Appify

BACKGROUND

Please describe your company and position.

I am the CEO of D.O.P.E. Golf

Describe what your company does in a single sentence.

D.O.P.E. Golf provides cutting-edge software that integrates real-time atmospheric data and ballistic computing to deliver highly accurate, personalized golf shot predictions for golfers of all levels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Appify to accomplish?

• Smart Phone Application Development and App Store Submission: To design, develop, and submit the D.O.P.E. Golf application to both the Apple App Store and Google Play Store, ensuring seamless functionality across iOS and Android platforms.
• Website Development: To create a user-friendly, visually appealing website that integrates with our app, supports customer onboarding, and facilitates seamless data input for big-box retailers, PGA professionals, and club fitting studios.
• Payment Software Solution: To implement a secure, efficient payment system within the app and website, supporting subscription management for both the Basic and Pro versions of our SaaS offering.

SOLUTION

How did you find Appify?

Referral

Why did you select Appify over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Appify were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. App Development (iOS & Android)

Deliverables:

Develop a mobile application for both iOS and Android platforms that integrates real-time atmospheric data and ballistic computations for precise golf shot predictions.
Implement the ability for users to input and store their unique launch data, including launch angle, spin rate, ball speed, and spin axis. Incorporate the Forecast Feature, allowing golfers to plan rounds by analyzing weather conditions and adjusting carry distances. Ensure seamless user experience, including registration, subscription management (Basic and Pro plans), and integration with partner hardware (e.g., Bushnell). Conduct rigorous testing for performance, usability, and security on both platforms.

App Store Submission:

Ensure compliance with both Apple App Store and Google Play Store guidelines for app approval.
Prepare and submit the D.O.P.E. Golf app to both stores, managing all necessary certifications, descriptions, and media assets.

2. Website Development

Deliverables:

Design and develop a user-friendly, responsive website that serves as a hub for the D.O.P.E. Golf platform.
Implement features allowing Introducers (big-box employees, PGA professionals, and club fitters) to manually input golfer launch data.
Integrate payment processing and subscription management for users to sign up for the Basic or Pro versions of the software.
Provide a back-end system for managing customer profiles, subscriptions, and data synchronization with the app.
Ensure security, scalability, and integration with third-party tools for enhanced user engagement.

3. Payment Software Solution

Deliverables:

Develop and implement a secure payment gateway within the app and website to manage subscriptions for D.O.P.E. Golf’s Basic ($10/month) and Pro ($14.99/month) plans.
Integrate subscription-based payment models, allowing automatic renewals and management of user payment information.
Ensure PCI compliance and adherence to industry standards for secure financial transactions.

4. Testing and Support

Deliverables:

Perform quality assurance testing across all deliverables to ensure a bug-free user experience on both mobile and web platforms. Provide post-launch support, including troubleshooting, regular updates, and maintenance services as needed.

Summary of Key Deliverables:

iOS and Android mobile applications with full functionality, including shot prediction, launch data input, Forecast Feature, and payment integration. Website with launch data input for Introducers, user onboarding, and subscription management. Payment solution for secure and reliable processing of recurring subscription payments. App Store submission and management, ensuring successful listing on both the Apple App Store and Google Play Store. 

Testing and ongoing support to ensure high performance and security post-launch.This scope ensures that D.O.P.E. Golf’s vision is fully realized, providing a seamless, integrated golf tech experience for users and partners.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful Launch of the D.O.P.E. Golf App:

The iOS and Android apps were successfully developed and approved by both the Apple App Store and Google Play Store. Both platforms received positive user feedback, with no major bugs or issues reported after launch, showing the app’s reliability.

Revenue Generation:

The integration of the payment system enabled consistent subscription revenue flow, showing early adoption of both the Basic ($10/month) and Pro ($14.99/month) plans.

Efficiency in Data Collection:

The manual input process for golf data on the website was proven effective, with the majority of Introducers able to input data within the target 5-minute window, optimizing user experience.

Partnership Integration Readiness:

The software was designed and built to integrate seamlessly with Bushnell hardware via Bluetooth, ensuring that golfers could easily sync their ball flight data for more accurate shot execution.

These outcomes reflect the successful execution of key objectives, providing a strong foundation for continued user growth, revenue generation, and market expansion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Appify demonstrated effective project management throughout the engagement with D.O.P.E. Golf. Key aspects of their project management include:

Timely Delivery:

Appify consistently met deadlines, delivering key milestones such as the iOS and Android app development, website launch, and payment system integration within the agreed-upon timeframes. This allowed D.O.P.E. Golf to launch the product on schedule, which was critical for building early market traction.

Responsiveness to Needs:

They maintained open lines of communication and were highly responsive to feedback and changing requirements. When adjustments or refinements were needed, they quickly adapted and implemented changes to meet evolving project demands.
CEO Involvement:

The CEO of Appify was personally very responsive and deeply involved in the project. Their hands-on approach ensured that all deliverables were completed on time and met the quality expectations of D.O.P.E. Golf. This leadership ensured accountability and swift resolution of any issues that arose during the development process.

Appify’s strong project management and responsiveness to our needs, combined with the CEO’s active involvement, contributed to a smooth execution of the project and successful delivery of all key objectives. Their ability to meet deadlines was crucial for our go-to-market strategy.

What was your primary form of communication with Appify?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What has impressed me most about Appify is their CEO's direct involvement in the project and their team's ability to quickly adapt to our evolving needs. Their proactive and hands-on approach ensured that every detail was meticulously managed, and any challenges were swiftly resolved. Additionally, their extensive experience in app development helped us, as first-time app creators, navigate the process with confidence. This combination of personal attention and technical expertise truly set them apart.

The app they developed for both iOS and Android, along with the website, exceeded our expectations in terms of performance, usability, and design. It seamlessly integrated real-time atmospheric data and ballistic computations, which were core to D.O.P.E. Golf’s vision. Their combination of exceptional service, timely delivery, flexibility, and deep expertise in app development made them a reliable and valuable partner. Given their hands-on approach and commitment to client success, I would highly recommend them to any business looking for a development partner.

Given the complexity of the project and the high level of customization required, the pricing was highly competitive compared to industry standards. The value Appify brought to D.O.P.E. Golf went beyond just the deliverables. Their expertise in app development, their ability to guide us through our first app project, and their responsive customer service added significant value to our investment.

Their team provided clear communication, expert guidance, and consistently delivered high-quality results on time and within budget. The CEO's hands-on involvement ensured that our needs were prioritized and addressed promptly, while their expertise helped us navigate the complexities of app development. The final product exceeded our expectations, making the entire process smooth and highly successful.

Are there any areas for improvement or something Appify could have done differently?

While Appify delivered excellent results and demonstrated strong project management, one area for improvement could be in providing more proactive updates during the project. This was mainly due to the geographic distance and time zone differences between Appify's software engineers and the D.O.P.E. Golf team, which sometimes led to delays in communication. 

Additionally, while the team was highly flexible and responsive to changes, having more detailed initial planning sessions could have potentially reduced the need for some mid-project adjustments. This issue was primarily because it was D.O.P.E. Golf's first time building an app, and we were still learning the process. However, Appify's team was instrumental in guiding us through these challenges, leveraging their extensive experience to help refine our vision and implement the best solutions.

Overall, these are relatively minor suggestions in an otherwise very successful collaboration.

BACKGROUND

Please describe your company and position.

I am the Director of Jant

Describe what your company does in a single sentence.

Mobile Application Delivery Service 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Appify to accomplish?

• To build a delivery service application for drivers
• To build a delivery service application for customers
• To launch the application and to service the application

SOLUTION

How did you find Appify?

Online Search

Why did you select Appify over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Appify were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project required two separate platforms one for drivers and one for customers. They both had to be linked to ensure efficient user experience. The facilities provided in both applications are as follows:

• User registration and login
• Booking the service
• Tracking of the service
• Provision of pricing 
• Payment for the service

Also provided as part of the same project was a dashboard for managing customers and drivers details.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Communication throughout the build was excellent, with weekly meetings to discuss plans and new developments as and when needed. All functionalities of the app run perfectly and the look of the app is exactly the user-friendly, simple design that was requested. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The app was built and ready for launch in the agreed timeframe. The team always kept communication open and response time to queries or additional requests was almost immediate even out of office hours, which was so helpful. Any changes to original requests were taken on board and implemented quickly and sent back for approval. Overall the experience with the team was wonderful, they were friendly, professional, and efficient.

What was your primary form of communication with Appify?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The additional support in areas that were new to us. Other companies would probably charge you extra for any additional work they were happy to help and always offered as much information and assistance to us as possible.

Are there any areas for improvement or something Appify could have done differently?

No. Very happy with the product and service in all aspects.

BACKGROUND

Please describe your company and position.

I work in engineering for Wellola

Describe what your company does in a single sentence.

The Wellola team believes only the sickest of the sick should be hospitalised and that the future of healthcare is preventative, community-based and supported by digital tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Appify to accomplish?

• We encountered multiple challenges, primarily stemming from deficiencies in our website.

SOLUTION

How did you find Appify?

• Online Search
• Referral

Why did you select Appify over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Appify were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They successfully integrated all the desired functionalities, incorporating a contemporary design with captivating animations and smooth transitions, all while ensuring an exceptional page loading speed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Appify created an incredibly resilient website for our company, comprising an extensive collection of 150 pages. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Appify was an exceptional experience. They provided a remarkable combination of expertise comparable to an enterprise-level vendor, while also delivering personalized support akin to a small company. One of the standout aspects of our collaboration was the exceptional communication. Appify proved to be highly flexible in this regard, offering various channels such as Slack and scheduling regular one-on-one meetings. 

Consequently, staying in touch with them was always effortless and efficient.

What was your primary form of communication with Appify?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Appify delivered the desired skill set and development processes akin to those of a prominent development company, all the while offering a personalized touch.

Are there any areas for improvement or something Appify could have done differently?

I'm not certain if Appify could have made any further improvements. They were truly exceptional, and many of the difficulties we faced were a result of our own lack of preparedness

BACKGROUND

Please describe your company and your position there.

The Golf Revolution app is based on a subscription model, where users can pay a nominal fee to play the sport in their nearby locations. The users can easily book simulations, practice bays, pro coaching sessions and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appify, and what were your goals?

Applify is helping us build a full-fledged mobile app for our idea for iOS and Android.

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The project covered 3 stages. Design, Development.

How many resources from the vendor's team worked with you, and what were their positions?

A total of 8 resources are working on our mobile project 1 scrum master, 1 Project Owner, 2 Flutter Developers, 1 Backend Developer, 1 UI Designer, 1 UX Analyst, and 1 Angular Developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their suggestions on improving the UI design for the user app and keeping the navigation easy for coaches really impressed us and the same reflects in our app.

Describe their project management style, including communication tools and timeliness.

Their team scheduled biweekly meetings and daily status updates that helped everyone on our side aware of the app's progress.

What did you find most impressive or unique about this company?

What's really impressive was a value-driven engagement with Appify. Their real-time feedback and honesty made it possible for us to think differently and ensure that the end product is a market fit.

Are there any areas for improvement or something they could have done differently?

Since day 1, things are moving forward smoothly. I think that their experience in planning sprints made it possible. So, I can’t think of any improvement areas.

BACKGROUND

Please describe your company and your position there.

I am the Founder and Director of MyBubble Ltd. MyBubble is a tech start-up that provides mobile technologies that brings people together to support each other's mental health.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appify, and what were your goals?

I hired Appify for UI/UX design as well as mobile application development. I had created the concept and sketch designs for the MyBubble application but I knew I needed to bring in expertise to make this a reality.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched online for mobile application developers and shortlisted three that I believed would understand what I was trying to achieve. After speaking with Appify, I knew they were the ones to choose. They understood the concept and most importantly, they were honest about what they were delivering. From research, I knew this would be a Minimum Viable Product that would help me establish product/market fit and test the concept.

Appify were the only developers that I came across that were realistic and passionate about creating an App that was released properly with users in mind at every stage. Rather than promise it would be an overnight hit from my ideas alone and simply develop from my sketches (which would have missed key links and stages for the user experience), they went through every screen and function with their own suggestions for me to consider and queries to create the best possible product.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope of the work included UI/UX design and the development of a cross-platform application for Android and iOS. This was created using Flutter which streamlined the process and made the work more efficient in the time and budget I had. The designs and sketches that I put together incorporate a lot of features and functionality that had to be balanced including user accounts, push notifications, an administrator backend portal, social links, API creation and integration, database backend that correctly validated different tiers and groups of users and much more.

How many resources from the vendor's team worked with you, and what were their positions?

A project manager was assigned to lead the engagement with a team of developers and UI/UX designers focussing on the deliverables. The project manager, in particular, was fantastic. As a start-up, business operations and requirements are very fluid and he was always on hand to explain where were at and how to improve the product offering.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

MyBubble was launched at the end of December 2021. In the last 2 and a half months, the App has been downloaded over 11,000 times internationally and holds a 5-star rating on both the Google Play Store and the Apple App Store. The most praise has been on the ease of use, user interface and unique concept.

Describe their project management style, including communication tools and timeliness.

The project manager was always available via Slack and having all communications in the one channel made everything much more transparent and easier to manage. In terms of timelines, the scope of the work slightly exceeded the estimated time assigned to the project. However, this was mainly due to the uniqueness of the concept requiring some innovation on their part and also slight tweaks or changes that I would suggest. They honoured their quote from the start despite the work requiring more time than initially scoped and were always communicative and transparent with progress.

What did you find most impressive or unique about this company?

Their initiative, flexibility and skill for solving problems quickly. The User Interface and design was flawless (and has been incredibly well received by users). What impressed me most was their willingness to try new things that could improve the App further or make functions more efficient for the users. It genuinely felt like they cared about the application and wanted to find the very best ways of making it a success.

Are there any areas for improvement or something they could have done differently?

I believe the only area of improvement could be weekly status reports that outline progress in the last 7 days, any delays in the last 7 days and then next steps for the next 7 days. However, I must say that they were always on hand to talk about the App whenever I wanted (sometimes day or night!) so this wasn't much of an issue.

BACKGROUND

Introduce your business and what you do there.

I’m the lead for chlamydia screening and health promotion at Brighton & Hove Sexual Health & Contraception Service, a National Health Service (NHS) organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appify?

We have a free condom scheme that gives young people in our local area access to condoms. Post-COVID-19 restrictions limited young people’s access to clinic appointments to find where they could access condoms or sexual health services. 

We wanted to create a digital solution and make the service app-based to bypass the need for clinic appointments and make our service more accessible for young people.

SOLUTION

What was the scope of their involvement?

Appify developed a digital solution for our health promotion program, including a mobile app and a backend website. We gave them a brief, and they built the wireframes and designed the UI/UX.

They developed an app that allows users over 16 to download a digital card without seeing a professional. Users under 16 have to see a clinician before accessing the service. Over-16s can watch a video with educational information about using condoms and where to access them. Then, they complete a quiz to test their knowledge, and when they pass that, they can unlock the app and use the services.

The Appify team also helped us modernize our data collection. In the past, users had to do paper data collection, send that to us, and we would input and analyze the information on our side. Now, the user inputs their data on the app. Then, users scan a QR code, and all their data is automatically uploaded to the backend website. We can access the backend to see how many condom packs are given out, by whom, and to whom, giving us control of our data. Each NHS site has a poster with a QR code, and the Appify team added a QR scanner to the app.

The team also included our over 100 collection sites across the city, including pharmacies, school nurses, drop-ins, and general practitioners. Currently, we have a monthly support package with Appify; they’re helping us iron out the bugs or any other issues with the app.

What is the team composition?

We work with Kirsty (Health Tech Lead).

How did you come to work with Appify?

Appify had already made a similar product for a different county, and we were looking to use a similar wireframe and reskin it to match our local branding and needs.

How much have you invested with them?

So far, we’ve spent around £10,000 (approximately $13,100 USD).

What is the status of this engagement?

We started working together in May 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’m really pleased with Appify’s work on the app —  it’s a brilliant product. We’ve had 1,300 downloads since we did a soft launch in September, and we haven’t promoted it anywhere; users have found it through clinicians and word of mouth. We plan to do a hard launch later this year and actively promote the app.

In terms of savings, the app has reduced clinic time. We’ve had 502 condom collections, and if young people can access condoms, they’re less likely to have unplanned pregnancies and STIs, which reduces clinic time. 

Because users over 16 don’t need to have a consultation, and most of our users are over 16, the app has also helped reduce staff training time. Previously, we’d been doing a three-hour training session for up to 20 professionals every three months. Now, we’re primarily working with school nurses and clinic staff to work with teenagers under 16. 

Additionally, the app has reduced paper costs, eliminating the need for paper cards, monitoring forms, and postage. There has been a massive reduction in time for data recording, collection, and inputting since we get the data automatically.

Appify has been really responsive regarding app support. They even offered us a lower price on maintenance because I’ve provided a lot of consultancy for them around how to build the app and how it could work for other local authorities. 

How did Appify perform from a project management standpoint?

They’re brilliant at project management, and they’ve met all their deadlines. We typically communicate via email or phone calls. 

During the first launch, we had a shared Google Doc where we would put issues we noticed, such as bugs, and they could update it when they’d fixed them. This allowed the entire team to know what was going on.

What did you find most impressive about them?

Appify really takes the time to listen to what we need. The background and reason for the app is my area of expertise, and I appreciate that they understand what we need and why and have come up with creative solutions. 

For example, we needed a way to prevent teenagers under 16 from accessing the app until they’ve consulted with a clinician. They helped us work around that issue with an unlock system. Appify also made tweaks to the data collection to ask for demographic data. Overall, they’ve been really responsive to how the project has evolved. 

Are there any areas they could improve?

No, I don’t think there’s anything they need to improve. 

Do you have any advice for potential customers?

My advice is to have a clear project plan for yourself. I’ve been really clear on exactly what I want and what my expectations are, so Appify has been able to work responsively to that.

BACKGROUND

Introduce your business and what you do there.

I am the founder and CEO of a start-up in the virtual at-home fitness space. We’re essentially a marketplace where fitness instructors can monetize their live and on-demand fitness content.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with K7 Tech?

I was looking for a tech team that could help us build out an MVP.

SOLUTION

What was the scope of their involvement?

K7 Tech built a native iOS application, handling everything from requirements gathering and choosing the best API options to identifying the best trading solution for us.

We had a rough layout for the UI and UX design to start, but as we were building out the MVP, they helped us fine-tune it. K7 Tech truly functioned as an in-house tech team, filling the role of a CTO.

What is the team composition?

We worked with three people, including a backend developer, a frontend developer, and their CEO, who functioned as a CTO.

How did you come to work with K7 Tech?

I found them through Clutch and chose them because I have some family background in Serbia, so I felt very comfortable with the culture and the language. There was no language barrier with them. We also chose K7 Tech because they seemed to be young and agile, and they have a start-up mindset, which we identified with.

At the end of the day, we felt very comfortable with them, and they seemed very trustworthy. We were proved right in this.

How much have you invested in them?

We spent around $30,000 with K7 Tech.

What is the status of this engagement?

We worked with them from September–December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything works the way that it’s supposed to, and general user feedback has been extremely positive. We also had another tech team review the code afterward as well.

K7 Tech met the collection of requirements and objectives we put together while understanding that our project was very budget sensitive. As a startup, we were fully bootstrapped, and all that money essentially came out of our own pockets. They made sure that we stayed within budget and within the timeline.

How did K7 Tech perform from a project management standpoint?

Overall, communication was amazing. We had daily stand-up calls in the mornings and knew what they were working on at any given time. We also used Jira as a project management tool, which gave us insight into all the specific tasks.

K7 Tech was extremely responsive. We used Zoom for all the meetings and Slack as a communication tool for daily interaction.

What did you find most impressive about them?

We were hard on them at the beginning because they were a third-party, we were investing a lot of money, and we wanted to make sure that they delivered what we expected. They really, really delivered.

K7 was very upfront about everything, and they didn’t promise us anything that they couldn’t deliver. They were very trustworthy, hardworking, and easy to work with. It didn’t feel like we were working with a third party at all.

Are there any areas they could improve?

Their experience level will improve with time, as they are quite young.

Do you have any advice for potential customers?

Be open and transparent. Lay out exactly what you’re looking for and be a team player.

BACKGROUND

Please describe your company and your position there.

Solo product manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire K7 Tech, and what were your goals?

Develop responsive map-based web app to aggregate London street food sellers.

SOLUTION

How did you select K7 Tech and what were the deciding factors?

The collaboration and work they did on my blog were great so it was not hard to pick them for further projects like this one.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Map-based interactive UI using mapbox. Search using Algolia. Search queries happen accross location, time, vendor name and tag which is a rather high degree of complexity. Street food vendors organised by street food market.

Listings with params such as food tags, description, hero image, logo image, gallery, dietary restrictions etc Admin dashboard integration in Airtable. Full signup and sign in flows. Dashboards for 4 different types of users.

How many people from the vendor's team worked with you, and what were their positions?

FE Engineer and BE Engineer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project is still to be launched but we are 1-2months away from launch which is a rather big achievement given the amount of features.

Describe their project management style, including communication tools and timelines.

We are collaborating using Slack, Notion and Zoom. Has always felt super frictionless and smooth. We have a few sync calls and the rest is communicated via slack with the use of video and images as well. All very prompts and crisp. The two engineers can also coordinate between them without the need of a separate project manager inbetween.

What did you find most impressive or unique about this company?

Very reliable, the updates are consistent, they also read between the lines and can fill in the details of requirements. They often took initiative to add something even if it was not in the spec but it was always spot on.

It is great cos it means that i dont need to do all the hard thinking, I can rely on them to add some exprtise and judgement to the development part.

Are there any areas for improvement or something they could have done differently?

Not from their end. All good.

BACKGROUND

Introduce your business and what you do there.

I’m the digital delivery manager for a multichannel marketing company. We’re essentially a technology-led marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appify?

We needed a partner to help create a game for one of our clients. The initial idea was to build a game for customers to play that would also collect their information, allowing us to retarget them. It started as a simple idea that grew as a result of COVID-19.

SOLUTION

What was the scope of their involvement?

Initially, we planned to update a product's design and ship it back to our client. Our client updated requirements during the project. We transformed the project from an off-the-shelf game into a mobile platform. The final product wouldn't be locked to a specific device.

Their team helped us navigate through the shift in our parameters resulting from the COVID-19 pandemic. They made the app compatible with all devices. 

What is the team composition?

There was only supposed to be 3–4 people working on the project. At one point, the client asked for a change that needed to be implemented quickly. A couple of extra people worked on the project at that time to complete the change by the next morning.  

How did you come to work with Appify?

We initially found them through a recommendation and then worked with them on a website redevelopment project. On that occasion, they worked on the design and exceeded our expectations.

How much have you invested with them?

We spent about £35,000 pounds (approximately $47,000 USD) on their services.

What is the status of this engagement?

The project began in October and ended in November 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t been able to fully measure the success of the project because the game will be live until December 24th. However, we’ve currently received quite a lot of consumer information, which was our initial aim. We’re about 10% ahead of projected targets.

How did Appify perform from a project management standpoint?

They performed excellently from communication and project management standpoints. We communicated through phone and email. It was really easy to deal with them in every way.

What did you find most impressive about them?

They understood straight away that it wasn’t us coming to them with challenges. Their team understood that those challenges were our client’s needs. They were attentive and on board with everything straight away. There was never a hurdle too big for them to jump over.

Are there any areas they could improve?

No, they were fantastic.

Do you have any advice for potential customers?

We had a large discovery session with our client. It may be helpful for future clients to dig deep and include Appify in the discovery process.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a mobile mental health application that helps people manage their gambling addiction. It’s a self-help app that utilizes cognitive behavior therapy and elements of mindfulness as well. It helps people change the way they think, feel, and behave towards gambling, and following that, hopefully, create positive behavior change in leading people not to gamble anymore. We’re in the App Store and Google Play Store or people can download the app straight from us. We’re also trying to work with organizations that are already in this space and treating people with gambling addiction and give us access to high-risk players. There are three of us involved in the project. We’re also junior doctors working full-time working in health service in the UK as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appify?

We needed someone to develop our app.

SOLUTION

What was the scope of their involvement?

They developed the app for us in iOS and Android. They built the app on a cross-platform basis. They used React Native. They offered to do the design but we have a friend who had already done a lot of our designs before we actually spoke to Appify. They do our maintenance. We don’t have an in-house technology team. They do a lot of the work for us.

What is the team composition?

We worked with a fairly small team. We worked with around 8-10 people. Every single one of them was outstanding. They’ve all been excellent. Chris (Non-Executive Director) was our main go-to person. We’d always liaise with him who would then liaise with the other developers.  

How did you come to work with Appify?

I found them through a web search.

How much have you invested with them?

It was £40,000 (approximately $54,000 USD) initially and then we integrated a payment solution which bumped the cost up to just over £50,000 (approximately $67,000 USD). Now we’re paying them for their ongoing maintenance costs.

What is the status of this engagement?

We started working together in March 2020 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we started the project, we scoped out all the work with them. We had a fixed budget as a startup. We had shown them what we wanted the app to look like and what we expected to be done when the final app is complete but we kept on feeding them bits of graphic design work, all the content that was in the app.

They made a little bit of an underestimation of how much work was involved. Halfway through the journey, they realized there was a lot more work involved than the first scope. They agreed to get the app done with a fixed fee. They took all the charges and extra work and swallowed them. They didn’t charge us any more for the further work that they did. We’re very happy with them. Everyone whom we speak to say they really like the app. There were bugs but they fix them quickly.

How did Appify perform from a project management standpoint?

Chris was always available when we wanted to discuss things or change things. They’re very flexible. Chris led everything for us. We’re really happy working with him. He’s very experienced in this field and gave us a lot of help and understanding of what we should be doing.

In terms of payment, since we’re a startup, they’ve been very flexible with us. They finished all the work but we haven’t paid them the full amount yet. They’re very understanding of our situation and that cash flow is difficult for us because we are a startup. They outsource the development side of things to people in other countries. We’ve talked with people in Poland and India. Chris would tell them what to do but we still got on calls with everybody.  

What did you find most impressive about them?

Even if there was any business advice we wanted or anything from their experience on how things should look, how they should work, and what kind of functionality we should go for, they held our hand through the journey. They’re very helpful.

Are there any areas they could improve?

The project took longer than we were hoping at the beginning but it was because of an underestimation of how much work was involved. We kept on feeding them information as well which didn’t help.