BankBound

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of SkyOne Federal Credit Union

Describe what your company does in a single sentence.

Credit union 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BankBound to accomplish?

• Launch digital advertising
• Search Engine Optimization

SOLUTION

How did you find BankBound?

BankSocial Event in NJ

Why did you select BankBound over others?

• Great culture fit
• Good value for cost

How many teammates from BankBound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BankBound was the foundation we needed to get our digital marketing in place and drive engagement to our digital channels. Brian and team were patient with our novice questions, thorough in every task at hand, and incredibly reliable and accountable. They also provided above-and-beyond guidance when we had questions outside of the scope of work. The SEO and digital ad work they did for us helped us get on the same level as our competitors with ease!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Digital advertising setup and launch deadline met 
• Troubleshooted issues related to our name/domain
• Enhanced our Domain Authority immediately
• Organic Traffic increased by 65%
• CTR increased by 110%
• Increased engagement on social platforms by 130%
• Increase in relevant credit union and financial services for transportation employees Keyword Rankings
• Established Conversions
• Contributed to loan growth, member growth, and deposit growth goals being exceeded multiple years as clients

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management style - led the way and made it easy as a client to collaborate. Highly accountable for their delivering action items on time. Responded to every need, even when outside defined scope. 

What was your primary form of communication with BankBound?

Email or Messaging App

What did you find most impressive or unique about this company?

Personalized, competent service we received, their family-like culture was a comfort during otherwise stressful times in the office.

Are there any areas for improvement or something BankBound could have done differently?

Cannot think of any!

BACKGROUND

Please describe your company and position.

I am the CTO of IceCap Group

Describe what your company does in a single sentence.

Private mortgage lender

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BankBound to accomplish?

• Increase SEM capabilities and obtain more actionable information from our SEM and analytics data.

SOLUTION

How did you find BankBound?

Referral

Why did you select BankBound over others?

• Pricing fit our budget
• Referred to me

How many teammates from BankBound were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We were trying to manage our own SEM, had no time nor expertise, but knew we wanted to invest more time and money into it. Brian, Jackie and the BankBound team help us expand our SEM strategy into different channels, analyze the results and cost effectiveness, and improve marketing ad designs. This included analyzing the impact of the ads compared to the traffic of our own website and managing goal completions on a monthly basis. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We expanded our SEM footprint, increased the amount of data we were collecting and had an experienced partner that could provide professional recommendations on a monthly basis, enabling us to remain the course, adjust more basis items, or pivot entirely. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This wasn't a formal project, but an ongoing engagement. They were always on time and communicated well. 

What was your primary form of communication with BankBound?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good people, and would often make correlations between what's happening with their other customers and how it could positively affect strategy. 

Are there any areas for improvement or something BankBound could have done differently?

Expand into larger enterprise platforms and services.

BACKGROUND

Please describe your company and position.

I am the Chief Marketing and Culture Officer of Town and Country Bank

Describe what your company does in a single sentence.

A central Illinois-based community bank that is $900 million in asset size.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BankBound to accomplish?

• Increase conversions
• Increase position with organic search
• SEO optimization

SOLUTION

How did you find BankBound?

Online Search

Why did you select BankBound over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from BankBound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bank Bound, a digital marketing agency specializing in financial institutions, was pivotal in transforming Town and Country Bank's online presence. Bank Bound significantly boosted the bank's visibility and reach through a comprehensive strategy encompassing search engine optimization (SEO), engaging content marketing, and proactive account management. By optimizing the bank's website and content for relevant keywords, Bank Bound helped Town and Country Bank climb the search engine rankings, driving more organic traffic to their site. Furthermore, by creating informative and engaging content like blog posts, Bank Bound helped establish Town and Country Bank as a trusted resource in the community, attracting and retaining customers. Coupled with their dedicated account management approach, which ensured consistent communication and strategic adjustments, Bank Bound empowered Town and Country Bank to thrive in the digital landscape.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bank Bound's project management was exceptional throughout its digital marketing work for our bank. They consistently delivered blogs, materials, and analytic reporting ahead of schedule, which was critical for success. Bank Bound was responsive to our specific needs and requests, quickly adapting strategies to align with evolving market trends and internal feedback. Their clear communication and regular updates ensured we were always informed and confident in their progress. Overall, Bank Bound's dedication, expertise, and proactive approach were instrumental in achieving our marketing goals and driving significant results for the bank.

What was your primary form of communication with BankBound?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Bank Bound was their laser focus on community banks. Unlike other agencies that try to be everything to everyone, Bank Bound truly understands the unique challenges and opportunities facing community banks. This specialized knowledge was evident in every aspect of their work, from their strategic recommendations to the creative execution of their campaigns. They "spoke our language" and grasped the nuances of our industry, which fostered a strong partnership and ultimately delivered exceptional results.

Are there any areas for improvement or something BankBound could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the SVP, Director of Marketing of American National Bank & Trust Company

Describe what your company does in a single sentence.

We are a regional community bank.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BankBound to accomplish?

• Maintain strong SEO and website optimization.

SOLUTION

How did you find BankBound?

Referral

Why did you select BankBound over others?

Good value for cost

How many teammates from BankBound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BankBound assisted with optimizing our primary website through content development, SEO, as well as the launch and maintenance of a blog. We would meet monthly to review analytics and discuss overall performance across all channels. The results were positive and the service was extremely professional and responsive.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in targeted web traffic year over year

Goal tracking and conversion

Blog engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BankBound was exteremely professional and responsive. I don't recall them ever missing a deliverable or a deadline and were thorough with managing all aspects of our scope of services.

What was your primary form of communication with BankBound?

Virtual Meeting

What did you find most impressive or unique about this company?

We found BankBound to provide a lot of value for their services. With other firms we considered, the cost was higher for the same level of service or similar for a smaller scope or lackluster performance. They were extremely competitive and provided a strong ROI to us.

Are there any areas for improvement or something BankBound could have done differently?

We found BankBound's strengths to be with the back end and content aspect of digital services. They excelled with SEO, Ad words, and content development. The design services, while effective and helpful, were not always to our brand standards.

BACKGROUND

Please describe your company and position.

I am the Former Sales & Marketing Manager of SENB bank

Describe what your company does in a single sentence.

We are a $300 million community bank. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BankBound to accomplish?

• Website redesign
• SEO
• Google ads

SOLUTION

How did you find BankBound?

ABA conference

Why did you select BankBound over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from BankBound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BankBound assisted with the website redesign. They provided content, blogs, and designs. They also did our SEO and google ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The success came from the fact that we had a certain amount of time to redesign our website and we were able to complete all of those deliverables with the help of BankBound.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We used a project management tool to communicate deliverables. They were very responsive to all of our needs. 

What was your primary form of communication with BankBound?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness and willingness to help with anything we needed.

Are there any areas for improvement or something BankBound could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the VP & Senior Art Director of Kelley & Associates Advertising

Describe what your company does in a single sentence.

Kelley & Associates Advertising provides outstanding consumer-oriented and business-to-business advertising services for a wide variety of clients, large and small, national and international. With capabilities ranging from social media marketing; web design, development and optimization; graphic design, illustration and print production; to television, video and radio production, Kelley & Associates is prepared to meet any advertising, marketing and public relations need. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BankBound to accomplish?

• Google Ads Management

SOLUTION

How did you find BankBound?

Online Search

Why did you select BankBound over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from BankBound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BankBound handled all Google Ads setup, management and reporting for a Credit Union client. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Bank Bound provided excellent service and results over the several years we worked with them. Allowing our Credit Union client to excel at brand awareness, bring in new business and convert leads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Work was delivered on time and they were very responsive to our needs. 

What was your primary form of communication with BankBound?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their extensive knowledge of the financial and credit union industry and how to apply that to Pay-Per-Click advertising. 

Are there any areas for improvement or something BankBound could have done differently?

No noted areas for improvement.