Adhubbing

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an investment and research organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Adhubbing?

We wanted to partner with a company that could manage our digital marketing activities since we moved towards online services. As a result, we hired Adhubbing to increase our visibility and serve as our digital marketing strategic partner.

SOLUTION

What was the scope of their involvement?

Their goals were to help us be more visible in the social media space and support us in raising the number of our clients in the digital space. In connection with that, they ran a regular advertisement for three months. The team also managed our Instagram, Facebook, Twitter, and Google, which involved creating a banner for our services.

What is the team composition?

I worked with a team of six people, including Fatima (Founder). I also collaborated with a couple of backend developers and frontend developers.

How did you come to work with Adhubbing?

Digital marketing in Nigeria was a bit new and Adhubbing was one of the frontrunners in that space, so we hired them. We were impressed with their track record of success with their clients. Due to them consistently delivering on their KPIs, we had no regret choosing them.

How much have you invested with them?

We spent about $50,000.

What is the status of this engagement?

Our partnership ran from August 2019–November 2020. We had several projects with them, the fourth one began in August 2018 and ran for six months. Our fifth project started in April 2020 when COVID-19 hit, and the partnership ran for seven months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With their support, we were able to achieve a 25% increase in our clientele within three months. For us, that was a huge opportunity in the era of COVID-19 because we needed to be more visible in the online space, have more clientele, and provide services for small and medium organizations.

How did Adhubbing perform from a project management standpoint?

They had an effective project management process. They used their project management software and Microsoft Project to oversee the project, which allowed them to be efficient and complete all of our required deliverables. In the end, they finished the fourth project ahead of the deadline.

What did you find most impressive about them?

We were impressed by their ability to take care of their client and understand what their client wants. On top of that, they were able to articulate the value of their services and how they were going to implement things; they provided concrete details and gave necessary guidelines to finish the project.

Are there any areas they could improve?

They could be more flexible so that they could accommodate all of their client's requests.