, I've been very happy with their work. So long as your company provides Belkins with the proper information, resources, and boundaries - they will deliver!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Average of 15 appointments per month with qualified leads, 5 quotes sent out per month, and 1 closed deal per month. With the time to sale we have seen in the past, we expect the number of closed deals to increase as we continue work with Belkins.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very timely and communicative. I have to work hard to keep up with their pace.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to take in and understand information, get to know our product, and quickly find qualified leads. They also have an open rate of ~50% which is much high than expected!

Are there any areas for improvement or something Belkins could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Chief of Staff of a software company 

Describe what your company does in a single sentence.

We offer a task acceleration platform that eliminates digital friction, without complex process or IT changes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• We needed to increase our lead generation and were looking for an agency that could help us reach out to several segments to see which one would perform best.

SOLUTION

How did you find Belkins?

Online Search

Why did you select Belkins over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We used Belkins to launch several email campaigns to several segments, each with several personas, over the course of almost a full year. Belkins took over the research of contacts and was swift to adapt to the specific needs of our target segments. Also, together with Belkins we created copy for each of the personas. Finally, Belkins covered outreaches all the way to scheduled meetings. They didn't hesitate to change approaches multiple times until we produced the results we were looking for.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started seeing more quality leads and had our calendar filled with calls with some impressive companies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time, and they were always there when we needed something or had a question. We had constant interaction with the Belkins research team. This wasn't just a weekly update or a series of emails. We were in regular direct contact with the researcher assigned to our project. This level of engagement allowed for a fluid exchange of ideas and feedback, fine-tune our approach in real-time, and make informed decisions swiftly.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Belkins really impressed us with how committed and flexible they were. They changed their approach until they got it just right for us, showing they were really dedicated to our project. They ultimately generated a couple of leads turning into needle-moving deals for our business.

Are there any areas for improvement or something Belkins could have done differently?

They did a fantastic job.

BACKGROUND

Introduce your business and what you do there.
I’m one of the owners and president of Neuline, a kitchen cabinet distributor. We import cabinets from Germany and sell them in Texas. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Belkins?
We wanted to increase our market presence as we expanded to a new city. Given that, we aimed to do an email campaign instead of just social marketing. We wanted to be more precise and gain more traffic.

SOLUTION

What was the scope of their involvement?
We did a four-month email campaign to increase our traffic and get the ability to make some bids that we could turn into actual jobs. I initially spent about 45 minutes–1 hour on a call with Belkins. They assigned a team leader to us who walked us through the sales cycle. He asked us about our business and learned about who we were, what we did, and how we did it. He also learned about our products and services and what differentiated us from others.
 
After that, we had a kickoff meeting, and they assigned a team to research and help us find our ideal customer. The idea was to do an email campaign, and if people were interested, they’d do follow-up calls. They’d do that until the target customer said they either weren’t interested or wanted to schedule an appointment. From there, we’d set up an on-site or video meeting. Our own team would do the sales pitch.
 
Belkins created the email templates and handled the wording. They worked with our graphic designers on the brochures, which were there to make the emails more attractive.
What is the team composition?
We worked with 6–7 teammates from Belkins. Our team leader was Ben (Account Executive), while Veronika (Sales Development Representative) and Natalia (Middle Research Specialist) conducted the meetings to get people to talk to us. Two other teammates did the research and templates.
How did you come to work with Belkins?
I hired a marketing group that did our website and helped me with my branding, and they recommended Belkins.
How much have you invested with them?
We invested $24,000 in total.
What is the status of this engagement?
We collaborated with Belkins from August–November 2023 for this project, although we had an earlier engagement that occurred in August–November 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
We generated around 1,500 leads and made a total of 60 appointments from those leads. So far, we secured one sale. Most of the meetings resulted in bids, and that was how we got jobs in this business. For instance, our earlier engagement with them resulted in two customers — I still do business with these customers, and they’re among our top ten customers.
 
Overall, the quality of Belkins’ work was amazing. They were open in terms of how they gathered those 1,500 contacts. They went through more contracts and whittled the list to 1,500 because the others didn’t fit our criteria. Simply put, they didn’t hide data from us.
 
On top of that, the templates they created were great. They gathered feedback from the meetings they scheduled and used that feedback to improve their templates. They strived to qualify people faster and get more information through that, allowing us to get a higher turnover eventually. They ensured we were talking only to people who were truly interested in our cabinets.
How did Belkins perform from a project management standpoint?
Belkins did a great job managing the project and keeping us in contract. We did a three-month contract with the possibility of extending it. After the first two months, they asked us to think if we were going forward. We decided to extend the contract for another month.
 
Meanwhile, I spent most of my time working with Veronika, and she did a remarkable job getting people to take appointments with us and ensuring they’d show up. She, Natalia, and Ben did an outstanding job.
 
We mainly had email communications. Every time meetings with leads were set up, Belkins updated us and gave us the conversation thread they had leading up to the meeting. As a result, we knew specific things about the customer when it was our turn to talk to them.
What did you find most impressive about them?
Their turnover at the end of the project was so detailed that they essentially archived all the materials we used and gave me a way to look at them easily. They didn’t just dump 2,000 documents on me; they also helped me know which ones to focus on when I got them. Moreover, they devised a way for customers to review us after each meeting. This intensified feedback allowed us to get positive reviews and help our customers know what they were signing up for during the meeting.
Are there any areas they could improve?
No, there aren’t any.
Do you have any advice for potential customers?
Don’t think that the best marketing is always social media marketing. Email campaigns work. Belkins is great because they can synthesize what we talk about in a short amount of time and make it relatable. They then use that information to find clients who’ll buy your products or services. Social media may allow you to cast a wide net — you may or may not get customers — but email marketing is a much more focused type of marketing.