ASTERIADA

BACKGROUND

Please describe your company and position.

I am the CEO of Diabolique

Describe what your company does in a single sentence.

Bar with coffee, cocktails and soft drinks 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ASTERIADA to accomplish?

• Marketing audit

SOLUTION

How did you find ASTERIADA?

Referral

Why did you select ASTERIADA over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from ASTERIADA were assigned to this project?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Asteriada helped us understand and improve how AI systems see our venue. 
Asteriada conducted an AI Presence Audit for DIABOLIQUE to evaluate how major AI systems represent our bar online. The audit reviewed how platforms such as ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek describe our venue, including our location, concept, contact information, and overall business recognition.

We worked with Asteriada on an AI visibility audit for DIABOLIQUE, and the project gave us a much clearer understanding of how our bar is represented in AI-generated answers. Before the audit, we had not fully realized that AI systems could confuse our venue with other businesses that have a similar name. Asteriada tested several major AI platforms and showed us that while one model recognized DIABOLIQUE correctly, most others either lacked reliable information or associated the name with unrelated venues in other cities and countries. This was especially valuable because it highlighted a real visibility and reputation risk that would have been difficult for us to identify on our own. The audit was structured, practical, and easy to understand. Asteriada did not just point out problems; they explained why they were happening. They identified issues such as weak official sources, inconsistent digital signals, lack of structured data, and limited external references. Most importantly, they suggested a step-by-step strategy for improving our visibility and performance in AI-driven search. The recommendations included creating an official website or landing page, standardizing our business information across platforms, strengthening local directory presence, publishing AI-readable content about our concept, menu, location, and atmosphere, and monitoring how AI systems update their understanding over time. What we appreciated most was that the work connected technical AI visibility issues with real business outcomes: trust, brand perception, local discovery, and visit conversion. For a hospitality venue, it is important that guests can find accurate information quickly, and Asteriada helped us see where our current digital footprint was not strong enough and what exactly should be improved first. The team was analytical, detail-oriented, and clear in their communication. The final report was visually well-presented and gave us a concrete roadmap for improving how DIABOLIQUE appears in AI-driven search and recommendation systems. Overall, Asteriada helped us understand a new and increasingly important part of digital visibility. We would recommend them to hospitality businesses that want to improve how they are discovered and represented by AI systems. What was most impressive? Their ability to translate a complex topic — AI visibility — into clear, business-relevant insights and a practical step-by-step strategy for improving visibility and performance. What could be improved? Nothing significant. The audit was clear and useful. A possible next step would be ongoing monitoring after the recommended changes are implemented. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Asteriada helped us establish a measurable baseline for DIABOLIQUE’s AI visibility. The audit covered six major AI systems and showed that our average AI Presence Score was 25%, with 75% of responses being incorrect, uncertain, or unreliable. This gave us a clear picture of the visibility gap and the specific issues affecting our brand representation. The team then translated the findings into a prioritized, step-by-step strategy to improve our AI visibility, strengthen our digital footprint, and reduce misinformation risk.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was perfect on time

What was your primary form of communication with ASTERIADA?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciated that Asteriada approached the project as strategic advisors rather than salespeople. Their recommendations were based entirely on our current situation and priorities, and they never tried to upsell services we didn’t need. The advice felt objective, practical, and tailored specifically to our business.

Are there any areas for improvement or something ASTERIADA could have done differently?

Nope