Altaxa

BACKGROUND

Please describe your company and position.

I am the Executive Account Manager of Branziba

Describe what your company does in a single sentence.

Branziba - Performance Branding Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altaxa to accomplish?

• Web development services

SOLUTION

How did you find Altaxa?

Referral

Why did you select Altaxa over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Overview:

Development of a high-performance, user-friendly, and scalable website.
Key Deliverables:

• Discovery and Planning:
  • Detailed project plan
  • Requirement specifications document
  • Competitor analysis report
• Design:
  • Wireframes and prototypes
  • Design mockups
  • Finalized UI/UX design
• Development:
  • Fully developed website (front-end and back-end)
  • CMS integration
  • Database schema and structure
  • API documentation
• Testing:
  • Test cases and test reports
  • UAT feedback and resolution documentation
• Deployment:
  • Live website
  • Deployment documentation
• Post-Launch Support:
  • Maintenance schedule
  • Training manuals and user guides
  • Support contact information

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Website Traffic:
  • Metrics: Number of visitors per month, unique visitors, page views.
  • Outcome: Traffic increased by 30% within three months of the new website launch.
• Improved User Engagement:
  • Metrics: Average session duration, bounce rate, pages per session.
  • Outcome: Average session duration increased by 25%, and bounce rate decreased by 15%
• Faster Page Load Times:
  • Metrics: Page load time (seconds), time to interactive (TTI), first contentful paint (FCP).
  • Outcome: Page load time reduced by 50%, achieving an average load time of under 2 seconds.
• Improved SEO Performance:
  • Metrics: Search engine rankings, organic search traffic, number of indexed pages.
  • Outcome: Organic search traffic increased by 40%, with several keywords ranking on the first page of search results.
• Better Mobile Responsiveness:
  • Metrics: Mobile traffic, mobile bounce rate, mobile conversion rate.
  • Outcome: Mobile traffic increased by 50%, and the mobile bounce rate decreased by 20%.
• Increased Customer Satisfaction:
  • Metrics: Customer feedback, Net Promoter Score (NPS), user satisfaction surveys.
  • Outcome: User satisfaction surveys indicated a 90% satisfaction rate, with a significant increase in positive feedback.
• Higher Website Availability and Stability:
  • Metrics: Uptime percentage, number of reported issues, response time to issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Altaxa employed a structured and efficient project management approach, ensuring seamless execution and delivery of the web development project. Their methodology included:

• Agile Methodology:
  • Sprints: The project was divided into multiple sprints, each with specific goals and deliverables. This ensured continuous progress and adaptability to changing requirements.
  • Regular Updates: Weekly progress meetings and reports kept all stakeholders informed and aligned.
• Clear Communication:
  • Communication Channels: Utilized various communication tools such as email, Slack, and project management software (e.g., Jira, Trello) to ensure timely and effective communication.
  • Point of Contact: A dedicated project manager was assigned to handle all communications, addressing any concerns promptly.
• Detailed Planning:
  • Project Plan: A comprehensive project plan with timelines, milestones, and deliverables was created at the outset.
  • Risk Management: Potential risks were identified early, and mitigation strategies were put in place.
• Quality Assurance:
  • Testing: Rigorous testing phases were incorporated, including unit testing, integration testing, and user acceptance testing (UAT).
  • Feedback Loop: Regular feedback sessions were held to ensure the project met all requirements and expectations.

What was your primary form of communication with Altaxa?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Altaxa was their exceptional project management and responsiveness. They consistently delivered on time, adapted flexibly to changing requirements, and maintained clear and effective communication throughout the project. Their commitment to quality and client satisfaction, combined with a structured approach, make them a standout partner in web development services.

Are there any areas for improvement or something Altaxa could have done differently?

Not that I can think of