Avani Media

BACKGROUND

Please describe your company and position.

I am the senior Growth Marketing Manager

Describe what your company does in a single sentence.

Help platform engineering teams manage their companies cloud infrastructure leveraging control planes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Avani Media to accomplish?

• Aquire target account leads in specific territories that had larger gaps in our current database

SOLUTION

How did you find Avani Media?

Referral

Why did you select Avani Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

What was the size of Avani Media’s team?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Content syndication placement of one of our key papers in a publication that targeted job titles, company attributes (including if they were a target account) in specific territories/locations. $5k spend to acquire 112 contacts/leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Leads matched the demographic we were looking for in the price range we set at the beginning.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On-time, great communication, even included helpful Loom vides to save on meeting times etc. Very easy process. Also flexible to provide solutions when things came up, like our API for lead delivery not working on our end.

What was your primary form of communication with Avani Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Knowledgeable on the space, fair pricing, good results (content syndication leads we get move to "opportunity" status much quicker than I've seen in past roles. Their team worked quickly and was very detail-oriented. No major back and forth-we're on the same page.

Are there any areas for improvement or something Avani Media could have done differently?

Nothing from this program. Happy with how it turned out.