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Authority Pilot

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Toronto Marketing Systems Agency

Authority Pilot is a Toronto marketing systems agency founded in 2021 by Michael Nourse. The agency builds, optimizes, and governs websites as measurable systems through three services: High-Performance Websites, Ongoing Optimization, and Fractional Marketing Leadership.

  • Min project size
    $10,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Toronto, Canada
  • Year founded
    Founded 2021

1 Locations

  • Toronto , Canada

Service Lines
Fractional CMO Services
35%
Web Design
20%
Web Development
20%
UX/UI Design
15%
Conversion Optimization
10%
Select Focus Area
Application Platforms
Other app platform
40%
Amazon Application Development Framework
30%
Google app engine
30%
CMS Focus
WordPress CMS
90%
Adobe Experience Manager CMS
10%
Conversion Optimization Focus
Conversion Rate Auditing Services
35%
Performance Reporting Services
30%
Conversion Research Services
20%
Landing Page Optimization Services
15%
Frameworks and CMS
Other frameworks and CMS
100%
Programming & Scripting
PHP
40%
HTML5
20%
JavaScript
20%
AJAX
10%
SQL
10%
User Experience Focus
UX Strategy
50%
User Research
30%
Usability Testing
20%
Industries
Automotive
30%
Education
20%
Manufacturing
20%
Non-profit
20%
eCommerce
10%
Clients
Small Business (<$10M)
80%
Midmarket ($10M - $1B)
20%

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Our Story

Authority Pilot was founded in Toronto in 2021 by Michael Nourse, a Fractional CMO with experience in SEO, web development, and brand strategy. The agency was built around a gap in how websites are delivered: design, SEO, and measurement are usually split across separate vendors, and no single partner owns performance. Authority Pilot keeps the build and the ongoing optimization with one accountable team.

What Sets Us Apart

One Partner From Build Through Optimization

Authority Pilot builds the website and stays accountable for how it performs after launch. The same partner that engineers the foundation improves it over time, which removes handoffs between design, SEO, and maintenance vendors.

Performance Engineered Into Every Build

Speed, UX clarity, technical SEO, and measurement are requirements from the first sprint. Analytics and tracking are configured at build time, so optimization starts from a reliable baseline instead of a retrofit.

Optimization Driven by Measured Behavior Data

Optimization begins once a stable, measurement-ready foundation exists. UX, conversion path, and technical SEO changes are prioritized from behavior data, and each cycle reviews what the system can absorb.

Quick Facts

5 years in business

Tools and Technology

Google Workspace
Adobe Creative Cloud
ActiveCampaign
Asana
Google Meet
Google Drive
Zapier
AWS
Looker
Zoho CRM
Google Forms
Adobe XD

Commonly Asked Questions

Work is managed through Asana with clear task ownership, defined milestones, and structured review points. Every engagement has a documented scope, a delivery sequence, and a defined communication cadence. Clients have visibility into what is being worked on and why. Decisions are logged. Changes to scope are assessed against the system before being accepted. Nothing is added to an engagement without understanding what it affects and whether it serves the performance objective.

Both. New builds start with a performance-engineered foundation. Existing sites begin with a technical, UX, and measurement audit that sets baselines and determines whether the right starting point is targeted optimization, a rebuild of specific templates, or a full rebuild. Existing WordPress sites, including multi-site environments, are in scope.

Turnaround depends on scope, which is determined during discovery. A full performance build typically runs two to three months from confirmed scope to launch. Optimization engagements run on an ongoing monthly cycle. Timelines are set once the work is defined, so each date reflects what the site needs to launch with a stable, measurement-ready foundation.

Work is managed through Asana with defined review points and a documented communication cadence set at the start of each engagement. Clients review and approve at key milestones, and feedback is collected in structured cycles. Authority Pilot handles day-to-day sequencing, while client input shapes priorities and decisions at each stage.

High-Performance Websites for businesses that treat a website as a long-term asset. Ongoing Optimization for existing sites with measurable performance gaps, covering SEO, content structure, and conversion paths. Fractional Marketing Leadership for teams that need senior direction tied to site performance. Multi-site WordPress environments are in scope. Projects with a brief fixed before discovery are a poor fit.

Locations (1)

5-57 Leacrest Rd Toronto, Canada M4G 1E5

2 - 5

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