BedLaunch

BedLaunch is a marketing agency focused exclusively on long-term care and senior living operators — skilled nursing, assisted living, and home health. Its core insight: large facility chains have in-house marketing support, but independent operators and small groups typically don't, which quietly costs them occupancy over time (stale websites, ignored reviews, weak referral relationships). BedLaunch fills that gap by acting as an outsourced marketing department — handling web development, brand/design, video, and referral-development strategy — for operators who can't justify a full-time hire. Founded by Robert Tanner, a former healthcare marketing executive with a decade of experience scaling brand strategy across a 40+ facility portfolio, the agency ties all of its work to a single business outcome: census growth, not vanity metrics like traffic or impressions.