Aries Web Solutions

BACKGROUND

Please describe your company and position.

I am the Admin of New Careers Academy (NCA)

Describe what your company does in a single sentence.

We provide coaching for defence exam courses like NDA, CDS, SSB, AFCAT and TA etc. to aspirants across India.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Aries Web Solutions to accomplish?

• Design a user friendly website
• Website SEO to improve our keywords rank in Google
• Create and Manage Social media Account and Google Ads
• Improve page loading speed as per Google's Page Insights tool
• Conversion rate optimization
• Add CTA buttons and forms to website to improve users interactions

SOLUTION

How did you find Aries Web Solutions?

Online Search

Why did you select Aries Web Solutions over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Aries Web Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for the web design and SEO, along with paid ads management, encompassed a comprehensive range of tasks and deliverables to enhance the online presence and visibility of the academy. The project aimed to attract more students, improve search engine rankings, and drive targeted traffic to the website. 

Here is a detailed overview of the scope of work: 

1. Website Design: 
   1. Conducted an in-depth analysis of the existing website to identify areas for improvement.
   2. Collaborated with the NCA Academy team to understand their brand, goals, and target audience. 
   3. Developed a modern and user-friendly website design that reflects the academy's brand identity. 
   4. Created a visually appealing layout, intuitive navigation, and optimized site structure for enhanced user experience. 
   5. Ensured mobile responsiveness and cross-browser compatibility to cater to a wide range of users. 
   6. Implemented a content management system (CMS) for seamless content updates and maintenance. 
2. Search Engine Optimization (SEO): 
   1. Conducted comprehensive keyword research to identify relevant and high-ranking keywords in the education industry. 
   2. Optimized on-page elements, including meta tags, headings, URLs, and content, to improve search engine visibility. 
   3. Conducted a thorough website audit and resolved any technical issues impacting search engine rankings. 
   4. Developed a targeted content strategy, including blog posts, articles, and guides, to provide valuable information to the target audience and improve organic rankings. 
   5. Implemented internal linking strategies to enhance website structure and improve user navigation. 
   6. Optimized website speed, mobile-friendliness, and user experience factors to align with search engine algorithms. 
   7. Monitored and analyzed website performance using analytical tools and made data-driven improvements. 
3. Paid Ads Management: 
   1. Conducted in-depth market research to identify target demographics and develop effective paid advertising strategies. 
   2. Created and managed targeted pay-per-click (PPC) campaigns on platforms such as Google Ads and social media platforms. 
   3. Developed compelling ad copies, optimized keywords, and managed bidding strategies to maximize campaign performance and ROI. 
   4. Monitored campaign metrics, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA), and made data-driven optimizations to improve campaign effectiveness.
   5. Provided regular reports and performance insights to the NCA Academy team to track the progress and success of the paid ads campaigns. 

Key Deliverables: 

• Modern and user-friendly website design with improved aesthetics and functionality. 
• Enhanced search engine visibility and organic rankings through effective SEO strategies. 
• Increased website traffic and targeted leads through optimized paid advertising campaigns. 
• Comprehensive keyword research and optimized on-page elements for improved search engine rankings. 
• Valuable and engaging content creation for blog posts, articles, and guides. 
• Regular performance reports and insights to track the progress and success of the website and paid ads campaigns. 

By delivering these key outcomes, along with paid ads management, aimed to position the academy as a leading educational institution, attract more students, and drive business growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This project yielded several measurable outcomes that demonstrated progress and success. Here are the key measurable outcomes achieved: 

1. Increased Website Traffic 
2. Improved Search Engine Rankings 
3. Higher Conversion Rates. 
4. Improved Return on Investment (ROI) 
5. Enhanced Brand Awareness. 
6. Positive User Experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Aries Web Solutions exhibited a high level of professionalism, responsiveness, and project management skills. They consistently delivered items on time, maintained clear communication, and displayed flexibility in accommodating our needs. Their proactive problem-solving approach and client-centric focus contributed to a positive project experience.

What was your primary form of communication with Aries Web Solutions?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets Aries Web Solutions apart and makes them impressive and unique is their unwavering commitment to delivering exceptional results. These guys stand out due to their expertise, customized strategies, proven track record, innovative techniques, transparent approach, and long-term focus. Their ability to consistently deliver exceptional results and provide a unique client experience sets them apart as a reliable and trusted partner in the realm of education website SEO and lead generation.

Are there any areas for improvement or something Aries Web Solutions could have done differently?

While Aries Web Solutions has demonstrated excellence in their services, there are a few areas where they could improve. Firstly, enhancing their project communication and documentation processes would further streamline collaboration and ensure all project requirements are met. Additionally, providing more detailed and regular progress reports would benefit clients who value transparency and want to stay informed about the project's status.