AdVenture Media

BACKGROUND

Please describe your company and position.

I am the eCommerce Marketing Manager of CanvasPrints.com

Describe what your company does in a single sentence.

Customized print-on-demand products for home and business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdVenture Media Group to accomplish?

• Launch and grow our digital marketing program.

SOLUTION

How did you find AdVenture Media Group?

Referral

Why did you select AdVenture Media Group over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from AdVenture Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AdVenture Media was hired to launch and grow our digital marketing program. Prior to bringing them on board we had a very simplistic program with a bunch of starts and stops. We engaged AdVenture to build a cohesive SEM program that would allow us to compete with the larger, more established canvas companies on the market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

AdVenture Media grew our SEM/PPC program from negligible revenue to accounting for 80% of our weekly revenue from digital marketing programs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our team has always been incredibly responsive. Brigid is always available for questions, large and small. They are very receptive to both inquiries and ideas. Have really enjoyed working with her and Patrick.

What was your primary form of communication with AdVenture Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

AdVenture is not afraid of pivoting or admitting when a tactic isn't working and moving on to the next one. Not everything works for every company, and Patrick and team know this. They have great ideas, but if those ideas don't pan out, they're not tied to them. They'll take the loss and move on to something else and find what does work (and they've always found what does work.)

Are there any areas for improvement or something AdVenture Media Group could have done differently?

I do wish pricing wasn't based on spend levels. I could spend more if it didn't raise my management rates. (But this isn't unique to AdVenture. It's a common structure.)

BACKGROUND

Please describe your company and position.

I am the Chief Commercial Officer of (a/an) Other Industry

Describe what your company does in a single sentence.

Our company is an award-winning travel agency selling flight tickets over the phone and online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdVenture Media Group to accomplish?

• Google Ads Training
• Google ads optimization

SOLUTION

How did you find AdVenture Media Group?

Online Search

Why did you select AdVenture Media Group over others?

• High ratings
• Great culture fit
• Company values aligned
• Other

What was the size of AdVenture Media Group’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hire PPCAvdentureMedia to provide us with training on Google Ads every week. The goal was to optimize our campaigns and help us drive ROAS X2+.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Return On Ad Spend X2 - Achieved
• Gain market share - Achieved

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had two weekly calls to review the performance of the Google ads campaigns. We applied the best practices recommended by AMG to achieve better results. Our niche is challenging and complicated, and the AMG team demonstrated high resilience and dedication to this project. We overcame many challenges and delivered the desired results continuously.

What was your primary form of communication with AdVenture Media Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

AdVenture Media Group played a pivotal role in our company's growth. The Udemy courses of AMG's founder, Isaac, set up the fundamentals of our knowledge base on running google ads. The book Digital Advertising in the Age of Automation: Join or Die by Patrick, C.O.O of AMG, was a game-changer to our understanding of how to run Ads successfully. Finally, Nechama has been the best Google Ads Trainer our company has ever worked with. There was never a case Nechama didn't find a solution to the many challenges we faced with our google ads accounts.

Are there any areas for improvement or something AdVenture Media Group could have done differently?

We were very happy with our partnership with AMG.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Growth Marketing at Lemonlight. A video production company that specializes in creating high-quality, engaging video content for businesses and organizations nationwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group?

The department was in search of an agency to revamp our paid media strategy, as we were not seeing the desired results and needed the expertise of experienced media buyers to completely overhaul our approach.

SOLUTION

How did you select this vendor?

By the time I joined Lemonlight we were already working with Adventure Media.

Describe the scope of their work in detail.

As a paid media agency, AdVenture Media Group's scope of work included managing the planning, execution, and optimization of paid advertising campaigns on various platforms, such as Google Ads, social media, and other channels.

This included tasks such as conducting market research to identify target audiences and suitable platforms, creating ad copy and design assets, setting up and monitoring campaigns, analyzing campaign performance data, and making ongoing adjustments to improve campaign effectiveness.

AdVenture Media Group also provided strategic guidance and consultation to help our company achieve its marketing goals through paid media.

What was the team composition?

I worked closely with Andrew and Erica and have nothing but great things to share about them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As of this year-to-date, they have been able to achieve a 220% Return on Ad Spend (ROAS), far exceeding our initial goals and projections.

How effective was the workflow between your team and theirs?

We established a regular schedule of bi-weekly check-in calls. These calls provide an opportunity for us to stay up-to-date on the progress of our paid media campaigns and to discuss any potential opportunities or optimizations.

What did you find most impressive about this company?

One aspect of AdVenture Media Group's work we appreciate is their proactiveness in coming up with campaign ideas and exploring new paid channels for our business.

Is there any area for improvement or anything that could have been done differently?

Nothing that I can think of at this given moment.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a direct-to-consumer computer electronics company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdVenture Media Group?

We wanted to improve our paid media, mainly advertising and marketing on Google.

SOLUTION

What was the scope of their involvement?

AdVenture Media provided us with PPC services. They mostly helped us with Google Ads. The team also helped us with social media marketing (SMM) for a bit as part of an experiment. 

What is the team composition?

We regularly worked with two teammates from AdVenture Media. However, there were upwards of 12 folks working on our account.

How did you come to work with AdVenture Media Group?

We found them through a referral. 

How much have you invested with them?

We spent between $150,000–$180,000. 

What is the status of this engagement?

We worked with them from January 2021–September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

AdVenture Media was really good at finding insights within the data. As a result, they brought interesting and fresh perspectives to our business. 

How did AdVenture Media Group perform from a project management standpoint?

They met deadlines and stayed on budget. We primarily used Slack as a tool, and they used monday.com internally. 

What did you find most impressive about them?

Their biggest strength was their ability to be very analytical and go that extra step to dive deeper into the data.

Are there any areas they could improve?

If anything, they could have done a better job of implementing the data they found in a more sophisticated manner. While their data gathering and analysis were impressive, it felt like they stopped at the analysis when there was an opportunity to implement what they learned. However, I was generally very happy with their work. 

Do you have any advice for potential customers?

I advise keeping AdVenture Media up to date and utilizing a tool like Slack so you can integrate them into your team. Additionally, be transparent and honest about your goals to streamline communication. 

BACKGROUND

Please describe your company and your position there.

I am the CMO of a fitness product brand and we've worked with AMG for nearly a year now. I've worked with many agencies similar to AMG over the last decade and they were one of the best agencies I've worked with so far.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group?

We hired AMG to manage our social media advertising, PPC and SEM, and programmatic ad management.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected AMG based on their client portfolio, proposal, pricing and strategy around their plans for our brand.

Describe the project in detail and walk through the stages of the project.

I did not join the team until around 6 months after they had already been working for our company, but the brand was not performing as well as we wanted and the AMG team did an amazing job improving our ad performance across the board. They were very strategic and intelligent, and incredibly easy to work with. My team truly enjoyed working with Erica, Brendan and the rest of their team.

How many resources from the vendor's team worked with you, and what were their positions?

We had a team of 3 or 4 working with us from AMG.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

AMG was able to help us improve nearly all of the main KPI's we prioritized including MER and increasing ROAS from around 1.5x to 3-4x.

How effective was the workflow between your team and theirs?

The workflow between our teams was very effective, meeting every week to discuss performance, strategy, planning and next steps. As well as a monthly reporting meeting they were willing to have with us and several other vendors of ours together.

What did you find most impressive or unique about this company?

Our main point of contact, Brendan, was one of the most analytical and intelligence performance marketing experts I have ever worked with in my 10+ years in marketing. Erica, the lead of their team, was also incredibly intelligent, communicative, transparent, and very easy to strategize with.

Are there any areas for improvement or something they could have done differently?

If there's one thing I could've ask for, it would've been to have more of our two main points of contact on their team working for us to help grow our paid media operations to be more robust and sophisticated. Either way, they did an incredibly job accomplishing more than we could've asked for already.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of a regional amusement park located in West Berlin, New Jersey.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdVenture Media Group?

We hired them to manage our Google Ads and analytics.

SOLUTION

What was the scope of their involvement?

AdVenture Media Group started by analyzing the account we had before creating an in-depth report of their findings, specifically identifying areas for improvement. After that, they put together an actionable list of how they were going to tackle the areas for improvement as well as their corresponding budgets.

As part of that, they examined different aspects of our social media and video marketing activities. For the video marketing aspect, we use YouTube because it's also owned by Google Ads. We use it as part of the integration of uploading short videos and the team helps us decide how to use it. The team continues to manage our SEO, social media marketing, and Google Ads efforts.

What is the team composition?

We’ve worked with their head of SEO, account representative, and senior SEO expert.

How did you come to work with AdVenture Media Group?

I saw an article written by their owner and it showed the services they provided.

How much have you invested with them?

We’ve spent over $75,000.

What is the status of this engagement?

We began working with them in March 2021, and we continue to collaborate.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measure their performance based on our return on ad spend (ROAS). In relation to that, I’m pretty satisfied with them.

How did AdVenture Media Group perform from a project management standpoint?

We communicate through emails and weekly video conferences. We have no issues with their process, and they use their own sophisticated reporting tool on the backend. Overall, they’re doing great.

What did you find most impressive about them?

They’re very attentive to details, and they understand our product.

Are there any areas they could improve?

No, nothing comes to mind on areas they can improve.

Do you have any advice for potential customers?

Manage the people that work for you. AdVenture Media Group is a vendor, so you get a lot from it if you put so much into it.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing for Lemonlight. We are a global video content production studio that specializes in performance creative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group, and what were your goals?

We were seeing poor roi on our google search ads despite substantial investment. Our goal was to bring the channel to profitability and scale our leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed multiple agencies to find what we felt was the best fit. In the end, we decided to move ahead with AdventurePPC because of the solution fit, team and previous success.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started with an overview of our company and goals. Adventure then provided a detailed audit of our accounts and presented back quick wins, and long-term advancement strategies. They worked quickly to clean up tracking, refine ad language, restructure campaigns and relaunch the account. They were careful not to turn off or aggressively modify anything that was working.

How many people from the vendor's team worked with you, and what were their positions?

I worked with three people. A campaign manager, a campaign manager assistant and an account representative.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After three months we have been able to cut our cpl in half and double our leads. This has resulted in far greater revenue from our paid search spend.

Describe their project management style, including communication tools and timeliness.

They are extremely responsive with email and our weekly and bi-weekly meetings are valuable and efficient. They have been fantastic.

What did you find most impressive or unique about this company?

We are very pleased with the results but the most impressive thing is the quality of the team. They are on top of any request, move quickly, and are fun to work with.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I am the digital marketing director at Wonderlic, a B2B SaaS company in the pre-hiring assessment industry. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdVenture Media Group?

Our company was growing but had a relatively small marketing team of 6–7 teammates. We knew that the growing workload would be too much for our group with our goals and budget going forward. So, we decided to outsource some of the work. 

SOLUTION

What was the scope of their involvement?

We initially hired AdVenture Media Group to be our paid search partner. However, we expanded their scope of work to include paid social media efforts. While we had 10 data from previous PPC efforts, we hadn’t spent any money on that for six months, so we had to do a full-scale restart. AdVenture Media Group jumpstarted our neglected PPC campaign and rebuilt the entire account nearly from scratch. They then took on our social media advertising on Facebook, LinkedIn, and Instagram. 

We’ve split the content creation work, so we handle some internally, and AdVenture Media Group creates content as well. The AdVenture Media Group operates all PPC campaign management across the various platforms we utilize. 

What is the team composition?

We work with Brendan (Senior Account Manager) and Ronnie (Senior Account Executive), who are part of the account management team. I’ve also met with a half dozen specialists from the AdVenture Media Group team. 

How did you come to work with AdVenture Media Group?

We’d worked with a different firm before, but wanted to look for a new partner. We looked on Clutch.co and researched highly rated PPC firms. After AdVenture Media Group provided a proposal, we decided to give them a try. 

How much have you invested with them?

We’ve spent around $500,000 with AdVenture Media Group. 

What is the status of this engagement?

Our partnership with AdVenture Media Group began in May 2021, and it’s still ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

AdVenture Media Group breathed new life into our PPC efforts. It took some time on our end to get the results we wanted, but that was to be expected. In 2020 we generated 921 paid search leads, but thanks to AdVenture Media Group’s work, we generated 1,105 during the second half of 2021 after our six-month spending pause. 

We’ve moved beyond focusing on lead totals, and we’re now focusing on optimizing our pipeline and deals. We hope to replicate our paid search successes on our social channels this year. I believe the results of ​​AdVenture Media Group’s work will continue to improve our lead generation.

How did AdVenture Media Group perform from a project management standpoint?

We put AdVenture Media Group in a challenging position at the start because we had paused our PPC efforts for six months. However, AdVenture Media Group was prepared for the challenge and always had a plan to tackle stagnation. They constantly tested and analyzed content to ensure we were making processes in the right direction. 

We have a shared reporting platform, and AdVenture Media Group uses an analytics tool to track PPC progress. I used to have weekly meetings with Ronnie and Brendan, but we now meet once every other week via Zoom or Google Meet. We also exchange weekly emails. 

What did you find most impressive about them?

In the past, we discovered that some companies could get complacent in the PPC work. We haven’t felt that way with AdVenture Media Group. I’m always impressed that AdVenture Media Group is interested in our company’s success and isn’t just checking off numbers to hit a target. They’re constantly pushing us to optimize our campaigns. 

Are there any areas they could improve?

There were some growing pains at the beginning of the project; we tried to launch our social media accounts while AdVenture Media Group was still trying to restart our paid search back to life. It would have been better if they’d focused first on renewing the PPC work and then extended it into social media. 

Do you have any advice for potential customers?

Future customers need to trust AdVenture Media Group’s ideas around expanding and strategizing in new channels. They have great ideas of how customers can tie together different channels to create beneficial results. AdVenture Media Group is an expert, and customers need to trust them. 

BACKGROUND

Please describe your company and your position there.

I work in product marketing at a global interconnect company where we manufacture and supply connectors to a wide array of industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group, and what were your goals?

We brought AdVenture on to increase our effectiveness with Google Ads. Our original goal was to increase our conversions enough to justify the spend so we could see if this was useful. We not only achieved the goal rather quickly we quickly realized there was some total available market that AdVenture helped us capture that we weren't capturing beforehand.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through a web seminar that one of our SEO experts attended. The factors were cost, quality, and effectiveness.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our products are very complex, so at first Adventure had a lot of product knowledge they had to digest. After that AdVenture (Nechama) guided the group in what we needed to do. We are able to be as hands-off/on as we want to be when it comes to projects as we have the confidence that AdVenture is moving the project the way it needs to be.

How many resources from the vendor's team worked with you, and what were their positions?

Sales, Management, Account Manager (two of these). Nechama is our account manager who handles 99% of what we do.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I'd rather not share but our conversion quality and metrics increased significantly driving down our CPC (cost per conversion)

How effective was the workflow between your team and theirs?

We have bi-monthly meetings that seem to be productive.

What did you find most impressive or unique about this company?

We haven't really encountered many requests that they haven't fulfilled whether that's creating custom dashboards, taking extra time to explain something, or tackling a project that requires taking time to understand the product.

Are there any areas for improvement or something they could have done differently?

We are happy with our progress

BACKGROUND

Please describe your company and your position there.

Agape Transportation is a company that specializes in Non-Emergency Medical Transportation (NEMT), moving New York's sick and elderly to and from their daily activities. I am currently the Director of Operations here at Agape.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdVenture Media Group, and what were your goals?

As things begin opening up again, more and more NYC residents require our services. But we lacked drivers. AdVenture has been our primary partner in promoting the opportunity to work with us online in hopes of reaching drivers who hadn't worked during the pandemic and those who were looking for a new opportunity.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were highly recommended by a trusted associate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The AdVenture team met with us, understood our goals and our audience, and finally launched an online via Google and Facebook.

How many resources from the vendor's team worked with you, and what were their positions?

4 team members: 1 from sales, 3 from the account management/marketing team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen hundreds of leads come in over the last few months. A distinct departure from the 6-12 we'd receive prior.

How effective was the workflow between your team and theirs?

We've had weekly meetings scheduled over the last months, as well as regular email correspondence.

What did you find most impressive or unique about this company?

Immediately understood our needs. Actively monitored and adjusted their strategies based on the results we saw. They've been very patient with me as I am sometimes slow to execute the adjustments they need on our website and postings.

Are there any areas for improvement or something they could have done differently?

None