American Explainer Videos

BACKGROUND

Please describe your company and your position there.

I am Sr Design Manager and I am working with Pixo Webs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire American Explainer Videos, and what were your goals?

Pixo webs was invited to produce and animate a series of anti-vamping web advertisements for The MDoH The Vape Experiment is an informative program conceived by the MDoH in an effort to inform a new group of tobacco users about the dangers of using electronic rollups (vaping). To help reach this audience in a fresh way, the Vape Experiment needed a fresh look and concept. The idea is that since not much is known about vaping, users of e-cigarettes are unwitting members in a unsafe experiment with surprisingly scary results.

SOLUTION

How did you select this vendor and what were the deciding factors?

The team used storyboards and visuals for three short trials, advertisements which were adapted to fit desktop, mobile, and tablet formats. The style at hand contained illustrations, writings, and typewriting, looking like a page out of a mad scientist’s workroom periodical. The visuals are blindingly morose, portraying a mind in a jar, lungs turning dark with asphalt, and ghostly watches fluctuating in formaldehyde.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Information about the risks associated with smoking tobacco has been widely available for a long time now, and as a result of periods of investigation, it can be securely said that hardly anyone in Western countries picks up a rollup without knowing the risk. However, today’s newest generation of teens and young adults are picking up a new habit: vamping. And unlike traditional cigarettes, not so much is known about the side-effects of using this new nicotine creation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In order to take the the ads to the next level, American Explainer videos sound designers laid in a music track with a fun, yet sinister tone – and combined it with subtle vaping sounds, coughs, and typewriter sound effects to complement the animations.

Describe their project management style, including communication tools and timeliness.

frame rate approach, resulting in rugged, cartoony motion design.

What did you find most impressive or unique about this company?

Refer by local clients

Are there any areas for improvement or something they could have done differently?

They did a great job.

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer 

Describe what your company does in a single sentence.

We are an App development Company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire American Explainer Videos to accomplish?

• Increase Awareness
• Show our Process

SOLUTION

How did you find American Explainer Videos?

Online Search

Why did you select American Explainer Videos over others?

• High ratings
• Good value for cost
• Company values aligned

What was the size of American Explainer Videos’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our esteemed app development company was seeking to enhance its online presence and attract potential clients so we decided on a comprehensive video marketing campaign. Our goal was to develop a series of explainer videos that not only promote our brand but also showcase our complete app development process to a wider audience. The objectives of our video marketing campaign were threefold: branding, awareness, and content marketing.

By creating engaging and informative videos, we aim to build a strong and recognizable brand that resonates with our target audience. We also seek to increase awareness of our company and the services we offer through targeted distribution across various social media platforms.

Furthermore, our content marketing strategy emphasizes the importance of providing value to our audience through educational and informative content. By showcasing our app development process, we aim to provide valuable insights and knowledge to our viewers, positioning ourselves as thought leaders within the industry. Through our videos, we aim to strengthen our brand, increase awareness of our services, and provide valuable content to our audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion of Animated Videos
• Website and Branding Material
• Marketing of Videos on online platforms

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was good with communication and on-time deliveries. turn around times were great

What was your primary form of communication with American Explainer Videos?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Time frames, Quality and Responsiveness

Are there any areas for improvement or something American Explainer Videos could have done differently?

None