AdVenture Media

BACKGROUND

Please describe your company and your position there.

I am the owner of a brick-and-mortar fine jewelry store that features artisanal (read: small batch, artistic, unusual) jewelry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group, and what were your goals?

Prior to hiring AdVenture, we had an ecommerce website, but did not invest in online advertising (PPC, FB ads, etc.). We turned to AdVenture to find our best audience nationally, and boost our website sales as well as enhance our online presence in our local market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected AdVenture because both my marketing manager and myself had taken Isaac's online Udemy courses, and we liked his approach to teaching. So, AdVenture was our first call. They were our ultimate choice because we didn't feel the same vibe talking to other firms offering similar services.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, AMG made sure to acquaint themselves with our business, through an all-important intro meeting. Between our description of our business' strengths (which tend to lie in how it is different from the great majority of fine jewelry firms), and their familiarization with our products and our other (traditional) advertising, they set about finding and fine-tuning our audience for Facebook and Google Ads. Implemented their plan, adjusted as machine learning suggested, and responded to our ongoing comments and concerns.

How many people from the vendor's team worked with you, and what were their positions?

The person with whom we primarily worked is Melissa Nadasdi (account manager), but our Google calls were also attended by Esther Nadoff (senior account strategist) and Danielle Immerman.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

People do not need to purchase jewelry often. We look at each new customer as a lifelong one. And AdVenture's efforts have expanded our national scope and brought us a number of customers who have already purchased more than once (no small feat in less than a year, since most folks purchase jewelry every 5 years of so...).

Describe their project management style, including communication tools and timeliness.

They are highly responsive, particularly via email. Excellent communication and ability to explain technicalities without "talking down" or "talking over." Good guidance, and understanding of constraints at our end.

What did you find most impressive or unique about this company?

I was particularly impressed by their desire to understand what we do, and play with different aspects of our business (along with developing new and different campaigns to play up to those aspects), despite how different our business is to most in our same industry.

Are there any areas for improvement or something they could have done differently?

Perhaps coming up with ways to present online ads that attract people to our collection generally (rather than just creating hyper-focus on an individual item that can sell out). I think we're getting there, though!

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Jacquie Aiche Inc, a jewelry company. We make jewelry in Los Angeles and sell it through different channels, including an online store, our showroom, and other retail stores.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdVenture Media Group?

We wanted to increase our social media and digital presence by advertising on Google and Facebook, so we hired AdVenture Media.

SOLUTION

What was the scope of their involvement?

When we first contacted AdVenture Media, we told them that we needed a better social media presence. We started working with them based on a monthly budget, implementing different strategies for digital advertising on Google and Facebook to increase our brand's awareness. So far, our engagement is going well, and we’re about to increase our budget since we’ve had amazing results.

What is the team composition?

Melissa (Account Manager) is our main point of contact, and she’s really great. We also work with 2–3 other team members from AdVenture Media.

How did you come to work with AdVenture Media Group?

We did a lot of research online and found them. One of my friends had worked with them in the past, so aside from the good reviews we found online, we also got a good recommendation.

How much have you invested with them?

We’ve spent around $30,000 per year on their services, not including the advertising budget.

What is the status of this engagement?

We started working together around February 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen excellent results, and we’re getting a great ROI, which is what we were looking for. I’m really satisfied with their service and dedication, and my business is achieving great success because of them.

How did AdVenture Media Group perform from a project management standpoint?

AdVenture Media performs very well and is on top of everything. They’re always proactive, and they keep their questions and requirements simple. Melissa is very helpful whenever we have a question, and we have a call every couple of weeks to go over all the different strategies. Overall, working with them is great.

What did you find most impressive about them?

AdVenture Media is very professional, and they deliver what they promise.

Are there any areas they could improve?

I don’t have any constructive criticism; I’m really satisfied with their work.

Do you have any advice for potential customers?

Every business is different, so answer every question that AdVenture Media asks. Additionally, have a clear budget and make sure that it makes sense for your project.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Founder of VIM & VIGR stylish compression legwear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group, and what were your goals?

I hired AdVenture Media Group to assist with cleaning up our Google Ads and generating revenue through SEM. We had worked a previous company that was unable to get Google Shopping up and running.

SOLUTION

How did you select this vendor and what were the deciding factors?

I took an online course that was led and created by Isaac Rudansky (founder of AdVenture) on Google and SEM and I really liked his educational style. This prompted me to look further into AdVenture. I was looking for people that had strong relationships with Google and Facebook and very solution focused.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with setting clear goals and objectives for the brand which included the ROAS goals and ad spend goals. My account manager, Avery, is a great communicator especially around performance and metrics.

How many people from the vendor's team worked with you, and what were their positions?

Around 3 people from the team have worked directly with me. They were a strategy person, account manager and senior account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with AdVenture, we were able to get our brand on Google Shopping and it now generates a significant amount of revenue for the brand. We are also performing well on Bing, Google and Facebook.

Describe their project management style, including communication tools and timeliness.

Great at managing expectations and meeting deadlines. They displayed excellent communication across the board.

What did you find most impressive or unique about this company?

Professionalism, knowledge and a "get it done" attitude.

Are there any areas for improvement or something they could have done differently?

None at the moment.

BACKGROUND

Introduce your business and what you do there.

I’m an inbound marketer at an e-commerce print and marketing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdVenture Media Group?

We needed an advertising agency to manage our digital ad spend on Google Ads. Our goal was to break into a new type of higher-value customer.

SOLUTION

What was the scope of their involvement?

AdVenture Media Group facilitated spend and strategy around our Google Ads. First, the team did a deep dive into our business and understood what areas we’re trying to capitalize on. Once, they understood our objectives, they developed a six-month strategy to optimize our ad spend.

The team helped us with retargeting campaigns, and they launched a new set of display ads.

Previously, we had a lot of success tracking our success because our website is older. The team helped us navigate those challenges in creative ways. They also helped us track success outside of our website, which was great.

Most recently, we’re in the process of re-doing our website. We wanted to spend less money on Google Ads so we have more money to spend elsewhere. They helped us fine-tune our spend on Google Ads as much as possible without losing customers.

What is the team composition?

I have two main points of contact, including Brendan (Account Manager). In total, we work with five people from their team.

How did you come to work with AdVenture Media Group?

We found them online. We were researching PPC vendors and scheduled calls with 3–4 of them. We decided to work with AdVenture Media Group because they have a deep understanding of the Google Ads platform. From the get-go, they provided a pretty clear strategy about how they would help us change our ads.

How much have you invested with them?

We’ve spent $25,000–$50,000 so far.

What is the status of this engagement?

We started working together in October 2020, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since working with AdVenture Media Group, our ROI has increased by 50%. The team has also decreased our cost per customer by one-third. They’ve been great. We spend half as much on Google Ads now, but our results haven’t wavered too much. All of my colleagues have said that AdVenture Media group is easy to work with as well.

How did AdVenture Media Group perform from a project management standpoint?

The team is very responsive, and they’re great at providing strategic advice. They’re organized, and they do a good job of providing a reporting dashboard to make results easy to understand. We have a weekly call, and they’re responsive over email.

What did you find most impressive about them?

The team is good at testing new strategies. It always seems like they’re iterating on what they’re doing. The team is very innovative.

Are there any areas they could improve?

It would be nice if we had a scheduled performance review. If we ask for one, they’ll provide it. It would be nice if it were already on the calendar.

Do you have any advice for potential customers?

My advice is to help them do the research about your company. They’ll be informed enough to provide strategic advice about how to run your marketing campaigns.

BACKGROUND

Please describe your company and your position there.

Exotic Nutrition is a pet supply manufacturer and ecommerce business that sells over 300 products for various animals. The pets we supply to range from exotics such as Hedgehogs, Chinchillas, and Sugar Gliders, to small animals such as Rabbits, Guinea Pigs, and Hamsters. We are family-run and distribute B2C as well as B2B.

While the majority of my work is as a Business Administrator and Inventory Manager, I help in the marketing field as well, which is what led me to be a part of the team that collaborated with AMG. My role as a Marketing Associate entails product photography, image editing, visual product advertisements, email campaigns, product catalogs, keyword optimization, social media, and printed promotional materials.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group?

Exotic Nutrition hired AMG to manage our Google Ads account.

What were your goals for this project?

Our main goal was to use our marketing budget more efficiently. We realized we were not capitalizing on certain products/categories, and knew funds were being completely wasted in other areas.

Our second goal was to get our account more organized. After years of us inexperienced users working through Google Ads, it was difficult to see any type of order to the account.

Our third goal was to decide what a small family business like ourselves should be setting target ROI and other marketing metrics at. With our lack of knowledge in digital marketing, came vague goals.

SOLUTION

How did you select this vendor?

We found AMG after researching companies on google who managed PPC accounts, and realizing there was a 'Premier Partner Status' Sector. AMG's informative website and plethora of testimonials made the decision easy. Their case studies and blogs showed their true interest and passion for PPC.

Describe the scope of their work in detail.

Our expectation for AMG was the following:

• Assist us in forming ROI goals which are reasonable for our company and industry
• Restructure account to be organized and clear
• Provide suggestions with data to back it up
• Optimize campaigns to their fullest potential
• Closely monitoring campaigns to ensure we stay on track to our goals
• Stay up-to-date on the latest trends of digital marketing

What was the team composition?

Avery Niman is one of the Marketing Strategists at AMG and was assigned to our account. He was the primary team member who reviewed and edited our account on a daily basis, as well as held conference calls with us every other week to keep us up to date on the progress of our account. Avery would also consult with Patrick Gilbert and Ari Pirutinsky on completing the objectives of our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As mentioned, our main goal was to use our marketing budget more efficiently. AMG completed this goal by determining where our budget was being wasted on low-performing ads, adding negative keywords to remove unwanted traffic to our ads, and removing underperforming products from campaigns.

After our expenses were reduced, they reinvested the funds to increase spending in areas that showed potential. Other than the typical tactics of increasing budgets on campaigns that were doing well, they got creative with how to further expand. This included working with our website developers to code a profit margin calculator into the backend of our site so Google Ads could use individual product profit as a variable. This led to ROA increasing 18%, and earned profit increasing 62%.

Along with this, we were able to run advertisements on Facebook for the first time. These campaigns were not only successful, but also increased our brand awareness and communication with pet owners.

How effective was the workflow between your team and theirs?

The workflow between our two teams was very smooth. AMG was incredibly flexible when it came to communication, and patient with our inflexibility. When our days became too chaotic for conference calls, they were sure to push around their own schedules or send over detailed emails with a presentation of account changes.

What did you find most impressive about this company?

What we found most impressive about AMG was their interest in the overall wellbeing of our company, beyond PPC. They were in a constant pursuit of educating themselves about our products, and took the time to understand our industry. AMG genuinely wanted to help us succeed, and proved that by collaborating on projects outside of digital marketing. When we would face specific internal struggles, they inquired about how to help and gave great insight. Everyone here would agree that we are a more well-rounded company thanks to the guidance of AMG.

Are there any areas for improvement?

We cannot think of any ways for AMG to improve, we are beyond satisfied and would recommend their team to anyone!

BACKGROUND

Please describe your company and your position there.

Hack Chinese is an online educational platform catering to students of Mandarin, Chinese. I am the Founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group?

We hired AdVenture to run our PPC advertising program.

What were your goals for this project?

Our goal was to compete in the advertising marketplace in one of the most competitive industries: online language learning. We wanted to implement best practices as quickly as possible while keeping an eye on new and interesting marketing opportunities.

SOLUTION

How did you select this vendor?

Isaac Rudansky is a famous marketer who not only founded AdVenture Media Group, but has also taught thousands of students on Udemy.com. I was one of his students, and was blown away by his depth of knowledge. When I decided to get serious with our marketing efforts, choosing AdVenture was a no-brainer.

Describe the project in detail.

We started with no online presence, a fiercely competitive marketplace, and a less than stellar online advertising history. Adventure had their work cut out for them. Our project started quickly, with the AdVenture team calling several of my existing customers to form a buyer persona. They then did analysis on the competitive landscape, not only researching which competitors I had, but also reviewing their advertising strategies and market presence.

Our first few meetings were more than I expected: the team came back with thoughts on strategy, pricing, page design, and potential pivot points to look out for in the future. They even used my product to get a sense of the buyer's journey, onboarding cycle, and user experience. While we kicked off several campaigns quickly, the budgets were kept low, as they wanted to make sure we were going in the right direction before stepping on the gas. Each time I meet with the team, I think I know what to expect, but they always layer in another dimension to how we can extract more value from the advertising platforms we are using.

What was the team composition?

I work mainly with two people. Everyone I have talked with is fully versed in the science of online marketing, but they do admit when they are unsure about something, and gladly pull in specialist assistance when needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Now half a year in, I've had several months of growth, most recently a 300% sales increase month over month. We still have a ways to go, but considering where we started, this positive trend is extremely encouraging.

How effective was the workflow between your team and theirs?

Flexible scheduling, conference calls, and email do the trick. We meet on a regular schedule and also for impromptu one-off calls when needed. No issues whatsoever.

What did you find most impressive about this company?

This is an easy question to answer: Their depth of knowledge is impressive. The reality is that it's not too difficult to start a "PPC" shop. You can learn the basics of Google Ads, Facebook, or any other platforms in just a few days. But mastering these sales tools is another matter entirely.

Here are just some of the things AdVenture does for us, on top of just "creating ads": - Strategizing bid types - Strategizing daily budgets - Strategizing creative copy - Strategizing when to allocate budgets to new platforms, new campaigns, new experiments - Suggesting ad optimization A/B tests to run, and then running them - Suggesting on-page A/B tests to run, and then running them - Monitoring actual search terms daily for traffic sculpting opportunities - Monitoring competitor ads - Contacting and getting quotes from 3rd parties for audiovisual content for social media marketing - Suggesting pricing strategies to achieve the most long-term-value from my customers - Explaining the insights behind the metrics, based on their experience I have to add, nothing is ever "done". Even after efficiency wins in campaigns, our very next conversation is one "here's what we are thinking on how to improve this even more".

Are there any areas for improvement?

I would like the team to relocate from USA to Asia to be in my time zone, so I can have meetings at lunch.

BACKGROUND

Introduce your business and what you do there.

We’re a behavioral health group, and my role is chief marketing officer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdVenture Media Group?

We wanted to invest in paid digital, grow into other locations and markets, and open new facilities. We brought in AdVenture Media Group to help with PPC.

SOLUTION

What was the scope of their involvement?

AdVenture Media Group provides full-service PPC support. They put together PPC campaigns and different ad groups. They’ve also helped build landing pages and a marketing automation program.

What is the team composition?

We’ve worked with five people, including a project manager, 2–3 analysts, and their CEO.

How did you come to work with AdVenture Media Group?

They had some good content and trainings online for PPC. It seemed like they knew their stuff in terms of PPC.

How much have you invested with them?

We’ve probably spent over $5 million.

What is the status of this engagement?

We began working together in the last quarter of 2016, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work has helped us decrease our cost per acquisition, scale our budget, and open up three more locations.

How did AdVenture Media Group perform from a project management standpoint?

We usually have weekly calls. We also communicate via email, and we get weekly reports and monthly recaps.

What did you find most impressive about them?

They’ve not only helped with PPC but also other things indirectly related to PPC, like the creation of landing pages, edits and optimizations, and marketing automation. That’s definitely a differentiator.

Are there any areas they could improve?

No, there’s nothing I can think of.

Any advice for potential customers?

It is a team effort, so you do need to be almost as involved and committed as the agency to have a successful outcome. Don’t just have the agency figure things out on their own.

BACKGROUND

Please describe your company and your position there.

Our company provides on-demand IV (infusion) services. Our medical teams provide elective IV treatments for things like hangovers, food poisoning, migraines and many other ailments. We also offer a variety of vitamin-based beauty and wellness infusions. I am the CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group?

We hired AdVenture to help get our digital marketing off the ground. We initially just hired them to manage our PPC spend, but they quickly proved to be much more capable and took over our entire digital marketing.

What were your goals for this project?

We needed to increase our incoming sales and create awareness for our novel business model.

SOLUTION

How did you select this vendor?

We looked through linkedin amongst our connections to see who was most popular and had the most recommendations.

Describe the scope of their work in detail.

AdVenture managed our PPC spend on Google, Yahoo, and yelp. They developed the adcopy, managed the schedule of the ads, and what we should be spending. They also managed our Facebook and instagram ad accounts, including designing and targeting our ads in the most cost efficient way.

What was the team composition?

We had a core group of about 4 team members that were working on our account. We even had the CEO involved on a regular basis to offer his creative ideas and make sure projects are being run successfully.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They did an amazing job! We are a fledgling startup when we met them. They took our hand and helped us grow our business by making the best use possible of our little funding. We were a boot-strapped company at that time, and the totally understood our financial constraints. They helped us count each and every dollar to make sure it was being used most efficiently by watching and managing our account almost 24/7. Their attention to detail and creativity helped increase our revenue by over 1000% over the course of year. We would not be where we are today without them.

How effective was the workflow between your team and theirs?

Their communication was flawless. They respectful of the different roles and personalities within our company, and we managed to develop an incredible workflow within our team and theirs. It was literally as if they were sitting in our office and part of our company.

What did you find most impressive about this company?

Most impresses was their never ending creativity and desire to continuously help the company grow. They were not just about the numbers. They actually cared about seeing our business grow and succeed, even going above and beyond on a regular basis what was in the contract.

Are there any areas for improvement?

Nothing to add here. Any issues are easily communicated with them and quickly addressed.

BACKGROUND

Please describe your company and your position there.

I am president of large training firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group?

we are one of the world leaders in business training, and we needed a firm with a global footprint ... after many interviews and presentations we made AdVenture Media our agency of record.

What were your goals for this project?

Goals were to use creative digital advertising to raise or profile and turn clicks into longterm clients.

SOLUTION

How did you select this vendor?

My team discussed our goals with many firms . Then used extensive interviews with each to get to know their organization and capabilities

Describe the scope of their work in detail.

first they took the time to learn our business. What I liked best is that they didn't use some cookie cutting method but built campaigns around our product. The ideas they presented made good sense and they were data driven in measuring success or failure so that no campaign ran a day longer then it should and the successful ones budgets could be raised quickly.

What was the team composition?

They assigned a manager to our account that reported to the company's founder and top management team. So I felt constant reviews of my account were diligently looked at

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In short we were able to increase our advertising yearly and enjoyed the growth that came with each increase.

How effective was the workflow between your team and theirs?

The workflow was very smooth

What did you find most impressive about this company?

creativity and data driven decisions . I also like how they built a personalize dashboard so I could personal understand and view all progress in real time.

Are there any areas for improvement?

Not that I can think of .

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for a furniture retailer. We are based out of South Florida and have projects throughout the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group?

I have hired AdVenture Media to take care our Google Ads account and more recently social media ads as well.

What were your goals for this project?

We wanted to get better reach to our clients and better traffic with more targeted keywords. We wanted the traffic to the website to be relevant and to inquire more about our products.

SOLUTION

How did you select this vendor?

I took an online class on Udemy that Isaac, the founder of Adventure Media taught. I found it to be extremely helpful. Once I got more budget to dedicate to the campaign, I hired Adventure to manage our Google PPC account.

Describe the project in detail.

We started working with Adventure in 2017. We kicked off the project by discussing goals and objectives. The team brought forth many great ideas and strategies. We implemented those ideas and throughout the years we have done frequent meetings to adjust our needs and assess new concepts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have gotten great metrics from our campaigns. We review the data and continue to adjust for constant growth and success.

How effective was the workflow between your team and theirs?

Communication is great between our teams. We do frequent meetings and adjust each month. 

What did you find most impressive about this company?

Extremely knowledgeable team. They came to visit us a couple of times now and everyone I have met from their team has been extremely well-versed and data driven to continue to give us great results.

Are there any areas for improvement?

None at this time.