Belkins

BACKGROUND

Introduce your business and what you do there.
I’m one of the owners and president of Neuline, a kitchen cabinet distributor. We import cabinets from Germany and sell them in Texas. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Belkins?
We wanted to increase our market presence as we expanded to a new city. Given that, we aimed to do an email campaign instead of just social marketing. We wanted to be more precise and gain more traffic.

SOLUTION

What was the scope of their involvement?
We did a four-month email campaign to increase our traffic and get the ability to make some bids that we could turn into actual jobs. I initially spent about 45 minutes–1 hour on a call with Belkins. They assigned a team leader to us who walked us through the sales cycle. He asked us about our business and learned about who we were, what we did, and how we did it. He also learned about our products and services and what differentiated us from others.
 
After that, we had a kickoff meeting, and they assigned a team to research and help us find our ideal customer. The idea was to do an email campaign, and if people were interested, they’d do follow-up calls. They’d do that until the target customer said they either weren’t interested or wanted to schedule an appointment. From there, we’d set up an on-site or video meeting. Our own team would do the sales pitch.
 
Belkins created the email templates and handled the wording. They worked with our graphic designers on the brochures, which were there to make the emails more attractive.
What is the team composition?
We worked with 6–7 teammates from Belkins. Our team leader was Ben (Account Executive), while Veronika (Sales Development Representative) and Natalia (Middle Research Specialist) conducted the meetings to get people to talk to us. Two other teammates did the research and templates.
How did you come to work with Belkins?
I hired a marketing group that did our website and helped me with my branding, and they recommended Belkins.
How much have you invested with them?
We invested $24,000 in total.
What is the status of this engagement?
We collaborated with Belkins from August–November 2023 for this project, although we had an earlier engagement that occurred in August–November 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
We generated around 1,500 leads and made a total of 60 appointments from those leads. So far, we secured one sale. Most of the meetings resulted in bids, and that was how we got jobs in this business. For instance, our earlier engagement with them resulted in two customers — I still do business with these customers, and they’re among our top ten customers.
 
Overall, the quality of Belkins’ work was amazing. They were open in terms of how they gathered those 1,500 contacts. They went through more contracts and whittled the list to 1,500 because the others didn’t fit our criteria. Simply put, they didn’t hide data from us.
 
On top of that, the templates they created were great. They gathered feedback from the meetings they scheduled and used that feedback to improve their templates. They strived to qualify people faster and get more information through that, allowing us to get a higher turnover eventually. They ensured we were talking only to people who were truly interested in our cabinets.
How did Belkins perform from a project management standpoint?
Belkins did a great job managing the project and keeping us in contract. We did a three-month contract with the possibility of extending it. After the first two months, they asked us to think if we were going forward. We decided to extend the contract for another month.
 
Meanwhile, I spent most of my time working with Veronika, and she did a remarkable job getting people to take appointments with us and ensuring they’d show up. She, Natalia, and Ben did an outstanding job.
 
We mainly had email communications. Every time meetings with leads were set up, Belkins updated us and gave us the conversation thread they had leading up to the meeting. As a result, we knew specific things about the customer when it was our turn to talk to them.
What did you find most impressive about them?
Their turnover at the end of the project was so detailed that they essentially archived all the materials we used and gave me a way to look at them easily. They didn’t just dump 2,000 documents on me; they also helped me know which ones to focus on when I got them. Moreover, they devised a way for customers to review us after each meeting. This intensified feedback allowed us to get positive reviews and help our customers know what they were signing up for during the meeting.
Are there any areas they could improve?
No, there aren’t any.
Do you have any advice for potential customers?
Don’t think that the best marketing is always social media marketing. Email campaigns work. Belkins is great because they can synthesize what we talk about in a short amount of time and make it relatable. They then use that information to find clients who’ll buy your products or services. Social media may allow you to cast a wide net — you may or may not get customers — but email marketing is a much more focused type of marketing. 

BACKGROUND

Please describe your company and position.

I am the General Manager of Awesome Films

Describe what your company does in a single sentence.

The Awesome Films is a creative agency and video production company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• We engaged Belkins with a clear objective to enhance our outreach to educational institutions. The primary goal was to secure meaningful appointments that could lead to fruitful collaborations and partnerships.

SOLUTION

How did you find Belkins?

Referral

Why did you select Belkins over others?

• High ratings
• Good value for cost

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Belkins used a highly customized approach, tailoring their strategies to fit our unique needs. They set up appointments with potential clients, and they exceeded our initial KPI in the first three months by securing 15 valuable meetings. Following this success, we extended our contract. Impressively, Belkins consistently delivered 9-10 high-quality appointments each month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most notable outcome was the high number and quality of the appointments set, surpassing our initial targets. Belkins' campaign demonstrated a remarkable 38% open rate and an 8% reply rate, which are significant metrics in our industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were punctual in delivering their commitments and responsive to our needs. Regular bi-weekly calls ensured that both our team and Belkins were aligned on our results and future plans. This constant communication and feedback loop have been vital in maintaining the momentum of our project.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of Belkins is their commitment to a personalized and client-focused approach. Unlike many other agencies, they don't just focus on meeting targets; they go above and beyond to ensure the quality and relevance of each appointment.

Are there any areas for improvement or something Belkins could have done differently?

Reflecting on our collaboration with Belkins, it's challenging to pinpoint areas for improvement as our experience has been positive. We are very pleased with this partnership.

BACKGROUND

Please describe your company and position.

I am the Director of Business Development of an advertising & marketing company 

Describe what your company does in a single sentence.

We're a video production agency that operates as a full-service digital video studio with an impressive track record of producing over 6,000 high-quality videos for 1,500 of the world's most recognized brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• I hired Belkins to generate high-quality appointments with potential clients, target industries that align with our growth strategy, and develop successful outreach campaigns.

SOLUTION

How did you find Belkins?

Online Search

Why did you select Belkins over others?

High ratings

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our collaboration with Belkins started in mid-March, and admittedly, the initial results were slower than expected. However, we were happy to witness a significant improvement in outcomes after making a strategic shift. In June, we were impressed with their performance so we signed another contract for three more months. The impact has been positive, with a total of 46 appointments scheduled.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since May, a total of 46 appointments were successfully scheduled with potential clients. Among these, one appointment already resulted in a closed deal.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Belkins demonstrated excellent project management. They were prompt in delivering the scheduled appointment items on time, which was crucial in keeping our sales pipeline active and ensuring a steady flow of potential clients.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to respond swiftly and make adjustments based on our specific needs was invaluable. Belkins' willingness to change their strategies in response to our evolving conditions and requirements made the collaboration seamless and highly productive. This Belkins' level of flexibility and responsiveness ultimately contributed significantly to the overall success of the project.

Are there any areas for improvement or something Belkins could have done differently?

Better prep at the beginning of the relationship for our industry, language we use. Better attention to detail with email copy and if it totally makes sense. Getting the templates right took longer than I would have liked and I had to do more work than I was hoping to get them in the right spot. That said, overall they have done a great job.

BACKGROUND

Please describe your company and position.

I am the Controller of the company

Describe what your company does in a single sentence.

We are a full-service wholesale lumber company with remanufacturing and distribution facilities

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• We've selected Belkins for identifying and qualifying potential leads within industries that utilize wood and lumber. The primary objective was to expand our market reach

SOLUTION

How did you find Belkins?

Online Search

Why did you select Belkins over others?

• High ratings
• Good value for cost

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Belkins was engaged for lead research with the intent to identify and qualify leads across various industries using wood and lumber. Initially, the scope was broad, targeting any industry relevant to wood and lumber use, starting in South Dakota with plans for geographical expansion. 
Their approach included diverse sectors like Lumber Buyers, Furniture, Home Decor, Retail, and Construction Manufacturers. However, through the project’s lifecycle, based on our feedback, Belkins refined their focus. 
We steered away from sectors such as Retail, directing our attention more towards the Manufacturing industry related to wood products. The collaborative and iterative process with Belkins led us to a satisfying outcome.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project with Belkins delivered tangible results that marked clear progress for us. We received a curated list of high-quality leads from targeted industry sectors. This enriched our pipeline with more promising prospects and streamlined our focus to the most lucrative market segments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly professional and efficient. They met our deadlines, which was crucial for maintaining our project schedule. They also were very responsive to our needs, adapting their research approach as we provided feedback on the leads.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really made Belkins stand out was their flexibility combined with the high quality of leads they provided. They adapted their strategy to our feedback with ease, ensuring that not only did the process stay on track, but also that the leads we received were of the highest relevance and potential for our business.

Are there any areas for improvement or something Belkins could have done differently?

We're satisfied with every aspect of Belkins' service and the results they deliver.

BACKGROUND

Please describe your company and position.
I am the Head of Marketing Department of Inweb
Describe what your company does in a single sentence.
Inweb is a Ukrainian digital marketing agency that takes businesses to a new level. A premium partner of Google.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• Lead generation
• Appointment booking
• Outbound email and Linkedin outreach and follow ups

SOLUTION

How did you find Belkins?
Clutch Site
Why did you select Belkins over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Belkins were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We turned to Belkins to help us launch effective lead generation and outbound marketing campaigns. They provided an experienced team with a SDR and an account manager who handled everything from prospecting and cold communication to setting up meetings with key decision makers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of meetings 
• Quality of meetings 
• Open and reply rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?
The Belkins team is very dedicated to their work, apparently. They took care of our business like it was their own. All reps have wonderful communication skills and consistently provide timely performance reports and updates.
What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?
We really loved how transparent Belkins was right from the start! They were so great, open and honest about sharing their next steps, potential outcomes, and any challenges that could come up and impact our agency's growth. It means a lot to us, especially since we've had some not-so-great experiences with other competitors.
Are there any areas for improvement or something Belkins could have done differently?
We haven’t had any negative experiences working with Belkins.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a FinTech Company

Describe what your company does in a single sentence.

We are an fp&a solution for startups

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• We needed clients, and Belkins was to find leads. Also, they had to set appointments with the most engaged prospects.

SOLUTION

How did you find Belkins?

Referral

Why did you select Belkins over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Belkins has been transformative for our business. From the get-go, they offered a holistic approach to our sales challenges. They not only generated top-notch leads but also set up meetings, allowing us to focus on closing deals. Their tactics in online advertising and email campaigns showed depth and effectiveness, engaging leads at various stages. 
The additional insights into our CRM helped us streamline our processes, making everything more efficient. In essence, Belkins took over the heavy lifting in our sales pipeline, allowing us to aim higher in our revenue goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Belkins booked 85 appointments for us. We were also surprised by the high open rate (72%) and replay rate (up to 9%) of emails.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They've always delivered on time. They use efficient tools to keep everything on track and provide regular updates so we always know where things stand. The communication has been seamless, addressing our queries and concerns promptly.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their comprehensive approach I liked the most. They didn't just throw leads our way; they took the time to understand our business and provided a strategy that covered everything from lead generation to sales enablement. It felt like they were an extension of our team, genuinely invested in our success.

Are there any areas for improvement or something Belkins could have done differently?

To be honest, it's difficult to find any downside to our experience with Belkins. They've been effective and responsive throughout our partnership, meeting and often exceeding our expectations.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Panem Agency

Describe what your company does in a single sentence.

Digital Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• We contacted Belkins for high-quality lead generation and email outreach.

SOLUTION

How did you find Belkins?

Online Search

Why did you select Belkins over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Belkins helped us a lot with email outreach. They did an amazing job! They identified our target audience, created ICP, developed an effective strategy and email templates. 

They also took a close look at different email campaign metrics and aspects to figure out what worked the best and improve strategies for the best possible results. This approach gave great results and we received a lot of quality leads. We have been working with them for five months so far and have received 52 meetings and 5 closed deals. We're pleasantly surprised by such an outcome and really happy about it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Belkins scheduled 52 meetings for us and we were able to close 5 deals. 
• Email outreach resulted in a 40% open rate and a 7% reply rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We really enjoyed working with the team. They are very easy-going and communicative.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Of course, we were most impressed by the results — great job done!

Are there any areas for improvement or something Belkins could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the CEO of K&Z Design

Describe what your company does in a single sentence.

We do interface design for complex systems

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• Researching and building a database of high-quality prospects
• Creating email templates
• Implementing LinkedIn outreach strategy
• Ongoing monitoring and optimization of campaigns

SOLUTION

How did you find Belkins?

• Online Search
• Clutch Site

Why did you select Belkins over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was quite extensive, covering everything from research and building a high-quality prospect database to crafting custom email templates. Belkins also implemented a robust LinkedIn outreach strategy, monitored campaigns for ongoing optimization, and kept us informed through weekly and monthly performance reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 54 appointments booked 
• 5,200 qualified leads added to our pipeline 
• Email open rates soared to 56% 
• LinkedIn engagement improved by 24%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Belkins did a fantastic job and they were incredibly organized. They were really great at using advanced tools to make sure we were always in the loop, and they even managed to deliver all the milestones on schedule. Whenever we had questions or needed changes, they were super quick to respond and adjusted their strategies to perfectly fit our requirements.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Not only did they understand the nuances of our industry quickly, but they also fine-tuned their outreach tactics to align with our brand voice. Their data-driven insights were invaluable.

Are there any areas for improvement or something Belkins could have done differently?

It's hard to find a weak link. Belkins demonstrated a high level of professionalism.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Global Health Solutions (Canada) Inc.

Describe what your company does in a single sentence.

Global Health Solutions has been providing on-site workplace wellness programs for employers of various sizes throughout Canada coast-to-coast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• Our company partnered with Belkins to enhance our lead generation efforts and increase our revenue by getting more opportunities and appointments from outreach.

SOLUTION

How did you find Belkins?

Online Search

Why did you select Belkins over others?

• High ratings
• Pricing fit our budget

How many teammates from Belkins were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The responsibility of Belkins included carrying out outbound sales campaigns, arranging appointments, and providing frequent reports on the campaign’s progress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the first month of work with Belkins, we found our approach, resulting in 12 appointments being booked out of 15 in our agreement for 3 months. Belkins’ ability to deliver leads resulted in a reply rate of around 15%. We were impressed with the results, likewise with the expertise and approach that Belkins brought to the table.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow between our team and Belkins was excellent. Their team was always around and responsive to our feedback.

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We liked their expertise, their approach to lead generation, and their ability to bring super-qualified leads that resulted in a high conversion rate. They hit the ground running and achieved impressive results in just little more than a month, which is a testament to their expertise and approach. We highly recommend their services to anyone looking to generate high-quality leads.

Are there any areas for improvement or something Belkins could have done differently?

There is nothing we could suggest for improvement.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of an HR Solutions Company

Describe what your company does in a single sentence.

We are a trusted partner in human resources solutions and specialize in providing comprehensive HR services to businesses of all sizes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Belkins to accomplish?

• We hired Belkins to generate relevant leads and book appointments with prospects through email and Linkedin outreach

SOLUTION

How did you find Belkins?

• Referral
• Clutch Site

Why did you select Belkins over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Belkins were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Belkins has helped us with some issues, especially with efficient lead generation. As a result, we've seen a significant increase in leads and a 15% boost in conversion rates. They tailor their strategies to our specific business needs. This targeted approach has led to a 30% improvement in lead quality and also allowed us to expand into new markets. 

Belkins excels at setting up meetings with qualified prospects. They've arranged 5-10 meetings for us each month. Perhaps most importantly, Belkins' consistency in meeting our monthly goals has provided a steady flow of opportunities. 

The team has solved our lead generation challenges and enhanced our sales and marketing efforts. With Belkins, we can be confident that our marketing efforts are not only reaching our target audience, but also resonating with them and driving the desired outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 15% boost in conversion rates 
• expansion into new markets 
• 5-10 meetings per month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very easy to work with. Communication at the highest level!

What was your primary form of communication with Belkins?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The thing I appreciate most regarding collaboration with Belkins is their ability to deliver targeted and measurable results. Their crafted strategy to lead generation, deep understanding of our specific business needs, and consistent performance in meeting monthly goals have truly set them apart.

Are there any areas for improvement or something Belkins could have done differently?

There's nothing to dislike.