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Aurra Brands

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Brand partner for technical teams

Aurra Brands is the brand partner for technical teams, specializing in intelligent brand systems, visual identity, and website design.

We're a lean, strategy-led studio helping ambitious founders build brands that command trust and compel best-fit leads. From early-stage positioning to full identity systems, our work is grounded in market intelligence and built to scale. 

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    Freelancer
  • Locations
    St. Petersburg, FL
  • Year founded
    Founded 2025

Overview by:

Reviewer avatar
Carly Cheton
Founder & Lead Strategist About the Team

1 Locations

  • St. Petersburg , FL

Service Lines
Logo
50%
Web Design
25%
Graphic Design
15%
AI Consulting
10%
Select Focus Area
AI Expertise
Chatbots & Conversational AI
80%
AI Recommendation Systems
10%
Computer Vision
10%
AI Consulting Focus
AI Maturation
50%
AI Strategy
50%
CMS Focus
Squarespace CMS
50%
WordPress CMS
50%
Design Focus
Presentation Design
40%
Annual Reports & Newsletter Design
10%
Banner & Signage Design
10%
Brochure & Pamphlet Design
10%
Business Card Design
10%
Digital Signage Design
10%
Infographic Design
10%
Industries
Advertising & marketing
85%
Business services
15%
Clients
Midmarket ($10M - $1B)
40%
Small Business (<$10M)
40%
Enterprise (>$1B)
20%

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Our Story

Aurra Brands is a studio specializing in branding for technology and B2B services firms: cloud consultancies, cybersecurity, data and analytics, and IT services companies. We build brand identities, logo designs, websites, and AI-native design systems on a research foundation, drawing on a market intelligence background rather than aesthetic guesswork. Our track record includes 10 years of experience, 250+ clients served, and 100+ five-star reviews.

Meet the Team

Carly Cheton

Carly ChetonFounder & Lead Strategist

Brand strategist with a tech background. Clients include Johnson & Johnson, the European Union, HP, Atlassian, Conservation International, and Dartmouth College. Top 1% consultant on Upwork with all 5-star reviews. 250+ clients served.

What Sets Us Apart

Led by intelligence, not aesthetics

Our methodology is derived from our founder's background as a software market intelligence analyst. Every identity build starts with competitive analysis, category mapping, and a positioning thesis that will drive the brand strategy and substantiate all creative decisions.

All projects include an AI-native brand toolkit

Identity systems are no longer executed only by designers. We deliver AI Design Systems with all our projects, packaging your brand context, voice, and visual rules so your team can generate on-brand collateral on demand, at scale, with with governance built in.

Specialists in tech and B2B services

We build brands for cloud consultancies, cybersecurity firms, MSPs, and IT staffing. We speak your buyers' language on day one, which means fewer discovery cycles, faster approvals, and messaging that survives contact with a technical audience.

Locations (1)

2850 34th Street North St. Petersburg, FL, United States 33713

1

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