Archetype

Archetype is an AI strategy consultancy built around three things: strategy, implementation, and teaching, not just advice on a slide.

Strategy starts with the AI Risk & Opportunity Audit, a fixed-fee, virtually delivered diagnostic that gives a written roadmap of risks, opportunities and priorities before any real budget is committed, followed by deeper AI Strategy Engagements for firms ready to commit to a twelve-month plan.

Implementation is hands-on: agent building from a single well-scoped agent through to multi-agent systems running at scale, plus a Fractional AI Director option for ongoing senior oversight without a full-time hire.

Teaching runs through AI Executive Coaching: one-to-one work with partners and senior leaders so the judgement stays in-house rather than getting outsourced to a consultant indefinitely.

The work spans hospitality and retail businesses making AI work day-to-day (currently the most in-demand area), individuals and senior leaders, startups deciding what to build versus buy, and enterprise clients who need AI investment sequenced so leadership backs it.

Every engagement is fixed-fee and run by senior people only: the person who scopes the work does the work. Archetype is based in the Lake District, with clients across London, the North West and beyond.