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Authority Pilot

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Boost your website traffic with less effort

Most websites are built as design projects and handed off. Performance, structure, and search readiness are treated as secondary — or added later by a different vendor. The result is a fragmented engagement model where no single partner is accountable for how the site actually performs over time.

  • Min project size
    $10,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Toronto, Canada
  • Year founded
    Founded 2021

1 Locations

  • Toronto , Canada

Service Lines
Fractional CMO Services
35%
Web Design
20%
Web Development
20%
UX/UI Design
15%
Conversion Optimization
10%

No Focus Areas have been added yet…

Industries
Automotive
30%
Education
20%
Manufacturing
20%
Non-profit
20%
eCommerce
10%
Clients
Small Business (<$10M)
80%
Midmarket ($10M - $1B)
20%

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Our Story

Authority Pilot was founded by Michael Nourse, a designer and systems thinker with experience in web performance, UX, and digital strategy. The company exists because most websites are built as design projects and handed off without performance ownership. Every engagement starts with a performance-engineered website and continues through ongoing optimization — one partner accountable for how the system performs over time.

What Sets Us Apart

One partner from build through optimization.

Authority Pilot builds the website and stays accountable for how it performs after launch. The same partner that engineers the foundation improves it over time — no handoffs, no fragmented vendors, no accountability gaps.

Performance engineered in. Not added later.

Speed, UX clarity, technical SEO, and measurement are treated as requirements from day one — not features retrofitted after launch. The foundation is built to support improvement before optimization begins.

Optimization that follows a defined sequence.

Ongoing optimization only begins once a stable, measurement-ready foundation exists. Improvements to UX, conversion paths, and technical SEO are driven by real behavior data — not assumptions or guesswork.

Tools and Technology

Google Workspace
Adobe Creative Cloud
ActiveCampaign
Asana
Google Meet

Commonly Asked Questions

Work is managed through Asana with clear task ownership, defined milestones, and structured review points. Every engagement has a documented scope, a delivery sequence, and a defined communication cadence. Clients have visibility into what is being worked on and why. Decisions are logged. Changes to scope are assessed against the system before being accepted. Nothing is added to an engagement without understanding what it affects and whether it serves the performance objective.

Authority Pilot maintains a deliberately limited client roster. The model is built around accountability for how each site performs over time — that requires genuine attention, not a high-volume agency structure. Exact capacity varies depending on engagement scope and phase. The constraint is intentional. It is what makes single-partner accountability possible.

Turnaround depends on scope, and scope is determined by what the site actually requires — not a predefined package. A full performance build typically runs two to three months from confirmed scope to launch. Optimization engagements operate on an ongoing monthly cycle. Timelines are set during the discovery process, once the work is properly defined. Arbitrary deadlines that compromise the system are not accepted.

Collaboration is structured, not open-ended. Work is managed through Asana, with defined review points and a documented communication cadence established at the start of each engagement. Clients review and approve at key milestones — they are not copied on every task. Feedback is collected in structured cycles, not through ongoing back-and-forth. Authority Pilot leads the process. Client input shapes decisions; it does not drive the day-to-day sequence of work.

Performance-engineered website builds for businesses that understand a website is a long-term asset, not a design deliverable. Ongoing optimization engagements where there is an existing site with measurable performance gaps and an owner willing to act on data. Authority Pilot is not looking for one-off projects, redesigns driven by aesthetic preference, or engagements where the brief is already fixed before discovery begins.

Locations (1)

5-57 Leacrest Rd. Toronto, Canada M4G 1E4

2 - 5

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