THE AKYN

BACKGROUND

Please describe your company and position.

I am the Owner of The Naked Wear

Describe what your company does in a single sentence.

### Naked Wear — Fashion & E-Commerce Brand Naked Wear is a contemporary streetwear and lifestyle brand built around self-expression through minimal statement apparel. The concept transforms thoughts, emotions, humor, and personality into wearable designs—allowing customers to express what they may not always say out loud. The brand combines minimalist visual direction, statement-driven designs, made-to-order production, and a modern direct-to-consumer e-commerce experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire THE AKYN to accomplish?

• Launch an online store for a print-on-demand streetwear brand with a look that stood apart from generic print-on-demand templates, and a buying flow that worked properly on phones.

SOLUTION

How did you find THE AKYN?

• Online Search
• Referral

Why did you select THE AKYN over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from THE AKYN were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

### Scope of Work & Key Deliverables THE AKYN supported the development of Naked Wear from brand concept to a complete e-commerce experience, with a strong focus on branding, website development, product presentation, and digital growth strategy. **Key deliverables included:** * Shopify e-commerce website design and development * Brand identity and creative direction * UX/UI design and mobile optimization * Product catalog and collection structure * Product page development and conversion optimization * Brand messaging and copywriting * Made-to-order e-commerce integration * Social media and Instagram integration * SEO structure and product optimization * Promotional and customer acquisition strategy * Email capture and retention elements * Shipping, returns, FAQ, size guide, and customer support infrastructure The objective was to create a distinctive fashion brand and digital storefront that communicates Naked Wear’s identity while providing a clean, intuitive, and conversion-focused shopping experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

### Measurable Outcomes & Results The project successfully transformed Naked Wear from a brand concept into a fully functional direct-to-consumer fashion platform with the infrastructure required for online growth. **Key outcomes included:** * Successfully launched a complete Shopify e-commerce storefront * Developed a cohesive brand identity across web, product, and social channels * Established a scalable made-to-order fulfillment model * Built and organized multiple product collections and statement-driven designs * Created a responsive, mobile-optimized customer experience * Implemented product discovery, quick-view, and conversion-focused shopping features * Established worldwide shipping capabilities through fulfillment partners * Created the foundation for SEO, social media, email marketing, and paid acquisition * Developed a scalable platform capable of supporting future product drops and collection expansion The project delivered both the creative identity and technical e-commerce foundation needed to grow Naked Wear as a modern direct-to-consumer fashion brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

### Project Management & Communication THE AKYN managed the project with a clear understanding of both the creative and commercial sides of building an e-commerce fashion brand. Deliverables were handled efficiently, and the team remained responsive throughout the design, development, and revision process. Feedback was implemented quickly, and THE AKYN was flexible as the brand direction evolved. Rather than focusing only on website development, they considered the complete customer experience—from brand positioning and product presentation to mobile usability and conversion. Overall, the process was collaborative, responsive, and focused on delivering a polished final product aligned with Naked Wear’s vision.

What was your primary form of communication with THE AKYN?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

### What We Found Most Impressive What impressed us most about THE AKYN was their ability to take an idea and translate it into a digital identity. They understood that Naked Wear was not simply about selling T-shirts—it was about self-expression and creating apparel that communicates personality, emotion, and attitude. Their ability to combine branding, creative direction, e-commerce strategy, and technical execution under one project made the collaboration particularly valuable.

Are there any areas for improvement or something THE AKYN could have done differently?

### Areas for Improvement There were no significant issues during the project. If anything, more structured progress updates at certain stages could have provided additional visibility as multiple creative and technical elements were being developed simultaneously. However, THE AKYN remained responsive whenever feedback or revisions were needed, and changes were implemented efficiently. Overall, the experience was positive and the final result aligned well with our expectations.

BACKGROUND

Please describe your company and position.

I am the CoFounder of Doggie Hush

Describe what your company does in a single sentence.

**Doggie Hush — Pet Wellness & E-Commerce Brand** Doggie Hush is an innovative pet wellness brand specializing in noise-buffering headphones designed to help dogs feel calmer and more comfortable in loud environments. Built as a direct-to-consumer e-commerce business, the brand combines thoughtful product design, digital marketing, social media, and customer-focused storytelling to serve dog parents around the world.
The brand focuses on helping dogs navigate stressful situations such as fireworks, thunderstorms, travel, grooming, concerts, and other high-noise environments while maintaining a modern and recognizable visual identity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire THE AKYN to accomplish?

• Replace an outdated website with one that reflects the firm's actual engineering capability, and make it work properly on phones for site visitors and buyers.

SOLUTION

How did you find THE AKYN?

Referral

Why did you select THE AKYN over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from THE AKYN were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

### Scope of Work & Key Deliverables Developed and managed Doggie Hush as a direct-to-consumer pet wellness e-commerce brand, overseeing the project from brand development through digital sales and growth. **Key deliverables included:**

• E-commerce website development and Shopify store management
• Brand identity and visual direction * Product positioning and go-to-market strategy
• Product page and conversion optimization * Meta and social media advertising strategy
• Instagram content and influencer/UGC collaborations
• Amazon marketplace expansion and product listings
• Customer experience and retention strategy
• Email marketing and promotional campaigns
• Product photography, creative assets, and advertising content
• Inventory, fulfillment, and day-to-day e-commerce operations
• SEO and digital brand presence
• Performance monitoring and ongoing optimization

The overall objective was to build Doggie Hush into a recognizable pet wellness brand centered around helping dogs feel safer and more comfortable in loud and stressful environments, while creating a scalable multi-channel e-commerce operation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

### Measurable Outcomes & Results Doggie Hush successfully progressed from a product concept into an established multi-channel e-commerce brand with measurable customer demand and an expanding digital presence. **Key outcomes included:**

• Generated 360+ direct-to-consumer orders through Shopify
• Generated $12,000+ in Shopify sales during the measured growth period
• Expanded the brand from Shopify into the Amazon marketplace
• Developed multiple product variations, including Doggie Hush Classic and Doggie Hush Pro
• Built an active social media presence supported by customer-generated content and influencer collaborations
• Established repeatable Meta advertising, promotional, and customer acquisition campaigns
• Created a growing library of real customer photos, videos, testimonials, and product-use stories
• Expanded the product catalog beyond the core Doggie Hush product
• Built the operational foundation for inventory management, fulfillment, customer support, and international shipping
• Established Doggie Hush as a recognizable niche brand focused on canine noise protection and comfort

The project demonstrated successful product validation, consistent customer acquisition, marketplace expansion, and the development of a scalable e-commerce infrastructure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

### Project Management & Communication The project was managed efficiently with clear communication and a well-organized workflow. Key milestones and deliverables were completed on time, and communication remained consistent throughout the development process.
They were highly responsive to our needs, quickly incorporating feedback, making requested revisions, and adapting to changes as the project evolved. They also provided practical recommendations when needed rather than simply following instructions, which helped improve the overall quality of the final product. Overall, the process was collaborative, responsive, and reliable, with a strong focus on meeting our business goals and delivering a high-quality result.

What was your primary form of communication with THE AKYN?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

### What We Found Most Impressive What impressed us most was their ability to understand our vision quickly and turn it into a polished, functional website. They didn’t just focus on the technical side—they understood our brand, target audience, and business goals.
Their combination of creativity, responsiveness, and attention to detail made the experience stand out. They were also flexible with feedback and consistently found practical solutions without overcomplicating the process.

Are there any areas for improvement or something THE AKYN could have done differently?

### Areas for Improvement There were no major areas of concern. If anything, providing more frequent progress updates during certain stages of the project could have made the process even more transparent. However, communication was always responsive when needed, and any feedback or requested changes were handled quickly.