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Adams Design Boston

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We craft transformative brand experiences

Adams Design is a Boston-based branding agency specializing in strategic identity, visual systems, and placemaking for real estate, hospitality, nonprofit, and corporate clients. We work at the intersection of strategy and design, creating cohesive brand systems that bring clarity and meaning to complex organizations and environments. Our approach is grounded in thoughtful process, close collaboration, and work built to perform in the real world.

  • Min project size
    $10,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Locations
    Boston, MA
  • Year founded
    Founded 1990

Overview by:

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Brenda Adams
Creative Director About the Team

1 Locations

  • Boston , MA

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    Our Story

    Founded by Brenda Adams in 1990, Adams Design is an award-recognized boutique branding studio led by a senior creative director and supported by an experienced team spanning strategy, project management, print production, web, and social media. Together, we partner closely with clients across real estate, hospitality, nonprofit, and corporate sectors to deliver thoughtful, refined brand systems through a highly collaborative and hands-on approach.

    Meet the Team

    Brenda Adams

    Brenda AdamsCreative Director

    Brenda Adams is an award-winning creative director and conceptual graphic designer who brings artistry and innovation to the world of visual communication.

    What Sets Us Apart

    Founder-Led, Senior Thinking

    Every project is guided by experienced creative leadership, ensuring depth of strategy, clarity of vision, and thoughtful decision-making from start to finish.

    Branding at the Scale of Place

    We specialize in translating architecture, development, and organizational purpose into cohesive brand systems that shape how people experience buildings, neighborhoods, and institutions.

    Craft, Continuity, and Collaboration

    Our boutique structure allows for close partnership with clients and a disciplined, hands-on approach to design, resulting in work that is refined, consistent, and built to endure.

    Commonly Asked Questions

    We collaborate closely with our clients as true partners, working through a thoughtful, transparent process grounded in listening and shared understanding. Our team engages directly with client stakeholders from strategy through design and implementation, ensuring continuity, clarity, and alignment at every stage. This hands-on, collaborative approach allows us to respond thoughtfully to complex challenges and create brand systems that are both purposeful and enduring.

    We measure success by how clearly a brand supports our clients’ goals and how effectively it performs in the real world. That includes strong market response, clarity of positioning, and consistency across every touchpoint, from launch through long-term use. Ultimately, success is reflected in brands that endure, resonate with their audiences, and contribute meaningfully to the growth and visibility of the organizations and places they represent.

    We follow best practices for data privacy and confidentiality and comply with applicable regulations when required. While our work does not typically involve handling sensitive personal or medical information, we take care to protect client data and respect privacy standards across all projects.

    Because our work focuses on brand identity and long-term positioning rather than short-term marketing campaigns, success is measured through qualitative and practical outcomes rather than fixed ROI metrics. We evaluate success by how effectively a brand is adopted, how clearly it supports our clients’ goals, and how consistently it performs across applications. Many of our projects contribute to strong market response, increased visibility, and long-term value for the organizations and places they represent.

    We begin every new project with conversation and careful listening. Our first priority is to understand our client’s goals, culture, and challenges, and to build trust through open communication from the start. We introduce the core team early, establish a clear path forward, and stay closely connected throughout the process so clients feel supported, informed, and genuinely partnered at every stage.

    Locations (1)

    75 Newbury Street Boston, MA, United States 02116

    2 - 5

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