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AEV is your ultimate way to get the best video made for your brand. We specialize in creating 2D Animation, 3D Animation, Whiteboard Videos, Motion Graphics, Typography, Screencast, and Animated Explainer Video.
"They did a great job."
American Explainer Videos produced multiple animated videos for the client of a web design company. Each video's purpose was to discourage young adults from smoking or vaping.
"They did a great job."
Sep 14, 2021
The client was pleased with the outcome of the video. In fact, they loved its fun, yet sinister soundtrack, which blended perfectly with the visual elements. Overall, American Explainer Videos's video production skills and creativity lived up to expectations.
The client submitted this review online.
Please describe your company and your position there.
I am Sr Design Manager and I am working with Pixo Webs.
For what projects/services did your company hire American Explainer Videos, and what were your goals?
Pixo webs was invited to produce and animate a series of anti-vamping web advertisements for The MDoH The Vape Experiment is an informative program conceived by the MDoH in an effort to inform a new group of tobacco users about the dangers of using electronic rollups (vaping). To help reach this audience in a fresh way, the Vape Experiment needed a fresh look and concept. The idea is that since not much is known about vaping, users of e-cigarettes are unwitting members in a unsafe experiment with surprisingly scary results.
How did you select this vendor and what were the deciding factors?
The team used storyboards and visuals for three short trials, advertisements which were adapted to fit desktop, mobile, and tablet formats. The style at hand contained illustrations, writings, and typewriting, looking like a page out of a mad scientist’s workroom periodical. The visuals are blindingly morose, portraying a mind in a jar, lungs turning dark with asphalt, and ghostly watches fluctuating in formaldehyde.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
Information about the risks associated with smoking tobacco has been widely available for a long time now, and as a result of periods of investigation, it can be securely said that hardly anyone in Western countries picks up a rollup without knowing the risk. However, today’s newest generation of teens and young adults are picking up a new habit: vamping. And unlike traditional cigarettes, not so much is known about the side-effects of using this new nicotine creation.
Can you share any outcomes from the project that demonstrate progress or success?
In order to take the the ads to the next level, American Explainer videos sound designers laid in a music track with a fun, yet sinister tone – and combined it with subtle vaping sounds, coughs, and typewriter sound effects to complement the animations.
Describe their project management style, including communication tools and timeliness.
frame rate approach, resulting in rugged, cartoony motion design.
What did you find most impressive or unique about this company?
Refer by local clients
Are there any areas for improvement or something they could have done differently?
They did a great job.