Agencia Buffalo

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Ipsum Broker de Seguros, an insurance brokerage firm based in Argentina. We work directly with brokers, and while we have our headquarters in Buenos Aires, many of the people we work with are based in different regions of the country. Our role is to accompany the sales process and provide training.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Agencia Buffalo?

We hired them to help us with marketing and social media.

SOLUTION

What was the scope of their involvement?

Agencia Buffalo provides us with marketing services, including social media marketing (SMM). Initially, we had numerous sessions with their team to define our target audience and provide them with guidelines for what we wanted to achieve. 

The team mainly does SMM on LinkedIn, which is a key tool for us to connect with our prospective clients, other companies, and brokers. Agencia Buffalo has also helped us with website development. 

What was the team composition?

Juan (UX & Visual Designer) and Gonzalo (Founding Partner) are in charge of everything related to our website. We also work with another teammate from Agencia Buffalo who’s in charge of LinkedIn. 

How did you come to work with Agencia Buffalo?

We found them through a referral. 

How much have you invested in them?

We’ve spent less than $5,000.

What is the status of this engagement?

We started working together around June 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Agencia Buffalo’s work, our website has more traffic. Besides improving our metrics, our goal was to consolidate our brand identity and strategy. When we started working with them, we weren’t very clear about the message we were transmitting, and Agencia Buffalo has helped us change that. Therefore, they’ve met our goals so far. 

How did Agencia Buffalo perform from a project management standpoint?

The team respects our established budget, so we haven’t had any issues. They’re also very good in terms of deliverables and deadlines. We have periodic meetings to discuss schedules and address our needs. 

Agencia Buffalo has been very flexible in adapting to our requests and last-minute needs, which often come up in our industry. We communicate mostly via email, Zoom, WhatsApp, and meetings.

What did you find most impressive about them?

Agencia Buffalo is a young and flexible team. They’re great at planning but also have the flexibility to adjust as things change. 

Are there any areas they could improve?

Our business is very specific; we don't sell products but services, and they’re not directed at the final consumer. Therefore, it has been hard for us to explain our company and for them to define our end clients. However, we understand that this issue is due to our hard-to-understand business.

BACKGROUND

Introduce your business and what you do there.

I’m a manager at a personal insurance company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Agencia Buffalo?

We hired them to do everything related to image and communications for us. This also included the development of our website and management of our social media accounts.

SOLUTION

What was the scope of their involvement?

Agencia Buffalo started the engagement by developing and designing our website from scratch. After that, they’ve been providing us with SMM support; they manage our Instagram, Linkedin, and Facebook accounts and create content for each platform. Additionally, their team helps us create communication pieces for different purposes, such as when we plan to participate in events or when we need merchandising materials.

What was the team composition? 

We work with four people from their side, including a social media manager and two content managers.

How did you come to work with Agencia Buffalo?

They were recommended to us.                                                                                                                   

How much have you invested in them?

We’ve spent about 5 million Argentine pesos (approximately $29,000 USD).

What is the status of this engagement?

We started working with them in April 2022, and it is an ongoing collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our LinkedIn followers have increased by 300. We’ve just started our online journey, so we’re not investing in advertising yet; the main goal of the project is to establish a presence. We also recently participated in an event to get new contacts and leads, and we’ve surpassed our expectations thanks to the tools they’ve provided us with.  

How did Agencia Buffalo company perform from a project management standpoint?

We didn’t have any issues with them from a project management standpoint. They work with us really well, adhere to deadlines, and stay within budget. We use Trello as a project management tool and communicate using Google Meet and Zoom. We also have in-person meetings at times.

What did you find most impressive about them?

We’re impressed with their proactiveness and readiness to help us meet our needs.

Are there any areas they could improve?

I’m honestly very happy with their work, so I couldn’t point out anything that Agencia Buffalo could improve on. 

Do you have any advice for potential customers?

I recommend working with Agencia Buffalo. If you do so, make sure to clearly define the requirements of your project and be open to their ideas and suggestions.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a cannabis equipment company focused on cultivation.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Agencia Buffalo?

We needed help to develop our website.

SOLUTION

What was the scope of their involvement?

Agencia Buffalo developed our WordPress website using HTML and Java as the main technologies. The site is informational, and visitors can also buy our products there. In addition, their team designed the site, created animations for it, and took over brand development tasks. We had a prototype of the website, and they worked over that. Once we approved it, they started developing the product.

What was the team composition? 

I worked directly with a project manager and an art director from their team.

How did you come to work with Agencia Buffalo?

We found them through a Google search, and we chose them because of their costs and because their website stood out from other potential agencies.                                                                                                                                                                                                                   

How much have you invested in them?

We spent around $4,000 with them.

What is the status of this engagement?

We worked together from June 2021–September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were always very clear, delivered the website on time, and met our expectations. In addition, Agencia Buffalo’s team was also willing to promptly make any changes we’d request. Overall, they did a great and swift job.

How did Agencia Buffalo company perform from a project management standpoint?

When we started with the project, they provided a work schedule with a list of deliverables. Regarding communication, we used email and Google Meet.

What did you find most impressive about them?

They’re great with UX design.

BACKGROUND

Introduce your business and what you do there.

I’m a project coordinator at a family insurance company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Agencia Buffalo?

We hired them for social media management (SMM), web design, and visual content creation.

SOLUTION

What was the scope of their involvement?

Agencia Buffalo provides us with SMM and web design services. They also create visual content for marketing purposes, including AV content. The team always submits their work for approval before final delivery. 

What was the team composition? 

I work with a teammate in charge of social media. Meanwhile, Gonzalo (Founding Partner & Creative Director) and Juan (UX & Visual Designer) work on the design and AV content creation. 

How did you come to work with Agencia Buffalo? 

They were already our partners when I joined the company, so I’m unsure how we found and hired Agencia Buffalo.

What is the status of this engagement? 

They’ve worked with us since June 2018, and our collaboration is ongoing. We pay them a monthly fee.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re a small company, and thanks to Agencia Buffalo’s work, we now have a website. Our manager used to be in charge of social media, and now that Agencia Buffalo handles that, we have more ideas, good follow-up, and an agenda, so they’ve helped us improve in that regard. 

We’ve continued our collaboration with the team because they’ve always delivered on time, and we like the content they create. Moreover, the team is flexible, so we feel comfortable working with them and trust their results.

How did  Agencia Buffalo company perform from a project management standpoint?

They always deliver by the deadline and comply with our budget planning. We primarily communicate via phone calls, Whatsapp, and email and use Trello as a project management tool.

What did you find most impressive about them? 

I’m impressed with Agencia Buffalo’s ability to adapt to any changes in plans. We tend to make changes through our processes, and they always respond to that and adjust to our needs. 

Are there any areas they could improve?

There’s nothing they need to improve; we’re pretty satisfied with their work.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing & RevOps of Extendeal

Describe what your company does in a single sentence.

Extendeal is a SaaS that compares prices from multiple drugstores, identifies offers, and selects the lowest prices, achieving a smart purchase in the daily replacement of pharmacy purchases

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Agencia Buffalo to accomplish?

Design and implementation of institutional website

SOLUTION

How did you find Agencia Buffalo?

Referral

Why did you select Agencia Buffalo over others?

• High ratings
• Close to my geographic location

How many teammates from Agencia Buffalo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and implementation of the new Extendeal Pharma website. The project consisted of a rebranding of the brand and implementation of the institutional website according to that rebranding.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivery date, Design

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always responded in a timely manner

What was your primary form of communication with Agencia Buffalo?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Flexibility in changes during the process

Are there any areas for improvement or something Agencia Buffalo could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and your position there.

I'm Director of Acquisition, responsible for sales marketing for Latam markets where we offer office space

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Agencia Buffalo?

Custom HTML templates to increase reservations

SOLUTION

How did you select this vendor and what were the deciding factors?

The vendor was recommended by a team member who has previously worked with Agencia Buffalo

Describe the project in detail and walk through the stages of the project.

We meet with the agency and discuss the scope and needs of the project. The agency sent a proposal for the design and executed according to the feedback provided.

How many resources from the vendor's team worked with you, and what were their positions?

A PM and a designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This new solution increased reservations and engagement

How effective was the workflow between your team and theirs?

The PM has available to work with us and go over our feedback consistently

What did you find most impressive or unique about this company?

We really appreciated the recommendations that Agencia Buffalo shared with us. It was clear they have a pretty good knowledge and understanding of our business

Are there any areas for improvement or something they could have done differently?

Design proposals came in time and they service very valuable, so not sure which areas of improvement I should recommend